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Pabst Blue Ribbon Stronger Seltzer hits select test markets today

Pabst Blue Ribbon Stronger Seltzer

Pabst Blue Ribbon Stronger Seltzer debuts this month, hot on the heels of the Pabst Hard Coffee in July.

Hard seltzer is eating the alcoholic beverage industry alive. Boston Beer/Sam Adams owned Truly, as well as White Claw Seltzer is dominating the market. Pabst Blue Ribbon, known for over a century for their lager, is expanding their own portfolio in 2019. First, it was a high alcohol by volume Pabst, known as Pabst Extra. In a weirder portfolio expansion, it was Hard Coffee debuting in July.

Now, Pabst Blue Ribbon Stronger Seltzer debuts in a handful of test markets this month.

Stronger Seltzer is an appropriate name for this seltzer, which touts a bold 8% ABV. Consider it an “imperial hard seltzer”. Only one flavor is available at product launch – Lime, sweetened with sugar alternative Stevia, and containing on one gram of sugar.

“Stronger Seltzer is a fun and innovative new drink that delivers big on taste, and gives our customers something different to enjoy.” – John Newhouse, PBR Brand Manager

Pabst Blue Ribbon Stronger Seltzer will be available in Arizona, California, Montana, and Texas starting August 12th. More markets are expected in the fall.

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