Posted in Cool Stuff, Wild Heaven Craft Beers

What’s The Impact Of Growlers? Ask Wild Heaven

I had a discussion today with Nick Purdy of Wild Heaven Craft Beers (Avondale Estates, Georgia.)  The brewery recently reviewed their 2012 draft sales to date and found an interesting number.   24% of their total 2012 draft sales have come from Georgia’s 18 growler accounts.  Georgia figured out just over a year ago that growlers are legal for sale in off premise accounts NOT selling liquor.  Since then, there are 18 places around Atlanta to purchase growlers, with at least 3 more in planning.

Nearly 1/4 of the total sales of a small brewery comes from draft beer sold in glass jugs to go.  Something to ponder.

pic: Nick Purdy of Wild Heaven (Left), Avondale Estates Mayor Ed Rieker &  The Beer Growler co-owner Paul Saunders on the first Sunday sales day in Avondale Estates, Georgia. 

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