Blue Point Jingle Mingle
This week, craft brewery Blue Point announced they were being purchased by brewing giant Anheuser-Busch. For the craft beer loyal, it wasn’t the best beer news.
Sometimes you make a joke, then life decides it wants to be funny too. Growing up in the northeast, a good friend and I used to joke about the south according to Jeff Foxworthy. We told redneck jokes for weeks on end. Then I ended up moving to Atlanta. Oops.
Perhaps that “oops” moment is something Blue Point Brewing is going through right now. As an April Fool’s Joke, the brewery posted that they were purchased by Miller-Coors. In true April 1st fashion, the brewery worked up a fake press release on their blog, even talked about making a Blue Point Lite Lime IPA. Owner Pete Cotter even went as far as to say Blue Point is independently owned with no corporate ties. Ever.
Then this week happened. It may not have been Miller-Coors, but what was once a joke, became very real.
The blog post has since been deleted. As you can see, the internet left a trace. Oops indeed.
The purchase, valued at $24 million, adds Blue Point’s lineup to AB’s portfolio and allows for the expansion of Blue Point and to “enhance the consumer experience.”
As you’ll recall, AB-InBev made a splash a couple of years ago with the purchase of Goose Island in Chicago. Much of the year round lineup was moved away from the production facility on Fulton Street to AB’s 8-10 million barrel facilities around the United States. It is reasonable to expect at least some of Blue Point’s beers will follow suit, as AB takes the brand nationwide over the next year or so.
Blue Point was founded 15 years ago by Mark Burford and Peter Cotter. The deal is expected to be completed at the end of the second quarter, 2014.
A blip on the draft radar is Blue Point Mosaic IPA.
If this pertains to you, you’ll see it again in 2014. The brewery is gearing up to brew and release it again in both bottle and draft.
Mosaic hops have been referred to as Citra hops on crack. They make for a pretty amazing craft beer Terrapin Beer Co (Athens, GA) released a one off last year (Mosaic,) and it was such a hit they are brewing it again.
More to come on this one…
In the wake of the devastation of hurricane Sandy, 8 breweries in Long Island came together in an effort to aid those in need. Barrier Brewing, Blind Bat Brewery, Blue Point Brewing, Great South Bay Brewery, Greenport Harbor Brewing Company, Long Ireland Beer Co, Port Jeff Brewing Co, and Spider Bite Beer Co each donated an ingredient to create their Surge Protector IPA. Profits from the sale of the final product will be donated to Long Island Cares and to help Barrier Brewing Co. rebuild.
Availability: 22 oz bottles Arrival: 1/22/13
Hopped at four stages of the brewing process, we combined a hoppy India Pale Ale with a richer, darker malt base for a full bodied beer that’s big on flavor. This limited release, specialty brew was crafted to benefit birds affected by BP’s 2010 Gulf oil spill.
Style: Black IPA
Availability: 16 oz tallboy cans
Arrival: Late November 2012
7% ABV, 40 IBUs
Blue Point Brewing will release 3 beers in cans this month. The brewery recently inked a can production deal with Latrobe Brewing. The three offerings are: Toasted Lager, White IPA, and Summer Ale.
Currently, Blue Point is in the process of releasing White IPA as you’re reading this. For White IPA, the brewery blended the soft and approachable appeal of a witbier with the approachability of an IPA. Toasted Lager is a no brainer for cans, as the beer makes up 65% of the brewery’s annual sales. Summer Ale (a blonde ale) is set to return in May.
Blue Point just entered their 15th state in 15 years this week (Georgia). However, only 13 states will be receiving the initial orders of the cans. The brewery has already projected sales numbers in the 13, and it does’t look like there will be enough for Michigan and Georgia. Those states will get cans later.
Expect cans in 6 packs in 2012. Blue Point will most likely add 12 packs in 2013.