Wrestlemania is a week away. Perhaps a battle of the elves is in order. Troeg’s Brewing (Harrisburg, PA) has filed a cease & desist order against Bethlehem Brew Works (Bethlehem, PA), makers of Fegley’s beers.
Troeg’s Brewing makes Mad Elf – a Belgian strong dark ale with cherries. Arrives at Christmas time each year. Bethlehem makes Rude Elf’s Reserve, a Belgian strong dark ale with spices. As evidenced by the image, both beers contain images of an elf, with a close color scheme. Rude Elf’s Reserve has been known by another name – Rudolph’s Reserve, but changed it after a similar lawsuit in 2004. Fegley’s owns a patent on the Rude Elf’s Reserve beer name.
Troeg’s Brewing holds the belief that due to Mad Elf – they own the term elf when referenced to ales & lagers. <Lehigh Valley Live>