2019’s Hard Coffee release found Pabst fans initially confused by the product launch, quickly turning to love by the boozy caffeinated way to start the day. Shortly after, recipes for Hard Coffee cupcakes and mudslides surfaced.
Here on National Coffee Day, Pabst is expanding the hard coffee line with a non-dairy option. This release pours pitch black, and best served cold. Just like 2020.
Each can of Hard Cold Brew is 4.2% alcohol by volume, with just 30 milligrams of naturally occurring caffeine.
Now for the bad news. Only Wisconsin, Ohio, Pennsylvania, and Illinois will be able to kick up their morning with Hard Cold Brew at launch.
Style: Hard Coffee (Cold Brew)
Availability: 12oz Cans. WI, OH, PA, IL
Image via PBR
Pabst Brewing Company confused the hell out of pretty much everyone when they launched PBR Hard Coffee earlier this summer. It’s easy to do when an iconic lager-maker makes something besides… lager. The curveballs keep coming too, with a PBR Whiskey on the way, a boozier version of Pabst Blue Ribbon, and even a hard seltzer. Sometimes it’s hard to wrap your mind around it.
This summer only a handful of markets (like 4 states) got PBR Hard Coffee at the start of July. It was so successful, Pabst is taking the booze-for-breakfast drinking nationwide in 2020.
PBR Hard Coffee is a first for the company uses Arabica and Robusta coffee beans, milk and a touch of vanilla. The finished drink is 5% alcohol by volume. It literally tastes like a boozy yoo-hoo, and you really can’t smell the alcohol on your breath, in case you’re considering a new way to deal with the stresses of your 9-5. (Also, personal editor’s note. Boozy yoo-hoo is the most accurate description I can think of. Some keyboard jockey d-bag called it lazy journalism. That’s fine keyboard jockey d-bag but guess what. That description is pretty damn accurate. This is PBR Hard Coffee, not Shakespeare.)
So if you didn’t get any this summer, 2020 isn’t far away and Hard Coffee will go national. That is if being wired and tipsy is your thing.
PIC: Beer Street Journal