I had a discussion today with Nick Purdy of Wild Heaven Craft Beers (Avondale Estates, Georgia.) The brewery recently reviewed their 2012 draft sales to date and found an interesting number. 24% of their total 2012 draft sales have come from Georgia’s 18 growler accounts. Georgia figured out just over a year ago that growlers are legal for sale in off premise accounts NOT selling liquor. Since then, there are 18 places around Atlanta to purchase growlers, with at least 3 more in planning.
Nearly 1/4 of the total sales of a small brewery comes from draft beer sold in glass jugs to go. Something to ponder.