Pabst Blue Ribbon’s coffee innovations continue this year. Building on the success of Hard Coffee, today the company announced PBR Hard Cold Brew.
2019’s Hard Coffee release found Pabst fans initially confused by the product launch, quickly turning to love by the boozy caffeinated way to start the day. Shortly after, recipes for Hard Coffee cupcakes and mudslides surfaced.
Here on National Coffee Day, Pabst is expanding the hard coffee line with a non-dairy option. This release pours pitch black, and best served cold. Just like 2020.
RELATED: PBR HARD COFFEE GOES NATIONAL IN 2020
Each can of Hard Cold Brew is 4.2% alcohol by volume, with just 30 milligrams of naturally occurring caffeine.
Now for the bad news. Only Wisconsin, Ohio, Pennsylvania, and Illinois will be able to kick up their morning with Hard Cold Brew at launch.
Style: Hard Coffee (Cold Brew)
Availability: 12oz Cans. WI, OH, PA, IL
Debut: 9/29/20
4.2% ABV
Image via PBR
