If you’re out and about this week for Gnome Week, be sure you download this iPhone/Android app. It will bring the the Chouffe gnomes to life. Design firm Anthem Worldwide created the campaign for Belgian brewery Brasserie d’Achouffe . The Little Gnome App has built in the “augmented reality” by company Aurasma, allowing Chouffe fans to point the app at a Gnome Week coaster, triggering special animations.
Don’t delete the app week Gnome Week is over. More animations will be added to the application this year, when pointed at posters or bottles of the beer. The week culminates this Saturday at 6:66pm (aka 7:06 pm) with the world’s tiniest toast. Check out the app at work below.
