Topic Archives: Budweiser Project 12 Sampler Pack

Posted in Anheuser-Busch, Coming Soon

Budweiser Project Twelve Reboot: North Pacific Style Lager


Budweiser’s Project Twelve Series is going to be rebooted, with new experimental offerings from brewmasters across the country.. The series allows brewmasters at Budweiser’s numerous nationwide locations to experiment. North Pacific Sytle Lager is the brainchild of Scott Ungermann of the Fairfield, California plant. Subtitled Batch No. 94534 for the plants area code, the lager uses nearby grown north pacific hops. Look for an announcement about the new 12 pack coming soon.

A bold lager brewed with a unique blend of north pacific hops varieties.

Style: Lager
Availability: 12oz bottles
Arrival: TBA

?? ABV


Fairfield, California.

Posted in Anheuser-Busch, Coming Soon

Budweiser’s Project Twelve, Round 2: Beechwood Bock


Another round of Budweiser’s Project Twelve Series is in the works. The series allows brewmasters at Budweiser’s numerous nationwide locations to experiment. That’s where Beechwood Bock comes into play. Batch No. 43229 aka the area code of  Columbus, Ohio, is where brewer Jennifer Eckstein created this bock offering. All six releases will be combined into 12 packs, and released in select markets.

A deep amber lager brewed with chocolate and caramel malts and finished on beechwood chips.

Style: Bock
Availability: 12oz bottles
Arrival: TBA

?? ABV

Posted in Anheuser-Busch, Coming Soon, New Releases

Budweiser Debuts Black Crown This Month

Anheuser-Busch will unveil another higher alcohol beer during Super Bowl XLVII on Feb. 3.  The beer was initially a part of Project 12, a company-wide brewmaster challenge amongst the brewers. Drinkers in various cities around the United States were given a chance to sample and vote on the winner. Bryan Sullivan’s 0537 from brewmaster from Los Angeles, California emerged the winner.

Black Crown Golden Amber Lager will hit shelves across the United States on January 21st. Of course, you will see a new batch of television ads during the big game. Expect a social media push behind this campaign with #TASTEIS associated with the commercial push. Also, expect Black Crown in 22oz bottles, an interesting package choice.

Style: Lager
Availability: 22oz bottles, 12oz bottles, Draft
Arrival: 1/21/13

6% ABV

Posted in Anheuser-Busch, Coming Soon

Mystery Revealed: Anheuser-Busch Launching Project 12 Sampler

Well this solves the mystery of these Anheuser-Busch Brewmaster’s Small Batch Series beers. They will find their way into Project 12 Sampler Packs. Twelve Anheuser-Busch brewmasters at the 12 different locations across the United States created 12 unique lagers with Budweiser’s house yeast. The 12 beers were narrowed in house to 6.   Consumers will taste and help narrow the six down to three beers this summer.  You’ll see the remaining three in the Project 12 limited edition sampler pack this fall.

Here’s your six:

Budweiser Small Batch 91406 (Los Angeles):  A deep-amber lager with 6 percent ABV that uses four different types of hops. The beer is brewed by brewmaster Bryan Sullivan in Los Angeles and was developed in collaboration with Scott Ungermann in Fairfield and Dave Cohen in Houston.

Budweiser Small Batch 63118 (St. Louis):  A deep-gold 5 percent ABV American lager that uses the same types of hops (Hallertau and Tettnang) commonly used at the St. Louis brewery during  the 19th century.  The beer is brewed in St. Louis by brewmaster Jim Bicklein and was developed in collaboration with Katie Rippel from Fort Collins.

Budweiser Small Batch 43229 (Ohio): A light-amber lager using eight different types of hops with 6 percent ABV.  The beer is brewed in Columbus, Ohio, and was the brainchild of the brewery’s general manager, Kevin Lee and developed with assistant brewmasters Travis Burge and Tyler Hunter.

Budweiser Small Batch 23185 (Virginia): A light-amber all-malt bourbon cask lager aged on bourbon staves and vanilla beans and with an ABV of 5.5 percent. The beer is brewed by Daniel Westmoreland in Williamsburg and was developed in collaboration with Mike Anderson in Jacksonville and Dan Kahn in Cartersville.

Budweiser Small Batch 13027 (New York)
: A bright-golden lager brewed with six imported and domestic hops and with an ABV of 7 percent.  The beer is brewed in Baldwinsville, N.Y., by brewmaster Nick Mills in consult with general manager Steve McCormick.

Budweiser Small Batch 80524 (Colorado): A deep-gold, filtered wheat beer with 5.2 percent ABV using lemon peel, orange peel and coriander.  The beer is brewed by Katie Rippel in Fort Collins and was developed by Nick Mills in Baldwinsville,Otto Kuhn in Merrimack and Tiago Darocha in Newark.

The beers will be sampled at local Budweiser “Made In…” events, including Budweiser Made In America Music Festival in Philadelphia, Pennsylvania over Labor Day weekend. The mix packs will arrive around October 15th,2012 and be available until February 2013.