Headlines

Posted in Headlines, Yuengling

Yuengling Hershey’s Chocolate Porter is chocolate perfection

Yuengling Hersheys Chocolate Porter Bottle

A year ago, two famous Pennsylvania companies – Yuengling and Hershey’s Chocolate announced a one of a kind beer collaboration – Yuengling Hershey’s Chocolate Porter. Much to the chagrin of fans of either, it was limited to draft-only, in a handful of locations.

Because 2020 needed good news, this month Yuengling unveiled bottles, destined for wide distribution.

The base beer is Yuengling’s nearly 200-year-old Porter recipe, plus “the world-famous taste of Hershey’s chocolate. Sadly, much like last year, our questions to the brewery have gone unanswered about the process, but this year – we tasted it.

Immediately upon opening a bottle of Hershey’s Porter, you’re hit with the undeniable smell of Hershey’s chocolate. If you’ve ever toured the factory, or in my case, grew up going to Hershey Park on band trips, you’ll never forget that sweet and unique smell.

The flavor is equally as real and rich as the smell. The roasty flavor of Yuengling’s porter (one of the two beers first introduced by the brewery in 1829) blends beautifully with Hershey’s flavor. The success of this beer in the undeniable burst of Hershey’s aroma and flavor. Chocolate beers in the beer industry are abundant, but this one truly leaves an impression. Straight up and down this is Yuengling meets Hershey’s Chocolate. For that reason, to us it’s a brewing achievement.

Yuengling Hershey’s Chocolate Porter is a limited release in 12-ounce bottles and draft.

Style: Porter (w/ Chocolate.)
Availability: 12oz Bottles, Draft. Limited Release.
Debut: Mid October 2019
Bottling: October 2020

4.7% ABV

Image: Beer Street Journal

Posted in Headlines, Pabst Blue Ribbon

PBR launches second hard coffee offering for National Coffee Day

PBR Hard Cold Brew

Pabst Blue Ribbon’s coffee innovations continue this year. Building on the success of Hard Coffee, today the company announced  PBR Hard Cold Brew.

2019’s Hard Coffee release found Pabst fans initially confused by the product launch, quickly turning to love by the boozy caffeinated way to start the day. Shortly after, recipes for Hard Coffee cupcakes and mudslides surfaced.

Here on National Coffee Day, Pabst is expanding the hard coffee line with a non-dairy option. This release pours pitch black, and best served cold. Just like 2020.

RELATED: PBR HARD COFFEE GOES NATIONAL IN 2020

Each can of Hard Cold Brew is 4.2% alcohol by volume, with just 30 milligrams of naturally occurring caffeine.

Now for the bad news. Only Wisconsin, Ohio, Pennsylvania, and Illinois will be able to kick up their morning with Hard Cold Brew at launch.

Style: Hard Coffee (Cold Brew)
Availability: 12oz Cans. WI, OH, PA, IL

Debut: 9/29/20

4.2% ABV

Image via PBR

Posted in Coming Soon, Founders Brewing, Headlines

Founders KBS Maple Mackinac Fudge is coming in October

Founders KBS Mackinac Fudge

Founders KBS Maple Mackinac Fudge, a variant of the well-known Kentucky Breakfast Stout, debuts in October.

This is just the second variant the brewery has released of KBS after KBS Espresso debuted earlier this year. This edition is brewed with Mackinac Fudge Coffee and maple syrup, then aged in oak bourbon barrels.

“We’ve been enjoying beers brewed with the Mackinac Fudge coffee in our taproom for years, and now we’re finally bringing that treatment to KBS. It takes the chocolate flavor traditionally found in KBS to a whole new level.  Add in a hint of maple syrup and now you have an elegant, yet explosive new flavor experience.” – Brewmaster Jeremy Kosmicki.

Founders KBS Maple Mackinac Fudge will be available in the taproom on October 8th, shipping nationally shortly after, with the exception of Mississippi. The estimated retail price is $24 dollars/4 pack.

Style: Imperial Stout (w/ Coffee. Maple Syrup. Barrel Aged. Bourbon.)
Availability: 12oz Bottles. Limited Release.

Debut: Early October 2020

11% ABV

 

Posted in Brewery Expansions, Creature Comforts, Headlines

Georgia’s Creature Comforts partners with Avengers director on L.A. brewery

Creature Comforts Los Angeles

Athens, Georgia based Creature Comforts is expanding to Los Angeles, California, opening next year.

By the summer of 2021, Creature Comforts Brewing Company will have a home in the Fashion District of Los Angeles. The new build is thanks to a partnership with film director Joe Russo, director of movies like Marvel’s Infinity War and End Game. You might recall the brewery’s Tropicalia IPA making a “guest” appearance thanks to Thor in Endgame. That screen appearance occurred after Russo’s assistant, a Georgia native, brought Tropicalia to the set during Infinity War filming. Russo fell in love.

Even before Marvel fame, Creature Comforts has collaborated frequently with other brewers in California, including Russian River, Modern Times, Firestone Walker, Alvarado Street, and Sierra Nevada. Creature Comforts has always had an affinity for the Golden State.

While Creature fans had long been hoping a taproom was coming to Atlanta, the brewery’s 3rd location will be on City Market South at 1124 San Julian St. in the Fashion District of L.A., The new build includes a 3,000-sq. ft. taproom, a 10,000-sq. ft. production facility and copious outdoor seating. The production capacity of the new facility initially maxes out at 15,000 barrels (nearly 500,000 gallons) annually. Russo apparently discovered the space in the same development as his AGBO production company that was already zoned for a brewery.

“We are excited to join the vibrant craft beer scene in California and plan additional collaborations. While we are delighted to share many of our core year-round and seasonal beers, we also look forward to creating unique brews for the Los Angeles community.” – Adam Beauchamp, Brewmaster and Co-Owner, Creature Comforts Brewing Co.

Creature Comforts opened its original facility in April of 2014. A larger production facility nearby by the original taproom opened in June of 2018.

Posted in Headlines, Oskar Blues Brewing

Oskar Blues debuts ‘Mustard Beer’ featuring 150 pounds of French’s

Oskar Blues Mustard Beer

We wouldn’t be surprised if you didn’t know that today, August 1st, is National Mustard Day. There’s a “day” for everything. While you are smothering everything in spicy yellow goodness, there’s a craft beer to pair with it. Oskar Blues Mustard Beer.

It’s craft beer, so you know we aren’t kidding. Oskar Blues partnered with French’s on the collaboration, a tropical wheat beer infused with the yellow stuff. 150 pounds of it to be exact. The result is a wheat beer with a yellowish tinge, boasting flavors of lime, lemon, tangerine, and passion fruit to complement the spice and zip added by the mustard.

Last year French’s made a mustard flavor ice cream for the occasion. We never got to try it, but some folks on social media melted down over its mear existence. (One person even called it a slight against God. That might be a little much.)

Oskar Blues Mustard Beer was available to ship on CraftShack.com, but it sold out pretty much immediately.

Style: Wheat Beer (w/ French’s Mustard)
Availability: 12oz Cans. Limited Release.
Debut: 8/1/20

5.2% ABV

Update: Sold out. Everywhere. Next stop, ketchup day. 

Posted in Headlines

The anti-racism, dubbed racist ‘Yellow Belly’ beer is back to haunt again

Over the past few years, Omnipollo’s Yellowbelly beer has found its way into mainstream media’s attention span. Perhaps the conversation was truly part of the design from the beginning.

For those unfamiliar, the collaborative brew was developed in 2014 as part of Berkshire Brewery Siren’s Rainbow Project Challenge. 14 breweries were paired off, each creating a beer inspired by the colors of the rainbow.

Sweden’s Omnipollo and United Kingdom’s Buxton Brewery were paired and pulled the color yellow. The duo thought yellow was the color of cowardice and created Yellow Belly, an 11% imperial stout with peanut butter and biscuits. Interestingly, the beer contained neither. By design, name and packaging, the beer’s intention was to denounce hate organizations like the Ku Klux Klan. The final flourish – Yellow Belly was packaged purposefully in white paper twisted to a point with eyeholes, similar to a KKK hood.

Since the beer’s debut, the beer would surface on national news in Europe, Canada and the U.S. concerning the racial overtones of the packaging. Most recently this week, when World of Beer in Connecticut pulled Yellow Belly from their inventory after a customer’s Facebook post went viral after apparently being “blindsided” by the packaging.

“This is the $40 bottle of beer that was promoted and presented to my black husband and his white friend tonight at World of Beer. After researching it at home, we discovered that it was ‘created to denounce racism… promote open-mindedness… packaged in paper deliberately to denounce organizations like the KKK,'” the Facebook post read. No picture of the actual bottle in the restaurant was included in the post.

“Please accept our apologies for the lapse in judgment in serving. While we can’t speak for the intent of the brewer, the visual representation does not have a place at our establishment. We appreciate you bringing it to our attention and welcome the opportunity for discussion,” World of Beer said in a public statement following the incident.

As Beer Street Journal reported in 2018, Yellow Belly was discontinued after an unresolvable trademark dispute. This beer is no longer in production.

The comments on the customer’s Facebook post predictably devolved into fights about what is racist, name-calling, and per usual, someone gets called a nazi. Godwin’s Law on full display in yet another comment section.

Other than making a catchy, clickbait headline on larger media sites, followed by an apology headline by a corporate beer chain, perhaps this article will  serve as a lasting reminder of what Omnipollo and Buxton Brewery intended by Yellow Belly’s creation and packaging choice all along.

What most of the internet commenters have never, or may never know about Yellowbelly… it was brewed by a Henok Fentie, CEO and co-founder of Omnipollo, who also happens to be a black man and father to three. Going back to the brewing duo being assigned the color yellow. To them, yellow represented cowardice. Brewed the imperial stout with the “Yellowbelly” name and label description wasn’t enough. The beer’s packaging had to invoke more.

As found on every bottle:

To us, one of the most cowardly deeds is to act anonymously, hiding behind a group. A signifying trait of institutionalized racism.

This beer is brewed to celebrate all things new, open-minded, and progressive. A peanut butter biscuit stout with no biscuits, butter or nuts. Taste, enjoy, and don’t be prejudiced.

Grossly simplified, the message of Yellowbelly was always – “Be Better.”

To us, beer and brewing have always been an art form, from kettle to artwork, to glass. Omnipollo and Buxton’s imperial stout in its four years of existence was equal parts delicious and thought-provoking. It seems like the beer’s story never really got told, just the story its social media shock reactions.

Even in death (discontinuation), the beer comes back to haunt it’s creators, rising from the cellar somewhere to shock, scare, or offend another would-be drinker.

We will leave you with this eulogy, posted to Facebook this week by Fentie.

I am a black man, father of three black boys, and in my youth I was both harassed and beaten for being black. As such I personally wanted to write a response to the recent media coverage of our beer Yellow Belly (first brewed in 2014, now discontinued due to trademark dispute).
We want to use our craft to talk about the things that matter to us. As a black-owned and operated brewery, in the case of Yellow Belly, it was brewed to show a deep concern over racism in Europe, the United States and beyond. A question that has run through the DNA of our company since it’s founding ten years ago.The more specific message was and still is that light needs to be shed on the quiet and creeping racism that is sweeping through Europe and the world, leading to acts of inhumanity.

Quote from the bottle of Yellow Belly:
To us, one of the most cowardly deeds is to act anonymously, hiding behind a group. A signifying trait of institutionalized racism.
This beer is brewed to celebrate all things new, open minded and progressive. A peanut butter biscuit stout with no biscuits, butter or nuts. Taste, enjoy, and don’t be prejudiced.

We fully acknowledge that the format is unconventional and taken out of context can be both confusing and unintentionally offensive. As such we hope to engage our audience in this question now and going forward.
CEO and co-founder,

Henok Fentie

 

 

 

Posted in Headlines, Pabst Blue Ribbon

Pabst Blue Ribbon launches 100 calorie ‘Hard Tea’

Pabst Blue Ribbon Hard Tea

Pabst Blue Ribbon has been synonymous with lager for decades. These days, Pabst is doing so much more. 2019’s biggest additions to the Pabst Blue Ribbon lineup weren’t beer at all. Specifially, a PBR branded whiskey, an 8% alcohol by volume Stronger Seltzer, and a Hard Coffee. 2020’s newest addition – Pabst Blue Ribbon Hard Tea.

This new summer-inspired alcoholic sweet tea is brewed with tea leaves and natural peach flavor. Each can of Hard Tea has 3 grams of sugar, 100 calories, and just 4% alcohol by volume.

Pabst Blue Ribbon’s Hard Tea is deliciously effervescent with a natural peach flavor,  it’s a uniquely Pabstidian evolution of the seltzer market, and a perfect alternative to artificial and over-sweetened products

Pabst Blue Ribbon Hard Tea is available in 12-ounce cans across 26 states starting in July 2020.

Style: Hard Tea
Availability: 12oz Cans.
Distribution: GA, IL, IN, IA, KS, KY, ME, MA, MI, MN, MO, NE, NH, NY, NC, ND, OH, PA, SC, SD, UT, VT, VA, WV, WI, WY

Debut: July 2020

4% ABV