Pabst Blue Ribbon Stronger Seltzer debuts this month, hot on the heels of the Pabst Hard Coffee in July.
Hard seltzer is eating the alcoholic beverage industry alive. Boston Beer/Sam Adams owned Truly, as well as White Claw Seltzer is dominating the market. Pabst Blue Ribbon, known for over a century for their lager, is expanding their own portfolio in 2019. First, it was a high alcohol by volume Pabst, known as Pabst Extra. In a weirder portfolio expansion, it was Hard Coffee debuting in July.
Now, Pabst Blue Ribbon Stronger Seltzer debuts in a handful of test markets this month.
Stronger Seltzer is an appropriate name for this seltzer, which touts a bold 8% ABV. Consider it an “imperial hard seltzer”. Only one flavor is available at product launch – Lime, sweetened with sugar alternative Stevia, and containing on one gram of sugar.
“Stronger Seltzer is a fun and innovative new drink that delivers big on taste, and gives our customers something different to enjoy.” – John Newhouse, PBR Brand Manager