Truly Hot Wing Sauce Hot Seltzer was released in a handful of states this week.
If you had to double-check the calendar to see what day it was, so did we. Truly Hot Wing Sauce Hard Seltzer is a thing. This looks like something a brand would post on April Fool’s Day.
Ahead of “The Big Game” Truly debuted a limited edition Hot Wing Sauce flavor, only available online and instantly selling out. Best we can figure, it’s like you dipped your hot wings in a hard seltzer.
Want to take your big game watch party to the next level without shelling out $10,000 on tickets? Truly has you covered with their weirdest, wildest, “who’s ready for some damn football” -est flavor to date: Hot Wing Sauce! This limited edition batch of hard seltzer was created to complete your game-day food spread as the football season comes to a close — get it while it’s hot (or, uhh, cold).
Four 16-ounce cans will run you $24 if there is a re-stock, available to ship in California, Massachusetts, New York, New Jersey, and Florida.
Boston Beer Company’s Truly Hard Seltzer debuted in 2016 and has been on fire ever since. The flavored seltzers are one of the top 3 selling brands in the category in America. Building off that success, Boston Beer has announced their next creation in an already explosive category – Truly Lemonade.
Keeping with Truly’s “healthier” approach, Truly’s new Lemonade and family of flavors boast 100 calorie, 1 gram of sugar, and 5% alcohol by volume.
According to Casey O’Neill, Senior Manager of Product Development at Boston Beer says the Lemonade series has more flavor than the traditional hard seltzer.
“It really is the best of both worlds and brings together flavor and refreshment in a way that nothing else in the category does right now. Drinkers will have to taste it to believe it, but we’re confident they’ll love Truly Lemonade as much as we do.”
Truly Lemonade is available in Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Mango Lemonade in 12oz/12ct variety packs, 16 & 24-ounce single-serve cans, nationally starting in January.
Style: Hard Seltzer/Hard Lemonade Hybrid
Availability: 12oz, 16oz, 24oz Cans. Nationally
Debut: January 2020
PIC: Beer Street Journal