The Beer Growler – first opening in Athens, Georgia in 2010 has made a pretty big announcement. The addition of 4 new stores in the Atlanta area in the next 90 days. Last year, The Beer Growler opened a second store in Avondale Estates.
Locations of the new stores:
- Alpharetta — 865 North Main Street
- Brookhaven — 1426 Dresden Drive
- John’s Creek — 300 Old Alabama Road
- Suwanee — 4140 Moore Road
Over a year ago, it was discovered that the sale of growlers in the state wasn’t expressly “illegal”, just prohibited under certain circumstances. Basically, you have to be off premise (retail) and cannot sell liquor. Beer and wine only.
The passage allows growler stores to move into the Alpharetta area. Georgia based brewery Wild Heaven as seen a huge bump in their draft sales this year from growler sales. 24% of their kegs sales this year comes from growler accounts. [AJC]
I had a discussion today with Nick Purdy of Wild Heaven Craft Beers (Avondale Estates, Georgia.) The brewery recently reviewed their 2012 draft sales to date and found an interesting number. 24% of their total 2012 draft sales have come from Georgia’s 18 growler accounts. Georgia figured out just over a year ago that growlers are legal for sale in off premise accounts NOT selling liquor. Since then, there are 18 places around Atlanta to purchase growlers, with at least 3 more in planning.
Nearly 1/4 of the total sales of a small brewery comes from draft beer sold in glass jugs to go. Something to ponder.
Sunoco APlus gas station/ convenience stores in Buffalo, New York are now selling growlers. 11 out of 17 APlus stores in Erie & Niagara counties have had counter space retro fitted with 14 tap handles per location, for a total of 134 beer options.
Employees trained at Try-It Distributing on filling and cleaning growlers, and some style guidelines. Growler fills run between $7.99 & $16.99 a fill, from breweries like local Middle Ages Brewing. [BuffaloNews]
pic credit: BuffaloNews.com
Atlanta drinkers today today is another great day for you. Ale Yeah! in Decatur begins selling growlers today. The market will feature 8 rotating taps. $5 buys the glass.
Starting at 6pm your tap lineup looks like this.
Wild Heaven Ode to Mercy- Imperial Brown Ale- $10.59
Terrapin Rye Squared- Imperial Pale Ale- $10.59
Reissdorf – German Kolsch- $11.59
Rodenbach Grand Cru- Flemish Sour- $32.99
Duck Rabbit – Milk Stout- Sweet Stout- $7.99
Allagash – White Belgian Wit- $9.99
Peak Brewing – King Crimson- Imperial Red- $10.99
Fuller’s – Honeydew- Golden Ale- $11.99
906 W College Ave
Decatur, GA 30030
If you don’t know about growlers, its like this. $5 gets you a glass jug in which you pour draft beer into. It’s then capped, and you open it within a few days & drink it. Fresh from the tap to your house. Rinse it. Take the growler back & get it filled again..
Growlers are quite popular in other parts of the U.S. but those pesky antiquated state laws get in the way. Now you can. Hop City sells the growlers for $5 dollars plus the price of the beer. There are 16 taps to choose from, rotating constantly. Today’s first 16 included Wild Heaven’s Ode To Mercy & Invocation, Jailhouse Breakout Stout, Terrapin Moo Hoo & Rye Squared, Sweetwater Happy Ending 2010 & IPA, Red Brick 16th Anniversary, Stillwater, New Belgium 10-10-10 & Oh La La, Duvel Green, Lost Abbey Red Barn, Victory Braumeister Stout, Brooklyn Lager, & Southern Tier 2X IPA.
Red Brick blew first and was replaced by French Broad Anvil Porter. 5pm found a line out the door. Everyone was patient, especially as the new system gets polished up. Yours truly was the first in Atlanta history to get a growler. I’m drunkenly proud. The tap handles will constantly change as another beer runs out, so check the list everyday.
Sunday sales and growlers in the same week. Told ya Santa Claus was an alcoholic.
Late 2010, the Georgia Department of Revenue “revised” their view on the use and sale of growlers. This opened the door for 2 places in Athens, Georgia- The Beer Growler, and 5 Points Growler. Stipulations for growler sales include being an “off premise” location, and not selling spirits/liquor.
Hop City will open with 16 rotating tap handles. Refillable 64 ounce growlers will be $4.99.