Pabst Brewing Company is stepping beyond their famed Blue Ribbon beer this year. There is currently a boozier version of PBR making it’s way to markets as you read this, a PBR Whiskey hitting shelves soon (aged just seconds in wood), and now – PBR Hard Coffee.
Pabst Blue Ribbon Hard Coffee is a first for the company. The brewery uses Arabica and Robusta coffee beans, milk and a touch of vanilla. The finished drink is 5% alcohol by volume.
“Pabst Blue Ribbon has always been a brand that pushes boundaries and celebrates those who experiment and try new things. Hard Coffee is an opportunity for us to pioneer a delicious and fun new drink, and give America something unique. We hope everyone loves it as much as we do.” – John Newhouse, PBR Brand Manager
Pabst Blue Ribbon Hard Coffee will be available in limited select markets starting July 1st.