Posted in Beer News, Don't Miss This, SweetWater Brewing

SweetWater 420 Fest 2024 pivots, now free

SweetWater 420 Fest 2024

SweetWater 420 Fest, held April 20th and 21st at Pullman Yards in Atlanta now offers free general admission tickets with a donation to Waterkeeper Fund

2024 marks SweetWater Brewing’s 420 Fest’s return to a larger format music festival. When initially announced, the headlining acts included Beck, Slightly Stoopid, and Black Pumas.

Today, the brewery has announced a major change to the music lineup and pricing structure. The previously mentioned musical talent will not appear this year, and general admission tickets are now free, with a $10 donation to their non-profit partner, Waterkeeper Alliance.

The reason for the sudden pivot is explained by the brewery this way:

“We’ve thought a lot about the direction of SweetWater 420 Fest and decided to add a hefty dose of eco-awareness and grassroots energy back into this amazing party, which will be the rager it’s always been,” said Ty Gilmore, President of U.S. Beers for Tilray Brands. “SweetWater 420 Fest started as a free Earth Day bash, and that inspired us to reimagine this year’s event with a single-stage format, a lineup that taps into the festival’s jam and groove roots, and a significant charitable component to help the environment. It’s a win-win for everyone: for a modest donation, our fans get to see some of our favorite bands in a uniquely intimate setting and collectively support the Waterkeeper Alliance’s crucial work to keep our rivers and oceans clean and healthy.”

Refunds will be issued to those who already purchased tickets. The festival will still go on as planned on April 21-22, with the amended musical lineup below.

Tickets can be acquired online through the festival site, or by clicking here.