I guess you aren’t the fastest man on Earth without an enemy or two. Just as the men’s 100 meter final was set to start, a spectator started taunting Bolt. He then threw a Heineken bottle at him. Needless to Continue Reading →
WHITE PLAINS, NY — Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood” red, starting smooth and ending with Continue Reading →
Heineken USA wills start rolling out Indio to select markets this month. Indio, a dark beer, has been brewed in Mexico since 1893 specifically brought in to complete with Victoria that continues to roll out new draft and bottle accounts stateside. Continue Reading →
Heineken has just acquired Belgian cider producer Stassen from its current management for an undisclosed amount.
Stassen is based in Aubel, Belgium. There are three important units to their operation – the cider making, an R&D unit (new product pilot plant), Continue Reading →
Skyfall is the newest James Bond movie coming this fall. When you think James Bond, you think well dressed, sauve, debonair, martinis (shaken, not stirred) etc. That is, until this little nugget was unveiled. Heineken inked a deal with the Continue Reading →
Skrillex tweeted a picture of a special Heineken bottle made just for him. Skrillex (how do you describe the guy?) is a music producer/dj. A music vid below.
So James Bond will be dropping his signature drink (the shaken, not stirred martini) for a Heineken. The $45 million dollar deal places Heineken in the hands of one of the most epic heroes of all time. The reception of Continue Reading →
