Posted in Beer News, Pabst Blue Ribbon

Thanks To PBR Owners, Twinkies Return with Longer Shelf Life


The Metropoulous Family that took over Pabst Blue Ribbon are also responsible for saving Hostess, the makers of Twinkies. There has been a long held misconception that Twinkies had a shelf like of basically centuries. In fact, they were really only recommend fresh for 26 days.

In a week when you are doing your PBR tallboy/Twinkie pairings, note that they will have double the shelf life – up to 45 days. While the ingredients are still a secret, I’m assuming there is some new preservative in the remake.