New Holland Brewing
New Holland Changes Mad Hatter Recipe
The New Holland Mad Hatter IPA recipe is being overhauled by the brewery. The brewery launched the offering in 1998, spawning a full line “Hatter” releases in the following years.
The reimagined version of New Holland Mad Hatter IPA features Michigan-grown Cascade and Citra hops alongside the Centennial hops that have been apart of the recipe since the beginning.
…An adjusted grain bill that increases the alcohol by volume (ABV) to approximately 7%. A freshly engineered hop gun and assertive dry hopping create bold and bright aromatics. Mad Hatter fans will spot the fresh Mad Hatter, as it also includes a creative update to its packaging with a new label and six pack.
The fresh version of New Holland Mad Hatter IPA will kick off with a release party at the Pub on 8th on Friday, April 24. All New Holland markets will receive the updated recipe shortly after.
Style: American IPA
Availability: 12oz Bottles, Draft. Year-round offering.
Release: 4/24/15
7% ABV
New Holland Plans Four Dragon’s Milk Releases in 2015
New Holland Brewing has four different Dragon’s Milk releases in 2015. Two of the offerings appeared for the first time in 2014.
- Dragon’s Milk Reserve with Toasted Chilies
- Dragon’s Milk Reserve with Raspberries
- Dragon’s Milk Reserve with Coffee & Chocolate
- Dragon’s Milk Reserve Triple Mashed Bourbon Barrel Stout
More info on each of the releases will become available closer to launch. Expect 22oz bottles.
New Holland Dragon’s Milk Raspberries Bottled
New Holland Brewing has bottled the newest variation of their barreled beer – Dragon’s Milk. The imperial stout is aged in house bourbon barrels has undergone some raspberry treatment to create Dragon’s Milk Reserve with Raspberries.
New Holland Dragon’s Milk Reserve with Raspberries ships this month.
Style: Imperial Stout (w/ Raspberries. Barrel Aged. Bourbon.)
Availability: 22oz Bombers. Limited release.
Arrival: Late December, 2014
10% ABV
Image via the brewery
New Holland Adds Ontario, Canada
New Holland Brewing (Holland, MI) has announced distribution to Ontario, Canada starting in October, 2014. The brewery says Canada is thirsty for American craft beer.
“We’re excited to launch in Ontario this month,” says VP of Brand & Lifestyle, Fred Bueltmann. “The Canadian craft movement is continually on the rise which makes it an exciting time to be a part of beer and spirits culture there. We are eager to get our brands in front of people who are passionate about the same lifestyle we are.”
Distribution kicks off with The Poet Oatmeal Stout, then the Hatter Series. The spirits side of New Holland will add Beer Barrel Bourbon by months end. Looking for Dragon’s Milk in Ontario? You’ll find it in November.
New Holland products will be distributed by The Craft Brand Company.
New Holland Brewing to Open New Brewpub, Microdistillery & Restaurant
New Holland Brewing (Holland, MI) is opening a new brewpub, micro distillery, and retaurant in Grand Rapid’s westside area in 2016.
The new space is located on the corner of Bridge Street and Broadway Avenue. The brewpub will be home to pub and distillery only offerings, as well as house New Holland’s sour beer program (aka “The House of Funk”).
“We have been waiting a long time for the perfect opportunity to come along in Grand Rapids and I’m so excited that an opportunity presented itself on Grand Rapids’ West Side. – New Holland President and Co-founder, Brett VanderKamp
The brewery has chosen Rockford Construction on the project, which should be completed in 2016. New Holland plans on hiring around 150 new employees prior to launch.
New Holland opened in 1997.
Below: The site of the future build. Above: artist’s rendering of the final build
New Holland Announces Four More Markets in August
New Holland Brewing is expanding their empire with the addition of more territories this month.
Beginning mid-August, Colorado, Nebraska, Kansas and Iowa will join New Holland’s 24 state territory for beer, and 17 state territory for spirits.
“We are inspired by our mission to contribute flavorful choices to the passionate and thirsty craft drinkers,” stated Fred Bueltmann, VP of Brand and Lifestyle. “We feel connected to these markets for so many reasons, and have heard the call of demand for our beers and spirits. It’s clear there is a strong and growing craft scene, with passionate and dedicated people moving it forward”
Those interested in distributor info, New Holland will be carried by the following entities:
CR Goodman in Colorado
Quality Brands of Omaha & Double Eagle in Lincoln, Nebraska
Worldwide Wine and Spirits in Kansas
Glazer’s of Iowa.
Check out this list of events if you area in the new areas HERE.
New Holland Launches in New England
New Holland Brewing Company (and Distillery) will be launching their lineup in New England beginning mid-June. Massachusetts, Connecticut and Rhode Island are the targeted launch states.
“We’re heading east to some fun launch events in Massachusetts, Connecticut and Rhode Island” says New Holland Vice President of Sales and Marketing, Fred Bueltmann. “We’re looking forward to getting out there, meeting people and bringing some great flavors from the Midwest to our craft brothers and sisters in New England.”
Distribution will be handled through L. Knife & Son companies. Since New Holland has a diverse lineup, go HERE to see which state is getting what.
If you go (initial launch events):
Wednesday, June 18th
Rhode Island Launch at Doherty’s East Avenue
342 East Avenue – Pawtucket, Rhode Island
7:30pm – 9:30pm
Join us for a meet and greet with New Holland crew, as we bring along some of our tasty brews like – Mad Hatter IPA and Dragon’s Milk Barrel-Aged Stout.
Thursday, June 19th
Boston Launch at Stoddard’s Fine Food & Ale
48 Temple Place – Boston, Massachusetts
6pm-9pm
Join us for a meet and greet with New Holland crew, as we bring along some of our great beer and spirits like – Mad Hatter IPA, Dragon’s Milk Barrel-Aged Stout and Beer Barrel Bourbon.
