Budweiser has introduced a cup that links you to Facebook. The cup literally links your beer and your Facebook profile. At the bar you grab a one of these new Buddy Cups. You can scan the QR code on the bottom of the cup linking your profile to your cup of lager.
Next, cheers a stranger and a led lights up. Strangers no more, you now have a new friend request waiting on Facebook. The more you do this all night while drinking, the more you get linked up with people. The system was designed for Budweiser Brazil, and hasn’t been used in the United States yet. We’re told the idea isn’t to immediately use the Buddy Cup at a bar, but at music festivals, concerts, and special events.