Posted in Headlines

Multiple dead after shooting at Molson Coors in Milwaukee

Molson Coors Shooting Headline 1

Six people including the suspect are dead after a shooting spree at Molson Coors this afternoon.

Gathering information from various sources, police responded to the Molson Coors campus at 4115 W. State St. a little after 2 pm. Roads and nearby businesses and schools were locked down after the active shooter report.

Employees were notified by email that an active shooter was in or near the second-floor stairwell of Building 4. According to police, nearly 1000 people were working at the facility at the time of the incident.

According to an inter-office memo from the CEO Gavin Hattersley, the shooter who is now deceased was an active brewery employee.

The scene was finally declared safe at 4:47 pm CST by the Milwaukee Police.

Update 6:30 pm CDT: Per Milwaukee Police Chief Alfonso Morales, there is no other threat at this time. At 2:08, police responded to a shooting at Molson Coors Brewery. Officers found a 51-year-old brewery employee deceased from a self-inflicted gunshot wound. 5 additional employees have been found deceased on scene. No other injuries have been reported.

Update 2/27, 3pm: The shooter has been identified as Anthony Ferrill.

According to a source with Molson, leadership is flying back to Milwaukee from Houston, where a conference was being held.

Developing Story. We are in contact with employees at Molson Coors and will have updates. 

Posted in Bell's Brewing, Headlines, New Releases

Bell’s Light Hearted Ale is a huge success for the “light” IPA category

Bell's Light Hearted Ale Cans

Bell’s Brewery’s Two Hearted Ale is known epically as one of the best (if not the best) India pale ale in America. Double Two Hearted Ale, which is is basically Two Hearted turned into the hoppy Incredible Hulk, was bottled last year and brewery fans couldn’t’ get enough. Then it was revealed that the “Hearted Ale” series had a lesser-known, lovable lighter side – Light Hearted Ale.

The 110 calorie, 8.7 carb, 3.7% alcohol by volume “light” ale has been a Bell’s General Store exclusive release, showing up on social media as early as last summer.

Gearing up for a wide-scale release, Bell’s has overhauled Light Hearted’s artwork. This lighter approach to one of America’s most popular India pale ales utilizes two hops – Centennial and Galaxy.

A light IPA Success

As 2020 gets underway, this beer joins the ranks of a growing segment of lighter, lower calorie, lower alcohol by volume creations by craft brewers. The category is growing every month, but much like any India pale ale, the light IPAs are not created equal. Without naming names, some of the releases are either too thin, low flavor, or even worse – tastes like hoppy water. You might be saving the calories but you’ve also thrown flavor out the window. Bell’s solved the calorie over flavor equation, and they did it beautifully.

Light Hearted Ale is born of the same creative expertise that pushed Two Hearted Ale to elite status in American brewing. Centennial and Galaxy hops walk hand in hand through each sip, bolstered by an actual malt backbone (a term brewers hate) that his been missing in a string lactose and adjunct heavy IPAs hitting shelves coast to coast. Those looking to make a more health-conscious beer choice, look no further.

Bell’s Light Hearted Ale will be available year-round in 12-ounce cans and draft starting in late-January

Style: IPA (Session Beer)
Hops: Centennial, Galaxy
Availability: Early 2020

3.7% ABV

Image: Beer Street Journal

Posted in Atwater Brewery, Headlines

Molson Coors acquires Detroit’s Atwater Brewery

Atwater Brewery Acquistion

Tenth & Blake Beer Company, a division of Molson Coors (previously Miller Coors) has acquired Detroit-based Atwater Brewery.

Atwater Block Brewery was founded in 1997 in Detroit’s Rivertown District. in 2005, Mark Rieth purchased the brewery outright.

Since the brewery’s inception, Atwater now operates three taphouse locations in Detroit, Grosse Pointe Park, and Grand Rapids.

Today, the brewery announced they have signed an agreement with Tenth & Blake to join their growing portfolio which includes Saint Archer, Terrapin Beer Company, Hop Valley Brewing, Revolver Brewing, and AC Golden.

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future. For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.'” – Mark Rieth, Atwater Brewery owner

Tenth & Blake’s last acquisition was in 2016 with Revolver.

Atwater produced just over 20,000 barrels of beer (620,000 gallons) in 2019. Recently, the brewery increased its production of hard seltzers. Atwater currently distributes to 12 states.

Posted in Headlines, SweetWater Brewing

SweetWater Brewing applies for distilling license, weed terpene hard seltzer coming

SweetWater Hydroponics Hard Seltzer

SweetWater Brewing Company, Georgia’s largest craft brewery made changes over the past few years. After the laws in Georgia changed to allow for the direct sale of beer to customers, the brewery ripped out their current taproom and added an in-house restaurant.

Additionally, SweetWater all-stars 420 Extra Pale Ale and IPA were joined by massively successful “420 Strain” series of beers filled with marijuana flavored organic terpenes. The 420 Strain “G13” IPA jumped to SweetWater’s second best-selling beer in their year-round lineup.

2020 at SweetWater is already revealing even more additions to the brewery operations, most notably a distillery. According to the Atlanta Business Chronicle, SweetWater has acquired a distillery license with the state of Georgia. Currently, the brewery is located across the street from another distillery, American Spirit Whiskey on Ottley Drive.

At least two other breweries in Georgia hold distilling licenses, including Dry County Brewing in Kennesaw, and Wild Leap Brewing in LaGrange.

Also this month, SweetWater will be debuting fruited, terpene heavy hard seltzers. The marijuana-themed series of releases inspired by legacy weed strains have been extremely successful for the brewery, and with massive growth in the hard seltzer category, the brewery is marrying the two into one new product line.

Test batches of “Hydroponics” Terpene Infused Hard & Heady Seltzer have been available on tap in the brewery’s taproom over the past few weeks. Flavors include Black Cherry, Forbidden Fruit, and Lime Haze. The seltzers are 5% alcohol by volume – no confirmation of the calorie content. Category leaders White Claw and Truly are around 100 calories per serving.

SweetWater Hydroponics Hard Seltzer will be available in both cans and draft by the end of January.

Artwork subject to change.

Posted in Headlines

Pabst IPA? Pabst launches new “premium craft beer brand” Captain Pabst

PBR Captain Pabst Seabird IPA

Pabst Brewing Company unveiled a beer brand today – Captain Pabst. The flagship offering in the new brand? Seabird IPA.

The name Pabst is synonymous with a wallet-friendly lager simply known as “PBR.” 2019 was a year of innovation for Pabst Brewing, as they launched a stronger version of PBR, PBR Hard Coffee, PBR Whiskey, as well as PBR Hard Seltzer. Today, Pabst debuts Captain Pabst, a “premium craft beer brand.”

Seabird IPA is the first release in this new Pabst high-end business model, brewed with Magnum, Citra, Cascade and Mosaic hops. 16-ounce cans of Seabird are now shipping in Wisconsin and Greater Chicago area.

“We thought creating something new, based on someone who played such an integral part in pioneering brewing in this country, was a really romantic and deserving story that consumers would be interested in hearing,” says Matt Bruhn, Pabst General Manager.

Alongside the brand launch, Pabst is transforming its Milwaukee taproom, which will now be known as Captain Pabst Pilot House going forward. The grand opening for the overhauled space is slated for March 28, 2020.

It is important to note that Captain Pabst entirely new beer family brand from Pabst Brewing Company, a separate brand from Pabst Blue Ribbon, all owned by Eugene Kashper and TSG Consumer Partners.


Posted in Boulder Beer Company, Headlines

Boulder Beer to close brewpub this month, going entirely contract going forward

Boulder Beer Pub Sale

Colorado’s Boulder Beer Company has had a bumpy few months. In October, the brewery announced it would be pulling back national distribution, and downsizing operations after 30 years. The Boulder Pub would remain in business.

Then in December, Boulder changed course, announcing a partnership with Denver’s Sleeping Giant Brewing Company which would allow their beer to stay in national distribution without interruption.

Here in 2020, Boulder Beer has a new announcement – they will be closing the brewpub and attached in-house production facility permanently, ending 40 years of Boulder Beer operations.

In a letter published today from brewery owner Gina Day, an opportunity to sell the 19,000 square foot facility has presented itself, which will ultimately close the Pub at Boulder Beer for good.

After closing the manufacturing side of our business and then creating a relationship with Sleeping Giant, we feel it is now in our best interest to pursue this opportunity to sell the building. The 19,000 square foot production facility has proven to be too large for our brewpub to operate within.

Thanks to the production partnership with Sleeping Giant, the Boulder Beer lineup will still be available in package and draft in Boulder and beyond.

From cutting national distribution to focus solely on the Pub to maintaining national distribution and the pub, and finally, selling the pub completely, it’s been a rollercoaster for Boulder Beer the past four months. In closing, Day mentions that the opening of a new pub location in the future isn’t off the table. Time will tell.

The last day of operations for the Pub at Boulder Beer will be Saturday, January 18th.


Posted in Headlines, Russian River Brewing

Pliny the Younger will finally be bottled in 2020

Russian River Pliny the Younger Bottles

One of the most sought after India pale ales on planet Earth – Pliny the Younger, will finally be bottled for the first time in 2020.

California’s Russian River Brewing has achieved platinum status in the craft brewing industry, in both the sour/wild ale category and the India pale ale category. Most notably, three epic IPAs – Blind Pig, Pliny the Elder, and once a year – Pliny the Younger. Each unique and forever memorable in their own right – each making a pretty massive impression on the beer world. None garner so much fanfare and fervor like Pliny the Younger

Once a year, lines form in late winter, for the once-a-year taste of the “Younger,” which finds those in attendance wondering if Russian River Brewing ever bottle this- the most elusive IPA in the industry, will ever be bottled.

We have our answer.

Russian River Pliny the Younger will be available in bottles on February 7th, 2020.

On the 16th release of this triple IPA, always tapped and celebrated on first Friday in February… Younger will be available in bottles. Even Russian River let their faithful to believe they probably would never see this day.

Thanks to the added capacity, space, and production ability with Russian River’s Windsor, California location they opened in the past year, Pliny the Younger in bottles is officially a reality. Younger will be available at both brewpubs on February 7th-20th, 2020. Guests will be able to buy 2 bottles at either brewpub, tracked by a fourth tab on the wristband they receive upon entering.

There will be no distribution of Younger bottles. Draft distribution starts the second week of February 2020.