Announced recently is Sierra Nevada Brewing’s intention to start canning some of their beers. Looks like CraftCans has gotten the low down on what’s coming first with SN’s communications coordinator, Bill Manly. Pale Ale will be first – in 12oz/12pks, followed by Torpedo in 16oz/4pks.
Furthermore, most markets will enjoy the opportunity to have the can vs. bottle choice. Sierra mentioned the full marketing strategy isn’t in place. Small beer (Micro beer, craft beer) is falling in love with cans, and it’s big with Sierra Nevada, Oskar Blues, Bell’s & 21st Amendment leading the charge. As mentioned in the post, cans can go where bottles can’t. First cans roll off the line late 2011. <CraftCans>
Pic Credit: CraftCans.com
Kellerweis on the beach would be sweeet
“Sierra’s Cans”. Sounds like a new show at the Pink Pony.