Red Hare Brewing Company (Marietta, GA) announced this week during the Craft Brewer’s Conference in Denver, CO the addition of the “evercan” to their lineup.
The evercan has been created out of a partnership with Novelis, the world leader in aluminum rolling and recycling. The can features more recycled material than a regular aluminum can. A guaranteed 90% recycled content.
“We were the first micro-brewery in Georgia to package our craft beer in cans two years ago because aluminum cans have a much lower carbon foot print than glass bottles. With the new evercan™ we are getting closer to full-loop recycling, which is the right thing to do for our planet.
Red Hare currently features Long Day Lager, Watership Brown, and Gangway IPA in cans, and will be transitioning the full lineup to the evercan.
It’s not going to blow up like the cans they already have is it?