The Metropoulous Family that took over Pabst Blue Ribbon are also responsible for saving Hostess, the makers of Twinkies. There has been a long held misconception that Twinkies had a shelf like of basically centuries. In fact, they were really only recommend fresh for 26 days.
In a week when you are doing your PBR tallboy/Twinkie pairings, note that they will have double the shelf life – up to 45 days. While the ingredients are still a secret, I’m assuming there is some new preservative in the remake.
Looks like Heavy Seas will be the first brewery to fire at National Bohemian. The affectionately nicknamed Natty Boh hails from The Land of Pleasant Living, well at least it used to before they were bought by Pabst Brewing Company, and likes to boast being Baltimore’s ‘official’ beer since the 1960’s. Natty Boh has custom pounder cans featuring their one-eyed Mr. Boh in an Orioles uniform and proudly supports their former home city, but alas their beer is no longer brewed in Baltimore. Above we see a shirt from Heavy Seas, which shown by the shirt is actually brewed in Baltimore, taking a little jab at Mr. Boh. Could this be the beginning of a Baltimore beer battle? Will DuClaw join in the fun too? Will Mr. Boh ever find his other eye?
You will soon no longer have to spend your days without Twinkies, Ho-Hos and Ding-Dongs thanks Metropoulos & Co. A U.S. judge has just approved the sale. Metropoulos & Co owns iconic beer brand Pabst Blue Ribbon. Last year, Hostess filed for bankruptcy, owing more than 1.4 billion to its creditors.
The deal for the pastries is said to be $410 million. There is a Twinkie/PBR tallboy special in your bar’s future. Just wait and see.
Jessica Roberson is a college senior in Lincoln, Nebraska. She was spending an evening sitting on the patio drinking few PBRs when a 2 guys walk to up the group, demand beer, brandishing a knife. The knife wielding man takes the beer and runs away. Pabst got wind of the incident and personally replaced Jessica’s beer.
Pabst owner C. Dean Metropoulos mentioned at the Beer Industry Summit today that he is and will be looking for more beer acquisitions in the future. As the craft beer sector grows, the market is prime for such new purchases.
Metropoulous purchased Pabst in 2010 with his sons for $250 million dollars. While Mr. Metro didn’t so much as hint to what brands, he did say that ciders were a potential. It’s no secret that the cider category is on the move. SABMiller’s Tenth & Blake just acquired Crispin Ciders, Michelob plans Ultra Cider, and Sam Adams is in the process of launching a new Angry Orchards line.
What brand would you see selling to Pabst? [Bloomberg]
Ok this is a pretty awesome blast from the past. Patrick Swayze in a 1979 Pabst commercial. Time to boogie. (Thx Jeremy for this nugget of joy)