Champion Brewing teams up with Chris Long, the Chris Long Foundation, and Waterboys.Org.
It’s so easy to take clean water for granted. Clean water is always ready to flow from your sink with minimal effort. Everyday you pass at least one if not multiple water fountains with an unlimited supply. Besides absolutely necessary for human survival, water makes up over 90% of that after work beer you’ve been thinking about since the alarm went off this morning.
For most of us in the U.S., clean water is everywhere you look. Unfortunately, not everyone in the world is that lucky.
More than 844 million people around the world don’t have basic clean water access. That’s more than twice the population of the United States. As tragic as this is, there is a way you can help some of those less fortunate, and it very seriously involves drinking beer.
This is the story of Champion Brewing’s Waterboys IPA. It began 6 years ago with 2x Super Bowl Champion Chris Long, climbing the tallest mountain in Africa.
Before his Lombardi Trophy wins with the New England Patriots and the Philadelphia Eagles, you found Long playing for the Saint Louis Rams. For Chris, the desire to help others meant doing something “out of the box,” but he didn’t honestly know what that entailed. Sometimes life just reveals that on its own.
In the winter 2013, Long convinced Rams teammate James Hall to climb Mount Kilimanjaro. During the climb and time in Tanzania, both were stuck by the beauty and resiliency of the country. While celebrating the climb in a his hotel bar, Long bumped into Joe Buck and Doug Pitt (Brad Pitt’s brother). Pitt was in town as a Goodwill Ambassador building a sustainable water well. Buck was there assisting Pitt. That evening they spoke about the country’s scarcity of clean drinking water.
After such an amazing experience, Long didn’t want to simply come home and have that experience there and do nothing for the country. A little internet research yielded World Serve International (WSI), an organization that has been building clean water wells in Africa for decades. WSI does all the ground work for locating clean water and digging the wells. Water is indispensable to living creatures and this country needed more access to it. Long found his calling off the field.
In May 2015 Chris launched the Chris Long Foundation to help raise money for the Waterboys.org Initiative, dedicated to raising money to dig those all-important water wells.
Instead of simply writing a check in support, Long opted to engage players around the league to raise both awareness and involvement. Leading up to the 2015 Foundation launch, the goal was to fund and dig 32 wells, each representing the 32 NFL teams. That goal was finally achieved in February 2018.
As of today, the Long Foundation with the support of numerous pro players, have funded 62 water wells, with a long term goal of building enough wells to serve 1 million people (roughly 133 wells).
Your ability to help is just a 6-pack or a pint away.
Long and his wife Megan O’Malley were married in Champion’s hometown in 2013. Nearby was Hunter Smith, founder of Champion Brewing in Charlottesville, Virginia and incidentally a New England Patriots fan. When Nicole Woodie with the Chris Long Foundation reached out to Hunter about a beer with Waterboys in mind, she had no idea Smith was had already been following Chris Long’s career and knew of the foundation. According to Hunter, a collaboration like this was a no brainer. “Brew a beer with Chris Long, putting the importance of clean water in focus, with part of the proceeds Waterboys.org. I couldn’t be more excited,” he said.
Chris Long is no stranger to beer. We’re told Sierra Nevada Torpedo is frequently found in his fridge and was the inspiration for Champion Waterboys IPA.
This American IPA sis build on Vienna and Munich malts, with hop-stars Summit, Mosaic, Huell Melon, Simcoe (plus some experimental varieties in the dry-hop). The goal was to create an IPA that was both tropical and juicy yet approachable. Think of it falling somewhere between a West Coast IPA and the new juicy, hazy beers.
Champion Brewing Waterboys IPA is hitting shelves and taps now for a limited time in 12-ounce cans and draft across the brewery’s entire distribution footprint.
Yeah, there are 8,000 breweries out there now, with many making some great beer choices. Champion Brewing and Chris Long combined a passion for hops and helping people in one place. All you have to do is pour.
Count your blessings and drink in good health.
Hops: Mosaic, Huell Melon, Summit, Simcoe
Malts: Vienna, Munich
Availability: 12oz Cans, Draft. Aug-Oct
Debut: August 2019
Short’s Brewing Company has partnered with Green Peak Innovations (GPI) to produce a line of cannabis edibles and infused beverages.
The announcement was made today at the Benzinga Cannabis Capital Conference. GPI will be creating marijuana infused products that mimic Short’s beers, including gummies that taste like Soft Parade, and vape pens that taste like Huma Lupa Licious.
Additionally, the two companies plan on developing a line of marijuana infused sparkling waters, cold brew coffees, teas, and “mocktails”.
THC and cannabis products have been part of our innovation development discussions for years. Short’s Brewing Company. We’re S”toked” to be working with the team at Green Peak so we can bring some of our next level products and concepts to the market. – Joe Short, Short’s Brewing President
Current state laws prohibit adding THC to alcoholic beverages. When and if the laws change, Short’s plans on expanding into marijuana and CBD infused beers. Additionally, breweries are prohibited from selling THC products on premise.
The first release of the GPI/Shorts products are expected by the end of 2019.
Chicago’s Goose Island teased this on social media yesterday, and now we have confirmation. Goose Island Double Barrel Bourbon County will be among the variants this year.
This Double Barrel edition is aged in 11-year Elijah Craig bourbon barrels, then another year in 12-year Elijah Craig barrels. According to the brewery, the layering of the vintages along with an extended aging time really brings out something special with the imperial stout.
Goose Island Double Barrel Bourbon Country Brand Stout will be an extremely limited release on November 29th, 2019, aka “Black Friday”.
Image: Goose Island
Pabst Blue Ribbon Stronger Seltzer debuts this month, hot on the heels of the Pabst Hard Coffee in July.
Hard seltzer is eating the alcoholic beverage industry alive. Boston Beer/Sam Adams owned Truly, as well as White Claw Seltzer is dominating the market. Pabst Blue Ribbon, known for over a century for their lager, is expanding their own portfolio in 2019. First, it was a high alcohol by volume Pabst, known as Pabst Extra. In a weirder portfolio expansion, it was Hard Coffee debuting in July.
Now, Pabst Blue Ribbon Stronger Seltzer debuts in a handful of test markets this month.
Stronger Seltzer is an appropriate name for this seltzer, which touts a bold 8% ABV. Consider it an “imperial hard seltzer”. Only one flavor is available at product launch – Lime, sweetened with sugar alternative Stevia, and containing on one gram of sugar.
“Stronger Seltzer is a fun and innovative new drink that delivers big on taste, and gives our customers something different to enjoy.” – John Newhouse, PBR Brand Manager
Anheuser-Busch InBev has acquired another craft brewery, this time with Platform Beer Co. in Ohio.
In a press release issued today, AB announced the sale of Platform, a fast-growing brewery that operates four locations in the state – a tasting room in Cleveland, a 60-barrel production facility in Cleveland, and tasting rooms in both Columbus and Cincinnati.
Additionally, a sour facility is planned for Cleveland and a new 10 barrel brewhouse in Pittsburgh.
To date, Anheuser-Busch has purchased 10 Barrel Brewing Co., Golden Road Brewing, Blue Point Brewing Company, Veza Sur Brewing Co., Breckenridge Brewery, Devils Backbone Brewing Company, Elysian Brewing, Four Peaks Brewing, Goose Island, Karbach Brewing Co., Virtue Cider, and Wicked Weed Brewing in Asheville, North Carolina.
The terms of the deal were not disclosed.
Richard Branson, creator of the adults only Virgin Voyages cruise line, has partnered with Miami’s Wynwood Brewing on a new craft beer. The yet-to-be-named English pale ale will be sold exclusively on the Scarlet Lady.
Wynwood used American hops and malts, and an English ale yeast (echoing back to Virgin’s British roots).
Featuring a malty body like a traditional EPA, but slightly more bitter and hoppy, with hints of grapes and fruit on the nose with toffee and caramel in the background, the new brew is a drinker’s beer with the approachability in its taste for the novice. The ale is finished with a little touch of roasted malt that gives it its signature red tint.
The Draught Haus on Deck 7 will be one of the first bars on the Scarlet Lady to serve the pale ale. The bar features 8 taps, bottled craft beers and growler service.
Virgin Voyages is asking for beer fans help in naming the new pale ale. Followers can suggest beer names by commenting on the Instagram post (@VirginVoyages) featuring the beer.
Founders Underground Mountain Brown will be the 4th release in the brewery’s Barrel-Aged Series this August.
Brewery fans know this beer under a different name, Barrel-Aged Sumatra Mountain Brown. Founder takes an imperial brown ale, adds Sumatra coffee, and ages it in bourbon barrels in their caves for nearly a year. This release follows new margarita-inspired Mas Agave, presumably on shelves now.
A team of malts complements the bold Sumatra coffee perfectly, while time spent immersed in oak creates layers of depth and complexity. A celebration of the barrel, the bean and everything in between.
Founders Underground Mountain Brown will be available in 12- ounce and 750-milliliter bottles, as well as draft, starting in mid-August.
11.9% ABV, 30 IBUs