Everyone knows Pabst Blue Ribbon, aka PBR. The pop culture phenomenon was introduced in 1844 and is easily one of the most well-known beers in America. What’s next for Pabst? It looks like Pabst Blue Ribbon Whiskey.
A label surfaced this week for PBR Whiskey, an apparent collaboration with brewer/distiller New Holland Brewing, based in Michigan.
As you can see from the label above, the whiskey label draws from Pabst Blue Ribbon beer artwork, with the description “This is Pabst Blue Ribbon Whiskey. Made from nature’s choicest products that, legend has it, Jacob Best used in 1844 to provide its smooth, complex flavor.”
One more thing impossible to ignore – the label states “Aged 5 seconds”.
New Holland signed a partnership with Pabst in 2016 to expand their national distribution footprint. Sources within the brewery who do not want to be named have hinted to Beer Street Journal in the past that the partnership is rapidly expanding, but declined to provide more information.
The 80 proof whiskey is slated for 750-milliliter bottles.
Emails to Pabst Blue Ribbon were not returned.
Pabst Brewing Company is launching Ballantine Burton Ale in time for the holiday season. This particular beer… has quite a history.
P. Ballantine & Sons Brewing in Newark, New Jersey brewed the original Burton Ale, that was never sold commercially. The barleywine style ale was aged from 10-20 years in American oak before it was ever bottled. Even then, it was given away as gifts to brewery VIPs. President Harry Truman is even said to have had been given a bottle.
The surviving Ballantine Burton Ale bottles have been traded or sold for sizable sums. Interestingly, tastings over the years have shown the beer to hold up quite well thanks to a high alcohol by volume, and strong hop bill.
The revival edition of Ballantine Burton Ale is brewed “sweet and strong” with a “robust” hop character, similar to the original. It has been aged in American oak barrels for months prior to bottling.
Ballantine Burton Ale will be available in major northeast markets in November and December in 12 ounce bottles and draft.
Release: November, 2015
11.3% ABV, 75 IBUs
P. Ballantine and Sons Brewing was founded in 1840. They were acquired by Falstaff Brewing in 1972. In 1985, Pabst Brewing Company purchased the brand.
The Metropoulous Family that took over Pabst Blue Ribbon are also responsible for saving Hostess, the makers of Twinkies. There has been a long held misconception that Twinkies had a shelf like of basically centuries. In fact, they were really only recommend fresh for 26 days.
In a week when you are doing your PBR tallboy/Twinkie pairings, note that they will have double the shelf life – up to 45 days. While the ingredients are still a secret, I’m assuming there is some new preservative in the remake.
Looks like Heavy Seas will be the first brewery to fire at National Bohemian. The affectionately nicknamed Natty Boh hails from The Land of Pleasant Living, well at least it used to before they were bought by Pabst Brewing Company, and likes to boast being Baltimore’s ‘official’ beer since the 1960’s. Natty Boh has custom pounder cans featuring their one-eyed Mr. Boh in an Orioles uniform and proudly supports their former home city, but alas their beer is no longer brewed in Baltimore. Above we see a shirt from Heavy Seas, which shown by the shirt is actually brewed in Baltimore, taking a little jab at Mr. Boh. Could this be the beginning of a Baltimore beer battle? Will DuClaw join in the fun too? Will Mr. Boh ever find his other eye?
You will soon no longer have to spend your days without Twinkies, Ho-Hos and Ding-Dongs thanks Metropoulos & Co. A U.S. judge has just approved the sale. Metropoulos & Co owns iconic beer brand Pabst Blue Ribbon. Last year, Hostess filed for bankruptcy, owing more than 1.4 billion to its creditors.
The deal for the pastries is said to be $410 million. There is a Twinkie/PBR tallboy special in your bar’s future. Just wait and see.
Jessica Roberson is a college senior in Lincoln, Nebraska. She was spending an evening sitting on the patio drinking few PBRs when a 2 guys walk to up the group, demand beer, brandishing a knife. The knife wielding man takes the beer and runs away. Pabst got wind of the incident and personally replaced Jessica’s beer.