Forbes Magazine recently published their list of billionaires and wouldn’t you know a craft brewer made the cut! Dick Yuengling, who bought out his father in 1985, was listed with a net worth of $1.3 billion. When he purchased the company Yuengling was barely making $6 million a year and were counting their barrel production in the thousands.
28 years later Yuengling boasts 2.5 million barrels a year and revenues in the millions while distributing to just 14 states. The company very stubbornly chooses to remain private regardless of competition and acquisition offers. Anyone who’s been to the Yuengling brewery will tell you that they do anything but boast their wealth and are some of the most humble people you will meet.
America’s Oldest Brewery, Yuengling, is launching wing sauces featuring their signature beers as an ingredient. PA peeps should see the sauces in their local Food Lion grocery store by mid-January with expansion up and down the East Coast in the coming months. You can also grab a bottle in their Pottsville brewery. The sauces/beer pairings and descriptions are as follows:
“Yuengling Traditional Barbecue Sauce (Lager)
An intense sauce that is full of flavor, well balanced and excitingly unique. This tomato-based sauce has a great balance between earthy tomato, vinegar and garden fresh flavors like garlic and onion.
Yuengling Hickory Smoked Barbecue Sauce (Porter)
A variation of the Yuengling BBQ sauce diversifying a traditional barbeque flavor with a smoky but not overpowering addition, resulting in a slightly tart balance with subtle sweetness.
Yuengling Honey Barbecue Sauce (Black & Tan)
A combination of flavors highlighting a subtle honey sweetness while maintaining the Yuengling BBQ sauce core elements of tomato, vinegar and fresh flavors of the garden.
Yuengling Mild Wing Sauce (Light Lager)
A great balance of full butter, vinegar and garlic flavors to round out a very balanced sauce, concentrating not only on the flavor but also the heat.
Yuengling Medium Wing Sauce (Lager)
A perfect balance of heat, slight sweetness, butter and garlic flavor, finishing with a pallet cleansing burst of vinegar.
Yuengling Hot Wing Sauce (Lager)
A hearty blast of heat, slight sweetness, and a vinegar finish to help cool down the experience. A vibrant mix of peppers allows the heat to be evenly distributed throughout the tasting process.”
Yuengling, America’s largest American owned brewery is looking for a new brew space in the next two years. Dick Yuengling tells Harrisburg, Pennsylvania’s Patriot-News that the home state of Pennsylvania might not be in it’s plans. Citing taxes, incentives and financial climate, another state is in the cards.
The brewery also operates a brewhouse in Tampa, Florida and wants to expand distribution westward in the future.
Yuengling is now distributed in 14 states. Each year they are growing by leaps and bounds. Yuengling Lager sales jumped 40.6% in the last year (ending in August). That places Traditional Lager to the 19th largest U.S. beer brand.
What does that mean? A bigger ad budget. Expect to see a lot more of Yuengling advertisements in the near future. According to AdAge, America’s oldest brewery will spend 20% more on adverts in 2013. The spots are being produced in Harrisburg, PA at Pavone, Yuengling’s ad agency.
(Philadelphia, PA) — Already recognized as America’s oldest brewery, Yuengling now holds a coveted new distinction: America’s largest American-owned brewery. To celebrate, Yuengling wants to thank the city that has played the most significant role in supporting the brewery – generation after generation – with a free lager and a sincerethank-you. At precisely 6:30 p.m. on Friday, September 28, National Drink Beer Day, Philadelphians 21 and older are invited to one of more than 250 bars, both in the city and the suburbs, to receive a free bottle of lager and a personal ‘thank-you’ from 5th-generation brewery President and owner Dick Yuengling.
“Ever since my great-great grandfather brewed our first bottle of beer in 1829, Philadelphians have been supporting us and pushing us to grow,” said Yuengling. “The truth is, without Philadelphia, we simply would not be where we are today. The city has truly shown our family business brotherly love, and we’d like to raise a glass to that. Now that we’re the largest American-owned brewery, it’s time we say thanks in the most appropriate way — with a Lager on us.”
In partnership with distributor Origlio Beverage, Yuengling will supply more than 10,000 bottles of free beer to over 250 bars across the five-county Greater Philadelphia region. One of Dick Yuengling’s daughters, Jennifer Yuengling, the brewery’s shipping manager, will make a special appearance at Chickie’s & Pete’s on Packer Avenue in South Philadelphia to join in the celebration. At precisely 6:30 p.m. on September 28, Philadelphians are encouraged to tune their TVs to Comcast SportsNet, to watch a special toast to Philly from Dick Yuengling, directly from the historic Pottsville brewery, and join in the citywide toast. There is no cost or cover to get in. Free Lagers will be distributed as supplies last.
Dick Yuengling credits some family traditions to the company’s success story.
“At the end of the day, what matters most is my family’s aggressive commitment to producing an original quality product that people love,” said Yuengling. “Our distribution network is strong, and it’s our dedicated team of employees, our family values, and, of course, loyal Lager drinkers, that have led to that growing network.”
To find out where you can join in the toast, visit www.yuengling.com. Philadelphians 21 andolder are encouraged to enjoy responsibly.
About Yuengling Traditional Lager
Yuengling Traditional Lager is an iconic American lager famous for its rich amber color and medium-bodied flavor. Brewed with roasted caramel malt for a subtle sweetness and a combination of cluster and cascade hops, this true original promises a well-balanced taste with very distinct character. Yuengling’s flagship brand, Traditional Lager is so widely known and unique in its class that in some areas you can ask for it simply by the name “Lager.”
About D.G. Yuengling & Son, Inc.
Based in Pottsville, Pa., D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, Original Black & Tan, Premium and Premium Light Beer.
About Origlio Beverage
Superior products, beer knowledge and customer service have always been the hallmarkof Origlio Beverage. Founded by Antonio Origlio in 1933, the company’s mission is to bring outstanding domestic, imported, craft and micro-brewed beers to the Delaware Valley.
Yuengling has always has it’s roots in German brewing, as the Yuengling family came to settle in Pennsylvania from Germany. This month, the brewery celebrates their German heritage by releasing Oktoberfest again, this year in bottles.
Yuengling describes Oktoberfest:
The copper-colored Oktoberfest is described as “a medium-bodied beer with a perfect blend of roasted malts.” In other words, it’ll pair nicely with any wienerschnitzels and bratwursts you might be grilling up this summer and fall.
Availability: Draft, 12 oz bottles
What about Anheuser-Busch? Well, they were out of contention for this honor when InBev purchased AB back in 2008 for $52 million.
“It just floors me that so much of our beer industry is owned by foreign concerns,” he said. “We were not in any race to be the largest domestically owned brewer,
but it’s a tremendous honor for us.”
All in all, Yuengling sold 2.5 million barrels of beer in 2011. Thats a 17% bump, compared to Boston Beer’s 2.4 million. Even with a strong 4 quarter, Boston Beer can’t catch Yuengling. In perspective, Yuengling launched in Georgia in October of 2008. Within months, Amber Lager became one of the top selling brands in the state.
Yuengling has been family run since 1829. When Dick Yuengling retires, he will pass the reigns to his daughters.[McCall]