Pabst Blue Ribbon

Posted in Headlines, Pabst Blue Ribbon

PBR releases a 1,776 pack to celebrate July 4th

After 18 months full of words we are completely tired of hearing, like “social distancing,” “self isolation,” or “new normal,” Pabst Blue Ribbon is celebrating America’s Independence in the most PBR way possible…with a 1,776 pack of beer.

The freedom-inspired #1776Pack is being sent to four different groups the brewery loves – including Igloo (because cold beer), skateboarding podcast The Nine Club, comedian Ali Macofsky, and the band Hot Mulligan. Content on PBR’s social media channels will feature content from the preceding, presumably drinking all 1,776 beers. Probably not all at once.

America REALLY was meant to be. The 1776 pack contains 148 12-packs of PBR. If the Declaration of Independence had been adopted in 1775, you’d have 147 12-packs and one weird 11 pack. Or even worse, 1777, you’d have an extra beer rolling around in there. Perhaps it was part of the grand design all along.

Sadly, those thirsty for the 1,776 pack will have to resign themselves to buying all 148 12-packs separately and pretending. It won’t be publicly available. However the 99-pack is making a comeback in stores this July. You’ll only need 17.93 of those to equal 1776. You figure out what .93 of a beer is on your own.

“We figured the best way to honor the year America claimed its independence was to make a box that held that many beers – 1,776.  It’s the least we could do. I mean beyond making our beer can red, and white, and blue. Actually 1,776 is the most we could do because 1,777 seemed excessive.” – Nick Reely, VP Marketing – Pabst Blue Ribbon

“The price of freedom is eternal vigilance. (and a lot of beer.)” – Thomas Jefferson (mostly.)

Image: Pabst Blue Ribbon

Posted in Don't Miss This, Pabst Blue Ribbon

PBR Cannabis Infused Seltzer debuts in California

PBR Cannabis Infused Seltzer

Pabst isn’t letting 2020 slow them down. Today the company unveiled Pabst Blue Ribbon Cannabis-Infused Seltzer. The new offering is labeled under newly formed company Pabst Labs.

Pabst Labs was recently founded by a group of cannabis beverage experts, as well as former Pabst employees. The company has full ownership of the product development, production, packaging, and marketing.

With cannabis laws being varied across all 50 states, California will be the only state seeing the release of the product – found in cannabis dispensaries.


Each 12-ounce can is lemon-flavored, with 4 grams of sugar, 25 calories, 5 milligrams of THC. The cannabis seltzer is non-alcoholic. It is currently Federally illegal to mix cannabis products and alcohol (in professional production). Lemon is the only flavor available at launch. Pabst Labs states other flavors are in development

“Pabst Blue Ribbon has an incredibly loyal and passionate customer base who are open to change and embracing new ideas. We’ve spent a long time creating a quality product for both new and experienced users, and believe the entry of an established brand can help kick-start the cannabis drinks category.” – Mark Faicol, Pabst Labs Brand Manager.

PBR Cannabis Infused Seltzer Seltzer available for customers in a select group of California dispensaries as well as direct to California consumers via

Posted in Headlines, Pabst Blue Ribbon

PBR launches second hard coffee offering for National Coffee Day

PBR Hard Cold Brew

Pabst Blue Ribbon’s coffee innovations continue this year. Building on the success of Hard Coffee, today the company announced  PBR Hard Cold Brew.

2019’s Hard Coffee release found Pabst fans initially confused by the product launch, quickly turning to love by the boozy caffeinated way to start the day. Shortly after, recipes for Hard Coffee cupcakes and mudslides surfaced.

Here on National Coffee Day, Pabst is expanding the hard coffee line with a non-dairy option. This release pours pitch black, and best served cold. Just like 2020.


Each can of Hard Cold Brew is 4.2% alcohol by volume, with just 30 milligrams of naturally occurring caffeine.

Now for the bad news. Only Wisconsin, Ohio, Pennsylvania, and Illinois will be able to kick up their morning with Hard Cold Brew at launch.

Style: Hard Coffee (Cold Brew)
Availability: 12oz Cans. WI, OH, PA, IL

Debut: 9/29/20

4.2% ABV

Image via PBR

Posted in Headlines, Pabst Blue Ribbon

Pabst Blue Ribbon launches 100 calorie ‘Hard Tea’

Pabst Blue Ribbon Hard Tea

Pabst Blue Ribbon has been synonymous with lager for decades. These days, Pabst is doing so much more. 2019’s biggest additions to the Pabst Blue Ribbon lineup weren’t beer at all. Specifially, a PBR branded whiskey, an 8% alcohol by volume Stronger Seltzer, and a Hard Coffee. 2020’s newest addition – Pabst Blue Ribbon Hard Tea.

This new summer-inspired alcoholic sweet tea is brewed with tea leaves and natural peach flavor. Each can of Hard Tea has 3 grams of sugar, 100 calories, and just 4% alcohol by volume.

Pabst Blue Ribbon’s Hard Tea is deliciously effervescent with a natural peach flavor,  it’s a uniquely Pabstidian evolution of the seltzer market, and a perfect alternative to artificial and over-sweetened products

Pabst Blue Ribbon Hard Tea is available in 12-ounce cans across 26 states starting in July 2020.

Style: Hard Tea
Availability: 12oz Cans.
Distribution: GA, IL, IN, IA, KS, KY, ME, MA, MI, MN, MO, NE, NH, NY, NC, ND, OH, PA, SC, SD, UT, VT, VA, WV, WI, WY

Debut: July 2020

4% ABV

Posted in Headlines, New Releases, Pabst Blue Ribbon

Pabst Blue Ribbon Hard Coffee is going national in 2020

PBR Hard Coffee

Pabst Brewing Company confused the hell out of pretty much everyone when they launched PBR Hard Coffee earlier this summer. It’s easy to do when an iconic lager-maker makes something besides… lager. The curveballs keep coming too, with a PBR Whiskey on the way, a boozier version of Pabst Blue Ribbon, and even a hard seltzer. Sometimes it’s hard to wrap your mind around it.

This summer only a handful of markets (like 4 states) got PBR Hard Coffee at the start of July. It was so successful, Pabst is taking the booze-for-breakfast drinking nationwide in 2020.

PBR Hard Coffee is a first for the company uses Arabica and Robusta coffee beans, milk and a touch of vanilla. The finished drink is 5% alcohol by volume. It literally tastes like a boozy yoo-hoo, and you really can’t smell the alcohol on your breath, in case you’re considering a new way to deal with the stresses of your 9-5. (Also, personal editor’s note. Boozy yoo-hoo is the most accurate description I can think of. Some keyboard jockey d-bag called it lazy journalism. That’s fine keyboard jockey d-bag but guess what. That description is pretty damn accurate. This is PBR Hard Coffee, not Shakespeare.)

So if you didn’t get any this summer, 2020 isn’t far away and Hard Coffee will go national. That is if being wired and tipsy is your thing.

PIC: Beer Street Journal

Posted in Headlines, Pabst Blue Ribbon

Pabst Blue Ribbon Stronger Seltzer hits select test markets today

Pabst Blue Ribbon Stronger Seltzer

Pabst Blue Ribbon Stronger Seltzer debuts this month, hot on the heels of the Pabst Hard Coffee in July.

Hard seltzer is eating the alcoholic beverage industry alive. Boston Beer/Sam Adams owned Truly, as well as White Claw Seltzer is dominating the market. Pabst Blue Ribbon, known for over a century for their lager, is expanding their own portfolio in 2019. First, it was a high alcohol by volume Pabst, known as Pabst Extra. In a weirder portfolio expansion, it was Hard Coffee debuting in July.

Now, Pabst Blue Ribbon Stronger Seltzer debuts in a handful of test markets this month.

Stronger Seltzer is an appropriate name for this seltzer, which touts a bold 8% ABV. Consider it an “imperial hard seltzer”. Only one flavor is available at product launch – Lime, sweetened with sugar alternative Stevia, and containing on one gram of sugar.

“Stronger Seltzer is a fun and innovative new drink that delivers big on taste, and gives our customers something different to enjoy.” – John Newhouse, PBR Brand Manager

Pabst Blue Ribbon Stronger Seltzer will be available in Arizona, California, Montana, and Texas starting August 12th. More markets are expected in the fall.

Posted in Austin Beerworks, Headlines, Pabst Blue Ribbon

Pabst teases 99-pack, Austin Beerworks throws some shade

Back in 2014, Texas-based Austin Beerworks released a first in the craft beer industry – the 99 pack. That’s 99 cans, for $99 dollars. For the non-math majors out there, that’s a $1 a can. Damn good deal.

This week, Pabst Blue Ribbon “unofficially” boasted their own 99-pack of Blue Ribbon. (They’ve actually done this before for Christmas, ironically in Canada.) Pictures of the 99-pack surfaced on social media this week. Twitter users were quick to point out to Pabst that Austin Beerworks had done this before.

Matt Bruhn, GM of Pabst replying to a tweet to Chris Furnari of Brewbound on Twitter that “Good ideas should be shared – enjoy responsibly.”

Incoming shade. Austin Beerworks took exception to the thought of sharing their originial idea.

You can literallly hear the Twitter torches being lit when a craft brewery speaks out against a larger one. However, this story takes a more postive turn. Austin Beerworks and Bruhn didn’t hash this out on social media, they did something almost unheard of these days. They picked up the phone.

Instead of sending a fleet of expensive attorneys down to Texas to crush Austin Beerworks (let’s call that the Anheuser maneuver), Pabst admitted they stepped in it.

We don’t know what Austin Beerworks means by Pabst making it right, but it might entail collaboration. Or… the 198 pack???

Ed note: Still verifying the source of the 99-pack image. If this is yours, contact us