Posted in Heineken NV

Heineken Buys Cider Maker Stassen

Heineken has just acquired Belgian cider producer Stassen from its current management for an undisclosed amount.

Stassen is based in Aubel, Belgium.  There are three important units to their operation – the cider making, an R&D unit (new product pilot plant), and a de-alcoholisation facility.    The move will bring Heineken branded ciders to Europe.

Recently, Heineken alluded to the purchase at the national expo in Atlanta, Georgia. The Dutch-based brewery not only highlighted its current brands, but R&D brands like the cider pictured above.  (We’re assuming the samples given were from Stassen.)  Each of the test brands come from products already in production somewhere in the world.

Heineken NV has recently introduced other ciders – like Strongbow Gold.