In the spirit of Christmas (or actually Halloween -when it was settled) the “elf fight” was settled. Troeg’s Brewing (Hershey, PA) and Fegley’s Brewworks (Allentown, PA) have been at odds over elf beer names. Troeg’s makes Mad Elf. Fegley’s makes Rude Elf Reserve. Troeg’s contended it had the sole right to use “elf” in it’s name Fegley’s (who has changed the name of the beer once already due to lawsuit) refused to change it again.
On October 31st, the breweries settled the dispute – although the details have not been disclosed. Fegley’s WILL be using the Rude Elf name on it’s 2011 release. Who won? Both breweries will use the elf image on their beers. Neither brewery has commented on the terms of the settlement. [MorningCall]
Perhaps The Peaceful Elf has something to do with this?