Pabst Blue Ribbon

Posted in Headlines, New Releases, Pabst Blue Ribbon

Pabst Blue Ribbon Hard Coffee is going national in 2020

PBR Hard Coffee

Pabst Brewing Company confused the hell out of pretty much everyone when they launched PBR Hard Coffee earlier this summer. It’s easy to do when an iconic lager-maker makes something besides… lager. The curveballs keep coming too, with a PBR Whiskey on the way, a boozier version of Pabst Blue Ribbon, and even a hard seltzer. Sometimes it’s hard to wrap your mind around it.

This summer only a handful of markets (like 4 states) got PBR Hard Coffee at the start of July. It was so successful, Pabst is taking the booze-for-breakfast drinking nationwide in 2020.

PBR Hard Coffee is a first for the company uses Arabica and Robusta coffee beans, milk and a touch of vanilla. The finished drink is 5% alcohol by volume. It literally tastes like a boozy yoo-hoo, and you really can’t smell the alcohol on your breath, in case you’re considering a new way to deal with the stresses of your 9-5. (Also, personal editor’s note. Boozy yoo-hoo is the most accurate description I can think of. Some keyboard jockey d-bag called it lazy journalism. That’s fine keyboard jockey d-bag but guess what. That description is pretty damn accurate. This is PBR Hard Coffee, not Shakespeare.)

So if you didn’t get any this summer, 2020 isn’t far away and Hard Coffee will go national. That is if being wired and tipsy is your thing.

PIC: Beer Street Journal

Posted in Headlines, Pabst Blue Ribbon

Pabst Blue Ribbon Stronger Seltzer hits select test markets today

Pabst Blue Ribbon Stronger Seltzer

Pabst Blue Ribbon Stronger Seltzer debuts this month, hot on the heels of the Pabst Hard Coffee in July.

Hard seltzer is eating the alcoholic beverage industry alive. Boston Beer/Sam Adams owned Truly, as well as White Claw Seltzer is dominating the market. Pabst Blue Ribbon, known for over a century for their lager, is expanding their own portfolio in 2019. First, it was a high alcohol by volume Pabst, known as Pabst Extra. In a weirder portfolio expansion, it was Hard Coffee debuting in July.

Now, Pabst Blue Ribbon Stronger Seltzer debuts in a handful of test markets this month.

Stronger Seltzer is an appropriate name for this seltzer, which touts a bold 8% ABV. Consider it an “imperial hard seltzer”. Only one flavor is available at product launch – Lime, sweetened with sugar alternative Stevia, and containing on one gram of sugar.

“Stronger Seltzer is a fun and innovative new drink that delivers big on taste, and gives our customers something different to enjoy.” – John Newhouse, PBR Brand Manager

Pabst Blue Ribbon Stronger Seltzer will be available in Arizona, California, Montana, and Texas starting August 12th. More markets are expected in the fall.

Posted in Austin Beerworks, Headlines, Pabst Blue Ribbon

Pabst teases 99-pack, Austin Beerworks throws some shade

Back in 2014, Texas-based Austin Beerworks released a first in the craft beer industry – the 99 pack. That’s 99 cans, for $99 dollars. For the non-math majors out there, that’s a $1 a can. Damn good deal.

This week, Pabst Blue Ribbon “unofficially” boasted their own 99-pack of Blue Ribbon. (They’ve actually done this before for Christmas, ironically in Canada.) Pictures of the 99-pack surfaced on social media this week. Twitter users were quick to point out to Pabst that Austin Beerworks had done this before.

Matt Bruhn, GM of Pabst replying to a tweet to Chris Furnari of Brewbound on Twitter that “Good ideas should be shared – enjoy responsibly.”

Incoming shade. Austin Beerworks took exception to the thought of sharing their originial idea.

You can literallly hear the Twitter torches being lit when a craft brewery speaks out against a larger one. However, this story takes a more postive turn. Austin Beerworks and Bruhn didn’t hash this out on social media, they did something almost unheard of these days. They picked up the phone.

Instead of sending a fleet of expensive attorneys down to Texas to crush Austin Beerworks (let’s call that the Anheuser maneuver), Pabst admitted they stepped in it.

We don’t know what Austin Beerworks means by Pabst making it right, but it might entail collaboration. Or… the 198 pack???

Ed note: Still verifying the source of the 99-pack image. If this is yours, contact us

Posted in Coming Soon, Headlines, Pabst Blue Ribbon

Boozier Pabst Blue Ribbon Extra coming this spring

Pabst Blue Ribbon Extra

Pabst Blue Ribbon made headlines earlier this year with news of PBR whiskey headed to shelves this summer. While you wait for the whiskey, Pabst fans can sip on a boozier version of the 175-year-old lager, Pabst Blue Ribbon Extra.

PABST BLUE RIBBON WHISKEY DEBUTS THIS SUMMER

6.5% alcohol by volume “Extra” will be found in black cans, billed as a “light, crisp, higher ABV alternative to heavy drinking beers”. Regular Pabst Blue Ribbon is 4.74% ABV.

This is the Extra Pabst Blue Ribbon Beer inspired by the original, nature’s choicest provide its full-bodied flavor. Only the finest of hops and grains have been used to create our strongest brew.

Pabst Blue Ribbon Extra will be available in 12-ounce cans and draft in Spring 2019.

Style: Lager
Availability: 12oz Cans, Draft.
Debut: Spring 2019

6.5% ABV

Posted in Don't Miss This, Pabst Blue Ribbon

Pabst Blue Ribbon Whiskey? Signs point to yes

Pabst Blue Ribbon Whiskey

Everyone knows Pabst Blue Ribbon, aka PBR. The pop culture phenomenon was introduced in 1844 and is easily one of the most well-known beers in America. What’s next for Pabst? It looks like Pabst Blue Ribbon Whiskey.

A label surfaced this week for PBR Whiskey, an apparent collaboration with brewer/distiller New Holland Brewing, based in Michigan.

As you can see from the label above, the whiskey label draws from Pabst Blue Ribbon beer artwork, with the description “This is Pabst Blue Ribbon Whiskey. Made from nature’s choicest products that, legend has it, Jacob Best used in 1844 to provide its smooth, complex flavor.”

One more thing impossible to ignore – the label states “Aged 5 seconds”.

New Holland signed a partnership with Pabst in 2016 to expand their national distribution footprint. Sources within the brewery who do not want to be named have hinted to Beer Street Journal in the past that the partnership is rapidly expanding, but declined to provide more information.

The 80 proof whiskey is slated for 750-milliliter bottles.

Emails to Pabst Blue Ribbon were not returned.

Posted in Don't Miss This, Pabst Blue Ribbon

Ballantine Burton Ale emerges from brewing history

Ballantine Burton Ale

Pabst Brewing Company is launching Ballantine Burton Ale in time for the holiday season. This particular beer… has quite a history.

P. Ballantine & Sons Brewing in Newark, New Jersey brewed the original Burton Ale, that was never sold commercially. The barleywine style ale was aged from 10-20 years in American oak before it was ever bottled. Even then, it was given away as gifts to brewery VIPs. President Harry Truman is even said to have had been given a bottle.

The surviving Ballantine Burton Ale bottles have been traded or sold for sizable sums. Interestingly, tastings over the years have shown the beer to hold up quite well thanks to a high alcohol by volume, and strong hop bill.

The revival edition of Ballantine Burton Ale is brewed “sweet and strong” with a “robust” hop character, similar to the original. It has been aged in American oak barrels for months prior to bottling.

Ballantine Burton Ale will be available in major northeast markets in November and December in 12 ounce bottles and draft.

Style: Barleywine (Oak Aged)
Availability: 12oz Bottles, Draft. Nov-Dec
Distribution: MA, ME, PA, DE, RI, VT, CT, MD

Release: November, 2015

11.3% ABV, 75 IBUs

P. Ballantine and Sons Brewing was founded in 1840. They were acquired by Falstaff Brewing in 1972. In 1985, Pabst Brewing Company purchased the brand. 

Posted in Beer News, Pabst Blue Ribbon

Thanks To PBR Owners, Twinkies Return with Longer Shelf Life

Twinkies

The Metropoulous Family that took over Pabst Blue Ribbon are also responsible for saving Hostess, the makers of Twinkies. There has been a long held misconception that Twinkies had a shelf like of basically centuries. In fact, they were really only recommend fresh for 26 days.

In a week when you are doing your PBR tallboy/Twinkie pairings, note that they will have double the shelf life – up to 45 days. While the ingredients are still a secret, I’m assuming there is some new preservative in the remake.