Point Blood Orange Amber
Stevens Point Brewing’s 2012 Black Ale video looks like it came straight out of Hollywood. Somewhere between Batman and Gladiator meets Occupy Wall Street.What if it’s really the end?
Nine new fermentation tanks, two new bright beer tanks, a new 7,000-gallon hot water tank and a centrifuge for filtering finished beer. The brewmasters will be able to brew 6 days a week instead of 5.
Total Expansion: 120,000 barrels
(or 3,720,00o gallons of beer.) That’s a 20% increase.
$2.6 millon dollars has been investing in Stevens Point since 2009.
“Last year we added 6,600 square feet of warehouse space, five aging tanks and three fermentation tanks to bring our brewing capacity up to 100,000 barrels per year,” Martino said. “In 2010, we built a 2,700-square-foot addition to expand our keg cooler room and add four aging tanks. “We have our loyal customers to thank for our continued success, and as our sales continue to grow, we’ll continue to expand our capacity to keep up with the demand,” Martino added. “We’ve still got plenty of room to grow and we fully intend to do so.”
The first piece of equipment will be installed by the end of February. [PressRelease]
ANNUAL POINT BOCK RUN EXTENDS A HELPING HAND
Proceeds from registration and auction to benefit local man with medical expenses
STEVENS POINT, Wis. (February 1, 2012) – The annual Point Bock Run, a five-mile run held at the Stevens Point Brewery, will donate proceeds from additional race entries beginning on Friday, February 10, 2012 and auctioned on February 17, 2012 to the Casey R. Davis Benefit Fund to assist Casey and his family with medical bills and expenses. The Point Bock Run is scheduled for Saturday, March 3, 2012 and begins at 12:00 noon.
Casey Davis, a Stevens Point resident since 1998 and a graduate of the College of Natural Resources at UWSP in 2002, was seriously injured in a tragic work accident on September 20, 2011.
|Casey Davis running in the Point Bock Run|
“Registration for the 2012 Point Bock Run quickly reached capacity of 2000 runners in less than five days,” said Bill DeVita, President, Point Bock Run Inc. “We decided to re-open registration and add 100 race entries, all-the-while assisting Casey and his rehabilitation efforts,” explains DeVita. “Casey has run the Point Bock Run the last four years, and plans to participate this year.”
On September 20, 2011 Casey Davis was seriously injured at work when a tree fell on him leaving him paralyzed from the waist down. He and his wife, Carolyn, returned to Stevens Point in late December after an intense three-month rehabilitation program at Craig Hospital in Denver, CO. The Casey R. Davis Benefit Fund has been established to assist Casey and his family with on-going medical bills and expenses. Visithttp://www.caringbridge.org/
Registration for the 2012 Point Bock Run will re-open at 5:00 P.M. on Friday, February 10th online at www.pointbockrun.com. Ninety (90) entries will be available for $40. These entries will be purchased on a first-come first-served basis. Ten (10) entries will be auctioned off via EBAY beginning on Friday, February 17th. Check www.pointbockrun.com for details.
|2,000 runners gather in front of the Point Brewery in 2011.|
The original Point Bock Run was held on January 31, 1982, when 212 runners participated in 5K and 10K events. The run coincided with the release of seasonal Point Bock Beer. The course changed several times but in the early years, consisted of two distances, both starting at Ben Franklin Junior High School an
d ending either at Goerke Park or the Stevens Point Brewery. The run was discontinued in the early 1990’s.
For several years a group of local runners talked about the possibility of establishing a new race in Stevens Point. The current race directors approached the brewery in the fall of 2002 to explore the possibility of bringing back the Bock.” The Stevens Point Brewery, under new ownership, enthusiastically supported the idea and on March 1, 2003, the Point Bock Run was born again!
In September 2009 the Point Bock Run incorporated and in the Spring of 2010 was approved as a 501(c)3 organization with the IRS.
The race directors established a goal of promoting an affordable, well-managed race. Having run many races over the years, the race directors adopted the philosophy of a run for runners, managed by runners.” Learning from their racing experiences, they understood what separated the good runs from the so-so runs. Profit generation was not and is not an objective of the Point Bock Run. Any profits, however, are returned to the sport of running under the race’s mission of Supporting and promoting running and healthy lifestyles in Central Wisconsin.” The Point Bock Run is further evidence of Stevens Point’s and Portage County’s reputation for being a running community. Many state and national champions have run for UW-Stevens Point, Stevens Point Area Senior High, and other local high schools. Stevens Point is proud of its Green Circle Trail, which features over 27 miles of running trails circling the city.
Gabe’s brewing talents have been put to good use as the Stevens Point Brewery continues to grow. Point Oktoberfest, for example, has proved so popular that production was increased by 70 percent this year. A new 12-pack can package for the fall seasonal was also introduced. To meet the ever-increasing demand for Point Oktoberfest and its other year-round and seasonal craft beers, the brewery expanded its production capacity by 25 percent to 100,000 barrels, adding more warehouse space, new aging tanks and new fermenting tanks.
Full Press Release:
STEVENS POINT, Wis. (December 6, 2011) – A new brewmaster is on the job at the Stevens Point Brewery, which expanded its production capacity earlier this year to keep pace with continued double-digit sales growth.
Gabe Hopkins, a native Oklahoman who is a veteran of regional breweries in Wisconsin and Pennsylvania, joins long-time Brewmaster John Zappa to brew Stevens Point Brewery’s portfolio of handcrafted specialty beers.
“We expanded our production capacity to keep up with increasing demand and it was only a matter of time before we needed to bring in some brewing reinforcements,” said Joe Martino, Stevens Point Brewery Operating Partner. “We are thrilled to add someone like Gabe, with his experience, talents and creativity, to our brewing team. Point beer lovers everywhere will reap the benefits.”
Originally from Stillwater, Okla., Gabe earned a degree in biochemistry from Northwestern Oklahoma State University. During his brewing career he has brewed everything from American-style “macro-beer” lagers to high-end craft ales and lagers.
“My brewing philosophy is very simple and straight-forward: I want to brew the best, most drinkable craft beers possible and continue to grow Point’s brands,” Gabe said. “Brewing high-quality, drinkable craft beers are what the Point Brewery does best and I am excited to become part of the team. Satisfying Point’s loyal customers and recruiting new craft drinkers from the world of macro-beers is what it’s all about.”
What is Gabe’s favorite Point beer? “I enjoy them all, but I would have to say Cascade Pale Ale is my favorite,” he said. “It is a hoppy, very well-balanced beer with an excellent clean finish. It is delicious.”
Gabe’s brewing talents have been put to good use as the Stevens Point Brewery continues to grow. Point Oktoberfest, for example, has proved so popular that production was increased by 70 percent this year. A new 12-pack can package for the fall seasonal was also introduced. To meet the ever-increasing demand for Point Oktoberfest and its other year-round and seasonal craft beers, the brewery expanded its production capacity by 25 percent to 100,000 barrels, adding more warehouse space, new aging tanks and new fermenting tanks
Stevens Point Brewery, founded in 1857, uses only the highest-grade barley malts, specialty malts, grains and the choicest hops to brew their handcrafted beers, including flagship Point Special Lager, which won the gold medal in the American Premium Lager category at the 2003 Great American Beer Festival.
Seasonal specialty brands include Point St. Benedict’s Winter Ale, a dark, abbey-style ale available from November through February; Point Nude Beach Summer Wheat, an award-winning unfiltered wheat ale; and Point Oktoberfest, a Bavarian-style MÃ¤rzen beer for the fall.
Point’s year-round specialty beers include Point 2012 Black Ale, a robust dark ale; Point Horizon Wheat, an unfiltered wheat ale; Point Belgian White, a Belgian-style wheat ale; Point Burly Brown American Brown Ale; Point Cascade Pale Ale, a hoppy American-style pale ale; and Point Amber Classic, an American-style amber lager. The brewery’s craft beers also include the Whole Hog Limited Edition Brewmaster’s Series of “big beers,” including year-round Whole Hog Six-Hop India Pale Ale, and seasonal Whole Hog Raspberry Saison, Whole Hog Russian Imperial Stout, Whole Hog Barley Wine Ale and Whole Hog Pumpkin Ale.
Stevens Point Brewery also brews the James Page specialty beers, including Iron Range Amber Lager, Burly Brown Ale, and Voyageur Extra Pale Ale.
Gourmet soft drinks from the Stevens Point Brewery include Point Premium Root Beer, Point Premium Diet Root Beer, Point Premium Orange Cream, Point Premium Vanilla Cream and Point Premium Black Cherry Cream Soda. Point Premium Root Beer, made with pure cane sugar, natural vanilla and Wisconsin honey, was awarded a gold medal by the Beverage Testing Institute.
Over the past few weeks, we’ve see a few beers come out expressly targeted to women. (See: Chick Lager, Animee) Stevens Point Brewing (Stevens Point, WI) may not be directly doing the same straight out with Drop Dead Blonde, but perhaps a little subliminally. You have your pretty girl on the label, with caloric information just to the right. Potentially eliminating any dietary guilt you might have for imbibing.
Now keep in mind, I’m not saying this is a bad thing. 25% of beer drinkers in the United States are beer drinkers, with a growing number of the 25% drinking more “crafty” brands. Drop Dead Blonde isn’t trying to get rid of that bloaty feeling, or flavor it with rose petals something else flowery. It’s a gross stereotype that female drinkers are all worried about calories, love fruit in their beer, and don’t like imperial stouts. But think of it this way, Drop Dead Blonde might serve well at drawing in calorie minded individuals (regardless of what chromosomes they possess) into drinking more of the “craft” ales that we so enjoy, and fewer “celestial” based beers or uber light beers that you frown upon. End commentary.
Style: Blonde Ale
Availability: 12oz bottles