Meet a new offering arriving this fall from Braueri Beck, Beck’s Sapphire. The beer is a pilsner, and draws its name from the sapphire hops it uses. In an interesting twist, the bottles will be black, and interesting twist from the green bottles they have used for decades. National marketing campaign will start running in November.
…Beck’s Sapphire, a new full-bodied, premium pilsner offered in an exclusive, sophisticated black bottle. Contemporary adults are increasingly looking for high-end beers that complement their style and exciting nighttime occasions; Beck’s Sapphire delivers just what they are looking for.
Availability: 12oz bottles, Draft
Arrival: November, 2012