The sun is setting over Wild Heaven brewery in Avondale Estates. It’s finally turning cooler in the south, which is perfect “beer and bourbon” weather. But then again, what weather isn’t.
This beer collaboration wasn’t easy to come by. Bulleit Bourbon barrels have never really been available to the broker market. You couldn’t broker a few barrels to age your beer of choice. The whole project exists thanks to industry networking, planning, discussions with the distillery, and of course, your PR push. Remember, beer is as much sales as it is an art form.
There’s Bulleit/Beer cocktails and food from Chef Shay Lavi cooking outside, but I’m here for the beer.
Drawing on something I said in part one of this series. Years ago, possessing a bourbon barrel-aged beer in your cellar meant you were winning. Being good at brewing barrel-aged beer meant understanding where the beer and barrel came together in a unity of amazing flavor. That means making sure it and doesn’t fall flat with no barrel notes, or worse the barrel overruns it. “Not enough barrel aging” was the “too hoppy” 1-Star rating on Untappd of a decade ago.
That’s not the case with Wild Heaven 95 Shilling. It’s the balance of toasty caramel, and rich vanilla oak that blend together in a greater sum of the parts of the process. Exactly what it should be. This beer is an instant reminder of the well-made classics that got so many addicted to craft beer in the first place. Beer meets barrel extremely well with fresh Bulleit barrels for the win.
“For me, this is one of the more rewarding parts of what we do,” says Executive Vice President Sarah Young. “The more we can spread Wild Heaven around in front of more than just beer people, is always something we look for.” The list of local partnerships nearly doubled in just 2020 alone. To date they have worked with Atlanta icons like Giving Kitchen, Mercedes Benz Stadium, The Fox Theater, 680 TheFan radio station, Atlanta Botanical Garden, Big Peach Running Co, CURE Childhood Cancer, Stuckey’s Corporation and more. Basically, Young has been busy.
One thing I can tell you for certain. Not every bourbon barrel makes great barrel-aged beer, but after trying Wild Heaven’s and Bulleit barrel collaboration, Bulleit definitely does.
Standing here drinking this beer at the brewery’s bar, campfire smoke heavy cold fall air whips through the open garage doors. For a second it feels like a fun dream after the year we’ve all had. The excitement about beer releases has returned to me. I’ve missed this.
Wild Heaven and Bulleit created a great beer here, with a second creation just a week away. Not everything in 2020 is terrible.