In a new world of buy-outs and acquisitions (especially this week), there is more news. Lagunitas is merging the rest of their holdings into Heineken.
The original deal, announced back in 2015, was for a 50% stake in California born Lagunitas. The Continue Reading →
Lagunitas Brewing Co. (Petaluma, CA) has announced a deal today with Heineken International. The deal allows Heineken, the world’s 3rd largest brewery, a 50% stake in the brewery.
The deal is cash generator for Lagunitas, who announced the addition of a Continue Reading →
For many, James Bond drinking a Heineken instead of his signature “shaken, not stirred” martini was a bittersweet. Heineken paid reportedly millions to have the secret agent drinking the Dutch beer in the new movie SkyFall. For those with a Continue Reading →
The new Bond flick SkyFall is in theaters, and the new Heineken bottles are on shelves. By the responses, so many people (even Bond himself) seem less than thrilled that 007 will drop the signature martini for this product placement.
Many have called it a travesty. This winter, James Bond will give up the shaken, not stirred one liner and reach for a Heineken. Heineken NV paid millions of dollars to get the secret agent to drink this Continue Reading →
WHITE PLAINS, NY – Heineken®, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALLâ„¢, which sees Daniel Craig bring his explosive portrayal of James Continue Reading →
White Plains, NY) — Heineken USA today announced the addition of Strongbow Cider to its portfolio beginning January 1, 2013. HEINEKEN N.V. is the global leader in cider with nearly 25% market share and products available in 20 markets. The Strongbow brand will further complement Continue Reading →
