Elysian Brewing and legendary band Def Leppard have a new musically inspired beer. Def Leppard Pale Ale debuts this summer.
The band is touring with another epic band Journey this summer, starting with Hartford, Connecticut on May 21st. Seattle, Washington is no stranger to music (or beer for that matter). In honor of Def Leppard’s Sheffield, England origin, the duo created an English-style pale ale brewed with English malts, and American-grown Pacific Northwest hops.
Def Leppard Pale is what happens when a mega British rock band collides with an American craft brewery. Both fanatics of their craft, Def Leppard and Elysian are excited to blend their worlds together, music and beer.
16-ounce cans of Elysian Def Leppard Pale Ale will be available in select tour cities starting on the band’s second stop on May 23rd in Albany, New York. The can design is a tribute to the 30th Anniversary of Def Leppard’s Hysteria album, known for epic songs like “Pour Some Sugar on Me” and “Love Bites”.
Style: Pale Ale
Hops: Cascade, Simcoe, Chinook, Magnum
Malts: 2 Row, Munich, Carahell, Acidulated
Availability: 16oz Cans, Draft
6% ABV, 27 IBUs
Last summer, MillerCoors re-released the popular 90’s clear malt beverage ‘Zima’. It was an overwhelming hit. Incidentally, the article announcing it’s return is the #1 most read article in Beer Street Journal’s 11-year history.
The beverage hit the market around 1994, and was an instant hit. We think of it like an alcoholic Crystal Pepsi. (Which, incidentally, is also back on shelves.) Fans would soak Jolly Ranchers and Skittles in the bottles for interesting fruity variations. Not that we would know. We just turned 21 yesterday.
The malt beverage was sold with the tagline “Zomething Different.” Which obviously prompted drunk folks to try to pronounce everything with a “Z” in front of it. Think of it like the “WAZZZZZZZUP” Budweiser commercials that debuted in 1999. It got a little annoying after a while.
“Last summer, Zima was the ultimate comeback kid. People were picking up a six-pack to relive their 90s memories, to stock up for theme parties, or to just see what all the fuss was about. So, when it was time to decide if we were going to bring it back, we thought ‘why wouldn’t we?” – Dilini Fernando, senior marketing manager, innovation
The brand officially died in 2008 in the United States, but it never left Japan. According to MillerCoors, the brand still does extremely well there. The Citrusy clear alcoholic beverage is only 5% alcohol by volume.
Weren’t old enough to drink Zima before it died in 2008? Summer of 2018 is your chance (again). 6 packs of the hit 90’s beverage are hitting shelves now.
Jolly Rangers not included.
Stone Brewing will make a strong political statement this May.. Stone I’M PEACH Double IPA is coming by month’s end.
We live in turbulent times. uThe United States is more polarized politically then it has in years. By the looks of it, Stone Brewing will be making a bold political statement in the form of a beer – Stone I’M PEACH Double IPA.
In case you missed the not subtle note in the name – I’M PEACH aka IMPEACH. It doesn’t take a genius to figure out they are alluding to President Trump. Read the allusion in the beer’s description:
It’s what a lot of us are thinking. We want to shout I’M PEACH from the rooftops. Yet, we’re afraid of the potential alienation from select peach-hating members of our friends and family. We want to call fro and I’M PEACH, but we’re afraid that we’ll look soft. Peach soft, like some freedom hating sissy, right? Nope. Not in our world. We know peaches are for the righteous. We’ve seen the light of their sweet juicy glory and how they pair excellently with the standup character of an American IPA. It’s not just right for you, it’s right for the country. You’re proud of our beautiful nation. You support good taste. Have an I’M PEACH party and we’ll unite hops, peaches, and each other.
Not much subtlety found there.
Stone I’M PEACH Double IPA will debut in late May 2018 in 12-ounce cans and draft.
Style: Imperial IPA (w/ Peaches)
Availability: 12oz Cans, Draft.
Debut: Late May 2018
“The haze craze” has taken the beer industry by storm. The turbid, cloudy, New England IPA, powered by social media, is now being brewed coast to coast and even abroad. The Brewers Association has even added the hazy IPA as an official style.
Over the winter, Massachusetts based Jack’s Abby crossed paths with Against The Grain Brewery from Kentucky. Like damn near everyone else in the beer industry right now, the hazy IPA/New England IPA came up in conversation.
It started as a joke, and now it’s very real. Meet the “clear IPA”.
Against The Grain teamed up with Springdale Beer, the experimental wing of Jack’s Abby, to create the antithesis of the hazy IPA trend – an IPA that pours nearly as clear as water. No murky glasses of beer that resemble orange juice found here. Why not, right? After all, Crystal Pepsi is a real thing.
How the brewing teams did it is still a secret. However, the result (pardon the pun) is clear. The opposite of the hazy IPA now exists in the world, and it’s called Any IPA.
Incidentally, Any IPA is the first canned collaboration for Springdale. The clear IPA is on tap now at both Against the Grain and Springdale breweries, as well as their distribution areas.
Image: Springdale Beer
Highland Half Yuszch Pilsner debuts this month, a collaboration with the band Nathaniel Rateliff & The Night Sweats.
S.O.B. (Son of Bitch) is the song that brought Nathaniel Rateliff & The Night Sweats to national fame, selling out shows wherever they travel. This year, the band is currently touring and promoting their newest album, Tearing at the Seams with the hit single “You Worry Me”.
A few years ago, Highland Brewing teamed up with AC Entertainment and Orange Peel Events in order to bring larger music acts to play at the brewery. That move has brought Nathaniel Rateliff to play at the Asheville, North Carolina brewery this month. Highland approached the beer-loving Night Sweats about collaborating on their own craft beer, and the band was more than happy mash in.
Highland Half Yüszch is a Czech-style pilsner, named in honor of the band’s yüszch (meaning usual) tradition of downing a beer and a shot (presumably pre or post-performance). The pilsner is brewed with traditional Saaz hops and Asheville’s soft mountain water. The brewery says the result is “crisp and crushable”.
Half Yüszch will be available at the brewery on May 10th, as well as Nathaniel Rateliff & The Night Sweats soldout show at the brewery on May 11th. $1 from each beer sold will support The Marigold Project, a foundation established by Nathaniel Rateliff to address issues of economic and social justice.
Malts: Weyerman Pilsner
Availability: 12oz Cans, Draft
Distribution: Brewery Only
Debut: Early May 2018
Atlanta based New Realm Brewing ready to grow in their first six months of operation. The brewery has won the bidding for Green Flash assets of their east coast facility.
The 58,000 square foot facility in Virginia Beach, Virginia was built by San Diego based Green Flash Brewing. The facility was recently closed after Comerica Bank foreclosed on outstanding bank loans to Green Flash/Alpine Beer brands.
New Realm has confirmed the purchase of the brewhouse and is currently discussing potential ideas for the existing Green Flash lease on the taproom.
American Beer Works of which New Realm founder Carey Falcone has the lead role, also purchased a $5 million dollar tract of land in Charlotte, North Carolina last fall. Falcone told Beer Street Journal in February that this land is earmarked for a future New Realm build, but there are no immediate plans to expand to the city.
According to Bob Powers in a just-issued press release, New Realm’s current facility in Atlanta is already at capacity after just four months, and 60-barrel tank expansions.
First This equipment acquisition is a unique opportunity to meet growing demand while continuing to focus on quality and consistency. This new equipment will allow our team to brew even more of the beer that we feel passionate about.” Bob Powers, Chief Commercial Officer and co-founder
In a phone call with Powers and Falcone, the duo reiterated their commitment Atlanta. “The city has truly embraced us, and we couldn’t be more grateful,” Falcone said. “We have no plans to distribute to any state we aren’t physically brewing in.
“This opportunity to buy this equipment was a deal we couldn’t pass up,” Powers elaborated. “The situation surrounding it is unfortunate, but considering our capacity issues already, we were going to have to make a move regardless,” he said.
Powers and Falcone have been planning to purchase another brewhouse, but that plan wasn’t so immediate until the Green Flash auction. The duo is still discussing what to do with the newly acquired equipment. The Virginia Beach facility was built for Green Flash, and subsequently leased to them. “There’s a lot of opportunity with that space” Falcone admits, “but we’re not sure we’re ready for that undertaking yet.”
It’s springtime in Atlanta, the demand for New Realm is extremely high, and all their tanks are full.
It’s going to be a great summer.
Sony Pictures (SPT) is suing craft brewer Knee Deep Brewing over their Breaking Bad inspired beer.
America’s brewers are no strangers to Cease & Desist letters for everything from beer names to logos. (Anheuser Busch issued a truly unique C&D during the Super Bowl this year.) Most of the time the issue is resolved with a name or branding change.
In this case, Sony not only suing for trademark infringement but also seeks to collect damages from Knee Deep Brewing.
The case filed in the U.S. District Court for the Central District of California outlines the “gratuitous” usage of the award winning show Breaking Bad as it relates to Knee Deep Brewing’s ‘Breaking Bud’ IPA. Sony Pictures holds trademarks for the “Br” and ‘Ba” periodic table styled logo for the Breaking Bad tv for use in motion pictures and television.
‘Breaking Bud’ IPA uses a similar styling on their cans and tap handles.
There is no legitimate need for Defendants to connect their beer with SPT’s BREAKING BAD show. The use of the BREAKING BUD name, the appropriation of the BREAKING BAD logo design and incorporation of other design features evocative of SPT’s show are entirely gratuitous and undertaken solely to benefit from the enormous goodwill and immediate recognition of SPT’s famous BREAKING BAD marks and thereby avoid the difficult effort of creating Defendants’ own unique and recognizable brand image. Simply put, rather than investing the time, effort and resources necessary to establish their own reputation and identity, Defendants have instead opted to hijack the famous brand identity associated with SPT and its BREAKING BAD show for Defendants’ own intended benefit.
Additionally, Sony contends in the suit that the hoppy character on the beer’s label is wearing a hazmat suit in the desert, as well as the depiction of the RV are further attempts to capitalize on the popularity of the Breaking Bad tv show.
Simply put, rather than investing the time, effort and resources necessary to establish their own reputation and identity, Defendants have instead opted to hijack the famous brand identity associated with SPT and its BREAKING BAD show for Defendants’ own intended benefit.
Knee Deep Breaking Bud IPA release dates back to 2015. Sony asserts in the suit that they have contacted the brewery previously in attempts to stop their usage of Breaking Bad associated branding, without successful resolution.
Although SPT has sought to halt Knee Deep’s infringing conduct, Knee Deep has refused to cease using marks and indicia exclusively associated with SPT’s BREAKING BAD show.
The dollar amount in damages that Sony is seeking was not mentioned in the claim. At the time of the article, artwork and description of Knee Deep Breaking Bud was still live on the brewery’s website.
An email to Knee Deep Brewing was not immediately returned.