Anheuser-Busch InBev’s newest purchase has occured in the United Kingdom. The mega company has acquired BeerBods, a beer subscription service.
Founded in 2012, the subscription service sends out 12 beers every 12 weeks, as well as holds live beer tastings.
It is important to note ZX Ventures, the investment arm of AB InBev is tied to the purchase, acquired Beer Hawk, another online beer service. Beer Hawk has now purchased BeerBods in full. The Zx Ventures purchase rabbit hole also includes Norther Brewer (homebrew supplies), RateBeer.com, PicoBrew (appliance based homebrewing), and the beer website October.
Beer Hawk was founded by Mark and Chris, also in 2012. With headquarters in Wetherby, they themselves were acquired by ZX Ventures, the innovation arm of AB InBev, in 2016. Their mission is to inspire everyone to discover their next favourite beer. Mark, Chris and the Beer Hawk team share our passion for craft beer. They also share our vision for the kind of business we want to build. We reckon it’s the perfect fit. – via BeerBods Blog
Additionally, the ZX owns or has investments 4 Pines Brewing, Birra Del Borgo, Tripel Karmeliet, Cucapa Brewing Co., and new Patagonia Cerveza.
According to BeerBods Twitter feed, the company still has free reign on what goes into the subscription boxes.
I’ll be sticking around and I’m delighted to say that the rest of the team will be too. We’ll still be the ones picking the beers. We’ll still be the ones telling the stories behind them. – Matt, BeerBods Founder
ZX Ventures also recently acquired instagram influencer “The Fat Jewish’s” wine brand Babe Wine, famous for White Girl Rosé.
Image via BeerBods