This Friday, America’s oldest brewery will release a beer that’s a little different from the famed Amber Lager. Yuengling Bourbon Barrel Reserve is coming to Pottsville, Pennsylvania.
Prior to modern refrigeration, brewers of the world used cold caves to ferment beer at colder temperatures. Incidentally, Yuengling has their own hand-dug caves that were in heavy use in the 1800s. It is there that the brewery has been resting a Marzen-style beer in bourbon barrels for 120 days prior to its release.
As much as this release might excite the hardcore Yuengling fans, Bourbon Barrel Reserve is not only draft-only but solely available at the Pottsville taproom on January 11th at 5 pm.
Yuengling Golden Pilsner debuts on April 1st- the brewery’s first new core product in 17 years.
America’s largest craft brewery calls it a “modern pilsner”. Despite the “modern” moniker, Yuengling Golden Pilsner actually uses traditional noble hops – Saaz and Hallertau in their interpretation of the pilsner. This release joins best selling Traditional Lager, Yuengling Light, and Black & Tan as a part of the brewery’s core lineup.
The Golden Pilsner announcement also coincides in the same week that the Brewers Association released updates to their beer style guidelines to include “Contemporary Pilsner”. The expanded definition covers the market growth in American-brewed pilsners with bolder, American hop varieties.
Yuengling Golden Pilsner – an all-malt beer – combines pale and specialty malts, and Hallertau and Saaz hops, to create a bold, noble hop flavored brew that with a smooth, clean finish. The balance of flavors and enhanced drinkability offers a “New Standard in Refreshment” for beer drinkers. “We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We’re excited for consumers to try it,” said Yuengling. – Jen Yuengling, brewer
Yuengling Golden Pilsner will debut in Cleveland, Ohio, Harrisburg and Schuylkill County, Pennsylvania, Atlanta, the Virginia Beach area, Rhode Island. Tampa and Fort Myers, and Orlando, Florida on April 1st. The expanded rollout will take place in late April and May.
Hops: Saaz, Hallertau
Availability: 12oz Bottles, 12oz Cans, 16oz Cans, Draft. Year-Round
Yuengling will roll out their beer lineup to Connecticut in October. The intention was to the brewery to launch the state with Rhode Island in June, but opted to separate the states.
Hartford Distributors will distribute Yuengling’s lineup to Hartford, Tolland, and Middlesex counties.
Yuengling (Pottsville, PA) is very successful due to a handful of beers. While many breweries around the United State release in upwards ten offerings annual, America’s oldest brewery boasts just seven year round.
The most recent addition to the Yuengling portfolio is seasonal Oktoberfest. That launched on draft the first year, and bottles the year after. On the radar for a 2014 release is Summer Wheat, seen above.
Style: Wheat (Weizen)
Availability: 12oz bottles, Draft
America’s oldest brewery, Yuengling, partially caught fire Saturday evening. The two-alarm fire looked worse on the outside, then on the inside.
Even though the damage is estimated at nearly $1 million, the brewery is still able to brew and distribute normally. Just a portion of the top of the building seen above was burned
Beer Street Journal is told that no brewery employees were injured, however a firefighter suffered minor injuries and was hospitalized.
Yuengling was founded in Pottsville, Pennsylvania in 1829. Prohibition? Fire? No problem for the Yuengling family.
pic via multiple Twitter sources.
Yuengling (Pottsville, PA) is America’s oldest brewery. They opened their doors in 1829. At one point during their long history, the brewery sold ice cream. That’s actually how the brewery made it through prohibition.
It’s been 30+ years since the ice cream has been sold on shelves. The company has just announced the frosty treat’s return in 2014. The caveat? None of the flavors are modeled after beer. The ice cream division will carry the Yuengling family name only, but will be separate from the brewery.
Want beer ice cream? Don’t miss Atlanta beer ice cream makers, Frozen Pints.
Forbes Magazine recently published their list of billionaires and wouldn’t you know a craft brewer made the cut! Dick Yuengling, who bought out his father in 1985, was listed with a net worth of $1.3 billion. When he purchased the company Yuengling was barely making $6 million a year and were counting their barrel production in the thousands.
28 years later Yuengling boasts 2.5 million barrels a year and revenues in the millions while distributing to just 14 states. The company very stubbornly chooses to remain private regardless of competition and acquisition offers. Anyone who’s been to the Yuengling brewery will tell you that they do anything but boast their wealth and are some of the most humble people you will meet.