Posted in Anheuser-Busch, Coming Soon, Headlines

Anheuser-Busch is launching their own hard root beer

Best Damn Root Beer

Update: Just as soon as this post went live, pictures showed up of Best Damn Root Beer out in the wild. Anheuser-Busch/Best Damn Brewing will be rolling out Best Damn Root Beer. Nationally by December.

Back in July, Anheuser-Busch purchased the BestDamn.com, and shortly after, Best Damn Apple Ale became the landing page.

At the time, it looked like A-B was looking for a new way to compete with the MillerCoors product – Redd’s Apple Ale. (That they will own soon.)

Now there’s this – Best Damn Root Beer¬†. Pabst’s Small Town Brewery’s Not Your Father’s Root Beer is making millions, and it looks like that has caught Anheuser’s attention.

Best Damn Root Beer is a new label registered to Best Damn Beer Co., via Anheuser-Busch, Saint Louis, Missouri. The root beer’s tagline – Ale aged on vanilla beans, 5.5% ABV.

Best Damn Root Beer is available in 12 ounce cans, and draft, thanks to these pictures from a Beer Street Journal reader.

Developing…

14 thoughts on “Anheuser-Busch is launching their own hard root beer

    • Best Damn Root Beer is available in 12 ounce cans….

      Missed that part I guess. I know it’s hard to process 7 whole sentences, but it the start of the last sentence. Following a big bolded chunk of text.

  1. who is in charge of the ” rollout…..nationally by December” Does anyone know who is handling this account?

  2. This Root Beer Ale is excellent!!! So much better than Not Your Father’s Root Beer. Publix has it on sale now for buy 1 get 1 free. I have to get back to the store and buy some more!!!!

  3. I tried one and it’s not bad, as a novel item. Probably not something that I would sit down an drink a case of.

  4. Seriously no ingredients list?! My husband is having an allergic reaction to this (which he did not have with NYFRB) and there is no nutritional information label… Throwing this away

    • I had a reaction too. Bright red rash over most of my body. I emailed the company for an ingredient list. Not too hopeful that I will get one.

  5. It tastes like cheap beer with root beer syrup added. Also, it had no head, no foam at all but it did still seem carbonated. I will not be buying this hard root beer again.

  6. Oh my! I was encouragwd to read others’ comments. I’m trying to figure out what caused this unusual, blotchy, itchy rash on my abdomen, neck and legs. The skin on pracially my whole body feels lIke I rubbed it with sandpaper. It happened twice after drinking one BDRB on two separate weekends. I concur with other comments that it’s flat and not as good as NYFRB.

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