Anheuser-Busch
Budweiser Project Twelve Reboot: North Pacific Style Lager
Budweiser’s Project Twelve Series is going to be rebooted, with new experimental offerings from brewmasters across the country.. The series allows brewmasters at Budweiser’s numerous nationwide locations to experiment. North Pacific Sytle Lager is the brainchild of Scott Ungermann of the Fairfield, California plant. Subtitled Batch No. 94534 for the plants area code, the lager uses nearby grown north pacific hops. Look for an announcement about the new 12 pack coming soon.
A bold lager brewed with a unique blend of north pacific hops varieties.
Style: Lager
Availability: 12oz bottles
Arrival: TBA
?? ABV
Fairfield, California.
Budweiser’s Project Twelve, Round 2: Beechwood Bock
Another round of Budweiser’s Project Twelve Series is in the works. The series allows brewmasters at Budweiser’s numerous nationwide locations to experiment. That’s where Beechwood Bock comes into play. Batch No. 43229 aka the area code of Columbus, Ohio, is where brewer Jennifer Eckstein created this bock offering. All six releases will be combined into 12 packs, and released in select markets.
A deep amber lager brewed with chocolate and caramel malts and finished on beechwood chips.
Style: Bock
Availability: 12oz bottles
Arrival: TBA
?? ABV
Budweiser Gears Up For Project Twelve, Round 2
Prepare for another round of Budweiser’s “Project Twelve” Series. The mega brewery lets brewers at their various location across the United States run free and create as they see fit. Joining the pack is Vanilla Bourbon Cask. Taking a page from the craft brewers handbook, Budweiser will so bring you Vanilla Bourbon Cask. The flagship lager was aged on bourbon oak staves with vanilla beans,
Now this isn’t the first time Budweiser has created this brew. The first time was in the qualifying rounds of the O.G. Project Twelve release. It’s popularity (???) will bring it back to Project Twelve, round 2. See the original below.
Bud Truck Rolls Into Lake
A Budweiser truck rolled into Georgia’s Lake Lanier on Monday afternoon. No injuries reported, and no beer was spilled. Why the truck went into the water isn’t known.
Stella Artois Launches New “Cidre”
Stella Artois is launching Stella Artois Cidre into the U.S. market. It’s no secret that the cider market in the states is booming, and that’s why Stella is vying for a piece of the market.
Stella Artois Cidre is designed to be completely different from the sweeter U.S. ciders. Almost an alternative to white wine. This offering is drier, distinct offering. “Cider drinkers are now approaching cider with a sophistication similar to that of wine drinkers,” said Marc Stroobandt, a Belgian master sommelier. “To capture their interest, ciders certainly need to be refreshing and savory, but people also want something a little more complex and distinct, which Stella Artois Cidre offers.”
This dry cider is fermented at the Anheuser-Busch facility in Baldwinsville, New York. Look for it 12oz bottles, and 24 oz bottles in late May, 2013.
Style: Cider
Availability: 12oz bottles, 24 oz bottles
Arrival: 5/13/13
4.5% ABV
Budweiser Shows Off the Bowtie Can [VIDEO]
Budweiser has just taken the bowtie branding a bit further by making the whole can bow tie shaped. No flavor changes, recipe changes, or ABV changes. Just a little less beer and a unique can shape. Pat McGauley, the Director of Innovation calls this “the ability to take the [can] wall and bring it in 10 degrees is an amazing feat…”
Budweiser Introduces the Buddy Cup
Budweiser has introduced a cup that links you to Facebook. The cup literally links your beer and your Facebook profile. At the bar you grab a one of these new Buddy Cups. You can scan the QR code on the bottom of the cup linking your profile to your cup of lager.
Next, cheers a stranger and a led lights up. Strangers no more, you now have a new friend request waiting on Facebook. The more you do this all night while drinking, the more you get linked up with people. The system was designed for Budweiser Brazil, and hasn’t been used in the United States yet. We’re told the idea isn’t to immediately use the Buddy Cup at a bar, but at music festivals, concerts, and special events.
