Molsen Coors announced a massive company restructuring today, which will essentially end the MillerCoors brand. The U.S. based business will be combined with their Latin America and Canadian entities.
MillerCoors as you’ve come to know it is no more. Somewhere between 400 and 500 salaried jobs will be cut.
Molsen Coors CEO Gavin Hattersley said in an announcement on Wednesday a massive restructuring plan. Molson Coors Brewing Co. will now be known as Molson Coors Beverage Co., as the brewer expands beyond beer into more beverages.
The MillerCoors office in Denver, Colorado, making Chicago the North American headquarters. The rest of the support functions, including finance, information technology, procurement, supply chain, legal and human resources, will be consolidated in Milwaukee.
Light beer decline? In 2018, sales of Miller Lite dropped 1.3% and Coors Light declined 3.9%. Some reports put the blame on the rise of craft brewing, while mainstream media is has started to blame big beer decline on Millenials.
Financial reinvestment. Molson Coors states that the savings from the company restructuring will be funneled into investments behind its brands, expansions into the beyond beer space, and digital capabilities, although the company didn’t state what those are.
Pete Coors will retire as the company’s chief customer relations officer at the end of the year, assuming the role of vice-chairman of the Molson Coors board and company ambassador.
According to MillerCoors “Behind the Beer” company blog, CEO Hattersley closed the announcement by saying “We cannot and will not wait. We will move faster and free up resources. We will invest in our brands and in our capabilities. We will regain the glory of our past, and we will create a brighter future for the Molson Coors Beverage Company.
Scottish whisky legend Macallan has regained the world record for the most expensive bottle of whisky sold at auction. This week, Maccallan 1926 Fine & Rare fetched $1.9 million dollars at Sotheby’s in London.
This is the fifth time a bottle of Macallan 1926 has sold for more than $1 million dollars. This particular whisky is part of the distillery’s Fine & Rare Series, laid down in 1926 and bottled in 1986. This 1926 bottle was a piece of a large whisky asset owned by a single anonymous American collector. The collection features 178 bottles from Macallan’s Fine & Rare series, multiple miniature bottle collections, plus bottles from Glenfiddich and Glenlivet.
According to Sotheby’s, the Macallan 1926 was valued in the neighborhood of a half a million dollars. This is an interesting estimate considering the last bottle to go to auction sold for $1.5 million in London nearly a year ago.
The American collector’s entire lot sold off in pieces totaling more than $10 million dollars- nearly double Sotheby’s sale estimate.
It’s pretty crazy to think what has happened since these casks were laid down in 1926 – World War II, The Cold War, humans went to space, America landed on the moon, the first FIFA World Cup, the transistor was invented, video games were invented, the DNA structure was determined…the list is pretty long.
As of this week, the Macallan 1926 Fine & Rare is the most expensive bottle of whisky ever auctioned. That’s roughly $76,000 dollars an ounce.
Tip not included.
Since 1996, Victory Brewing Company has called Philly-adjacent Downington, Pennsylvania home. Since then, the brewery has expanded to Parkesburg and Kennett Square. Coming in late-2020, Victory will finally have an address in downtown Philadelphia.
A 14,000 square foot state-of-the-art brewery and taproom is being constructed in Center City Philadelphia’s Logan Square area. The location will house a production brewery with a Prospero Brewing System, a scratch kitchen, three separate bars, street-level outdoor seating as well as a rooftop patio.
“We’ve been patiently looking for the perfect downtown Philadelphia location for years. This property, and its iconic address, 1776 Benjamin Franklin Parkway, presents the perfect venue for us to expose both Philly residents and visitors to innovative, quality craft beer while expanding the audience for the entire craft beer industry.” – Victory co-founder Bill Covaleski
Architecture firm Gerner Kronick + Valcarcel has been tapped for the build.
Victory Brewing Company expects the new location on Benjamin Franklin Parkway to be completed by the end of 2020. The cost of the new build was not disclosed.
Below is the Google Maps Street View of the site of Victory’s Philadelphia build. (As of September 2018.)
Boulder Beer Company is pulling back national distribution, and downsizing operations.
For nearly 30 years, Boulder Beer has been brewing beer in their home in Boulder, Colorado. Citing an “explosive number of brewery openings” and “crowded shelves,” Boulder will focus solely on providing their brewpub at Wilderness Place with beer.
Brewery owner Gina Day made a statement about the move on Boulder’s Facebook page:
Times have changed and change is hard, but I’m ready to put the ‘fun’ back in beer. Our friends will still be able to enjoy our beers in the brewpub, and by brewing in small batches, have a wider variety of options on the ever-rotating specialty taps. We’re celebrating our milestone 40th Anniversary this year and look forward to furthering our legacy in Boulder and the industry.
The brewery further states the brewery fans will be able to try Boulder’s beers in small batches at the brewpub that is open seven days a week, with even more styles and creations in the future.
Boulder Beer currently produces 16,000 barrels (496,000 gallons) of beer annually and distributes to 34 states. Unfortunately, up to 21 employees will be eliminated as a result of the downsize.
The brewery declined to further comment.
Arrogant Bastard Jägermeister Ale is headed out to select markets now, a Germany brewed special release for the U.S.
A staple in nearly every bar in America – Jägermeister. The herbal liquor is made with 56 different herbs and takes more than a year to produce. Jäger’s headquarters is in Wolfenbuttel, Germany, nearby Stone’s Berlin brewery that they sold this year. The last collaboration from Stone Berlin is debuting this month- Arrogant Bastard Jagermeister Ale.
The base beer is Arrogant Bastard Ale, an American strong ale that is the flagship beer of Stone’s Arrogant Consortia, the cocky brewing subset of Stone Brewing. According to Lizzie Younkin, public relations manager for the brewery, the beer was brewed after the sale by Stone’s brewers that were hired by Brewdog as they took over the Bern facility. A few senior brewers from Stone’s Escondido brewery also traveled to Berlin to oversee the final pieces of this collaboration.
Jagermeister Arrogant Bastard Ale is brewed with similar spices as the digestif counterpart according to Stone. While the brewery hasn’t disclosed which spices, some of the most notable in Jager are anise, poppy seeds, citrus peels, juniper berries, licorice, and ginseng.
Neither beverage has now, or ever contained deer blood. Sorry internet theorists.
Jagermeister Arrogant Bastard Ale is headed to select markets across the U.S. in October, including California, Colorado, D.C., Iowa, Kentucky, Maryland, Michigan, Minnesota, Mississippi, Nevada, Oregon, South Carolina, South Dakota, Tennesee, and Washington.
Style: American Strong Ale (w/ Various spices.)
Availability: 750ml Bottles, Corked & Caged. Limited Release.
Debut: October 2019
Two famous Pennsylvania companies – Yuengling and Hershey’s Chocolate, have announced a first of its kind beer collaboration. Yuengling Hershey’s Chocolate Porter is headed to select markets this month.
The base beer is Yuengling’s nearly 200-year-old Porter recipe, plus “the world-famous taste of Hershey’s chocolate.”
The limited-edition beer uses Yuengling’s unparalleled brewing experience to artfully blend Hershey’s chocolate with caramel and dark roasted malts for a smooth, rich and delightfully chocolaty finish.
Unfortunately we have little knowledge of which chocolates from Hershey’s were used and how. Emails to the brewery/PR agency have not been returned.
Yuengling Hershey’s Chocolate Porter is a draft only offering while supplies last starting in mid-October. Only select markets will receive the new chocolate offering, including Pennsylvania, Ohio, Massachusetts, West Virginia, New York, Virginia, Maryland, Connecticut, New Jersey, Rhode Island, Washington D.C., Delaware, Indiana, and Kentucky.
Pabst Brewing Company confused the hell out of pretty much everyone when they launched PBR Hard Coffee earlier this summer. It’s easy to do when an iconic lager-maker makes something besides… lager. The curveballs keep coming too, with a PBR Whiskey on the way, a boozier version of Pabst Blue Ribbon, and even a hard seltzer. Sometimes it’s hard to wrap your mind around it.
This summer only a handful of markets (like 4 states) got PBR Hard Coffee at the start of July. It was so successful, Pabst is taking the booze-for-breakfast drinking nationwide in 2020.
PBR Hard Coffee is a first for the company uses Arabica and Robusta coffee beans, milk and a touch of vanilla. The finished drink is 5% alcohol by volume. It literally tastes like a boozy yoo-hoo, and you really can’t smell the alcohol on your breath, in case you’re considering a new way to deal with the stresses of your 9-5. (Also, personal editor’s note. Boozy yoo-hoo is the most accurate description I can think of. Some keyboard jockey d-bag called it lazy journalism. That’s fine keyboard jockey d-bag but guess what. That description is pretty damn accurate. This is PBR Hard Coffee, not Shakespeare.)
So if you didn’t get any this summer, 2020 isn’t far away and Hard Coffee will go national. That is if being wired and tipsy is your thing.
PIC: Beer Street Journal