Jessica Roberson is a college senior in Lincoln, Nebraska. She was spending an evening sitting on the patio drinking few PBRs when a 2 guys walk to up the group, demand beer, brandishing a knife. The knife wielding man takes the beer and runs away. Pabst got wind of the incident and personally replaced Jessica’s beer.
Pabst owner C. Dean Metropoulos mentioned at the Beer Industry Summit today that he is and will be looking for more beer acquisitions in the future. As the craft beer sector grows, the market is prime for such new purchases.
Metropoulous purchased Pabst in 2010 with his sons for $250 million dollars. While Mr. Metro didn’t so much as hint to what brands, he did say that ciders were a potential. It’s no secret that the cider category is on the move. SABMiller’s Tenth & Blake just acquired Crispin Ciders, Michelob plans Ultra Cider, and Sam Adams is in the process of launching a new Angry Orchards line.
What brand would you see selling to Pabst? [Bloomberg]
Ok this is a pretty awesome blast from the past. Patrick Swayze in a 1979 Pabst commercial. Time to boogie. (Thx Jeremy for this nugget of joy)
Recently Pabst Blue Ribbon was toying with idea of removing Old Style from Wrigley Field after 50+ years of serving the brew. Fans didn’t take to kindly to the thought. Traditions are traditions, and Old Style was just as much apart of the Cubs experience has the baseball is.
“For more than six decades Cubs fans have been drinking Old Style beer at Wrigley Field and it has always been part of the game day experience at this legendary ballpark,” said Daren Metropoulos, co-owner of Pabst Brewing Company. “It was important for us at Pabst Brewing Company to continue this long-standing tradition.”
Not only that, but Old Style will be hosting a Fan Appreciation Day at the Cubs vs. Astros game on Friday, Sept. 16, 2011 thank fans for their loyalty.
According to a recently press release, a new Old Style agreement is in place. New signage in the part, and renewed commitment to the city of Chicago are all mentioned in the deal.