Press Releases

Posted in Press Releases

SweetWater Brewery Announces Kentucky Distribution (PR)

ATLANTA (July 2013) — Kicking off July 31 in Northern Kentucky and August 1 in Lexington, locals will officially be able to get their hands on SweetWater Brewery’s lip-smackin’ lineup of hoppy, unpasteurized ales. This launch, on the heels of the brewery’s recent $19 million expansion, serves as the first new state SweetWater has opened since 2008.

“We are pleased to announce that SweetWater Brewing Company has appointed Kentucky Eagle Distributors as our wholesaler partner for Lexington, and Chas. Seligman Distributing Company for Northern Kentucky,” said Dave Guender, director of sales with SweetWater Brewing Company. “It has been incredible to see our brand resonate and gain traction in an organic footprint over the last several years, but now that our brewery expansion is complete, we’re kicking off some major growth into new states and we’re excited that Kentucky is among the first.”

SweetWater is bringing “the beers you’ve been training for” to thirsty locals starting with 420 Extra Pale Ale on draft at on-premise bars and restaurants, alongside six packs of SweetWater bottles in off-premise grocery stores, package stores, and specialty bottle shops to include the following brands:

  • 420 Extra Pale Ale – SweetWater’s 420 Extra Pale Ale is a West Coast style pale ale with big hops and a crisp finish. First brewed on April 20, 1997, this beer has developed quite the following in the Southeast. 420 is extremely well-balanced which makes it a perfect introduction to a new town…that’s why we say “drink ‘em if you got ‘em!”
  • SweetWater Blue – SweetWater Blue is a unique, lighter-bodied wheat ale enhanced with a hint of fresh blueberries. This brew’ll give folks a good whiff of a blueberry influence, with a subtle taste and an extra clean finish. This ain’t no fruit beer, but it is our breakfast beer, and perfect for hanging outside on a Kentucky derby day.
  • SweetWater IPA – This mammoth India Pale Ale (IPA) is dry-hopped to the gills delivering a kick-you-in-the-teeth hop chop. The brew is unfiltered and, like all of our beers, always unpasteurized to leave all the natural flavors intact. SweetWater IPA recently won first place in a blind tasting against 15 of the best IPA’s in the country held by The Atlanta Journal-Constitution.
  • SweetWater Tackle Box – The SweetWater Tackle Box variety pack is a hefty 12-pack collection featuring three of SweetWater’s favorite year round brews, along with a fourth style of a little something special in each box.

Want to get in on the action? A crew from SweetWater Brewery will taste their way around the area with sampling celebrations and sponsored festivities July 31 and August 1.

Online fans can wet their whistles too by following the Kentucky Facebook page for details on how to enter SweetWater’s “Catch a Trout Tap” con The challenge rewards the first 20 fans who can find and post photos with the brewery’s iconic trout tap handles at local bars around town with free SweetWater Schwag.

To learn more about SweetWater Brewing Company and its full lineup, visit





SweetWater Brewing Company is an Atlanta‐based craft brewery following the motto “Don’t Float the Mainstream!” SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The award‐winning lineup of year‐round brews includes SweetWater 420, IPA, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one‐time‐only Dank Tank series. SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30‐7:30 p.m., and Saturdays and Sundays from 2:30‐4:30 p.m., is located at 195 Ottley Dr. in Atlanta. For more information about SweetWater Brewing Company, please visit For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and Instagram, and become a fan on Facebook:


Posted in Press Releases

Paulaner Oktoberfest Sells Out Before Production (PR)

LITTLETON, Colo. – The chance to order the Limited Edition Oktoberfest Variety Pack from Paulaner has come and gone this summer. The 15-bottle sampler pack will be released at the end of July, but pre-orders for the pack cleared out inventory before production even began.

This is the first year Paulaner has released a party pack in celebration of Oktoberfest. The target price to consumers will be around $19.99, but will vary depending on the location. The 15 bottles include three Paulaner brews: Okotberfest Wiesn, Oktoberfest Märzen, and Hefe-Weizen-Natural Wheat.

“We were thrilled to see how well our first party pack was received,” said Catherine Parenteau, the U.S. brand manager for Paulaner. “Distributors responded enthusiastically to the product and we sold out much faster than we anticipated.”

The three beer choices in the sampler pack provide beer lovers with a variety of flavours. The Oktoberfest Wiesn is a golden-lager that was first brewed and sold exclusively at the Oktoberfest grounds. The Oktoberfest Märzen is a golden, bottom-fermented, Bavarian beer with a mildly bitter taste that is also a specialty beer for fall celebrations in Munich. The Hefe-Weizen is a wheat, unfiltered beer that is naturally cloudy and refreshing, providing the perfect beer for the warm summer months.

If you didn’t get the variety pack in time there is still a chance to experience a traditional taste of Bavaria this summer. The Limited Edition Oktoberfest Wiesn comes out a month early in July in six-packs of single serve bottles. The six-pack you have been waiting for will join the rest of the Paulaner line-up in the refrigerated section of liquor stores while supplies last. But don’t wait; pre-order it today before it sells out too.

About Paulaner HP USA

Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers, Vigna Dogarina and Cavallina wines, and Fuchen herbal liqueur. This list of fine imports is now available throughout the United States at upscale, on-premise establishments.

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Redhook Brewery, Hilliards Beer Announce “Joint Effort Hemp Ale” (PR)

Old School Meets New School in Ballard as Top Seattle Breweries Brew New Beer to Celebrate Legalization of Marijuana

SEATTLE — July 11, 2013 — Redhook Brewery, the Northwest’s original craft brew, announced today the release of “Joint Effort,” a new hemp beer brewed in collaboration with Seattle’s Hilliard’s Beer that celebrates the legalization of marijuana in Washington State.*

The relationship between the two breweries began with a Ballard bar-hopping trip down memory lane for Redhook’s brewing team. The area where it all started for Redhook in 1981 has since become known as the “Redhook District” and is a haven for beer lovers with a number of notable breweries opening and thriving. Among those is Hilliard’s Beer, founded in October 2011 by Ryan Hilliard and Adam Merkl.

“We have a real appreciation for the brewing energy in Ballard right now. Thirty years ago Redhook was exactly where guys like Hilliard’s, Reuben’s Brews and Populuxe are today,” said Karmen Olson, Redhook Brand Manager. “We’re stoked to be working with our friends at Hilliard’s and to raise a pint to our Emerald City heritage.”

Joint Effort is a session ale brewed with hemp seeds. Dry-hopped with Zeus, Cascade, Summit hops, Joint Effort has a dank, resinous hop aroma balanced by nutty, earthiness from hemp seeds. It’s the perfect brew for hanging with your buds, grabbing some munchies and enjoying a beer. ABV 5.6%, IBU 25.

“We’re really excited to release Joint Effort with Redhook because we have a lot of respect for how they helped shape craft beer in Washington,” said Hilliard’s Beer co-founder Ryan Hilliard.  “It’s the first collaboration beer either of us has done with another brewery and it’s fitting they started in Ballard a few blocks from where we are.  Voting to legalize marijuana use in Washington is another example of the pioneering spirit that makes this state so great.”

In keeping with Redhook’s reputation for creating imaginative tap handles, Joint Effort will be poured by a handle shaped like a bright yellow bong. Joint Effort will be available on draught only beginning July 15th and will launch in 22oz bottles under the Blueline Series in late October. The beer will be available in Washington State only. Locations can be found using Redhook’s “Beer Finder” at

* Initiative 502, passed by voters in November 2012, legalized possession and use of moderate amounts of marijuana in Washington State.

About Redhook

Redhook was born out of the energy and spirit of the early 80’s in the heart of Seattle. While the term didn’t exist at the time, Redhook became one of America’s first “craft” breweries. From a modest start in a former transmission shop in the Seattle neighborhood of Ballard, to the current breweries in Woodinville, WA and Portsmouth, NH, Redhook has become one of America’s most recognized craft breweries.

While Redhook has “grown up” over the past 30 years, one thing has never changed — Redhook is still brewing great beers like ESB, Long Hammer IPA, and Audible Ale. Most importantly, Redhook has fun doing it. Redhook beers are available both on draught and in bottles around the country. For more information, visit

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Greenville, South Carolina Brew Tours Emerge (PR)


Greenville, SC — July 11th, 2013 — Greenville Brew Tours is the newest addition to the rapidly expanding beer scene in the Greenville region. It’s starting up at a time when Greenville is on a national stage with the multimedia marketing campaign “Yeah, THAT Greenville” (@Greenville_SC) that is focused on attracting even more tourists to the area after coming off of a record tourism year in 2012.

With two new local breweries opening up over the summer and fall: Quest Brewing Co. and Brewery 85, the region is quickly expanding its potential as a beer destination. “Greenville is a dynamic, cosmopolitan city with a lot of momentum that’s attracting visitors from all over the world — we’re untapping a new, unique way for tourists and locals to experience Greenville while discovering more about its growing local beer industry,” said Andy Moller, Managing Partner of Greenville Brew Tours. “We’re flanked between two well-known beer and tourist-centric cities: Asheville and Charleston, not to mention two of the South’s largest cities in Charlotte and Atlanta; the timing is right for Greenville to make its mark on the scene.”

Greenville Brew Tours has partnered with local breweries Thomas Creek, Quest Brewing Co. and Brewery 85 as well as local downtown Tap Room: Barley’s as the initial stops on the tour. Tour stops and experiences will always be fresh, so you’ll never experience the same tour twice. Each tour will provide guests with the opportunity to get an exclusive behind the scenes view of the local beer industry, learn about the brewing process from grain to glass, and taste multiple styles of award winning beers.

The tour starts at $45 per guest, and departs at 1:00 p.m. every Saturday (starting August 10th) from Barley’s Taproom located at 25 W. Washington St. in downtown Greenville. The tour vehicle can accommodate 4 — 12 guests on each tour. Private tours and corporate tours are also available. Reservations can be made via

For more details, or to craft your Brew Tour adventure, please visit, call (864) 214-3813 or tweet us @GreenvilleBrew on Twitter.

About Greenville Brew Tours
Greenville Brew Tours is all about the experience. We strive to accommodate our guests safely and professionally while providing you with unique access to the local Greenville craft beer scene. Our knowledgeable and friendly Brew Crew will share the mysterious and intriguing tales behind Greenville’s’ history, while providing insight into the burgeoning beer culture in the region. Guests will have a VIP ticket to taste Greenville’s finest brews exclusively reserved for them through our Greenville Brew Tours partners.  Join us for One Heck of a Rid

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Brew-therly Love at the National Homebrewers Conference in Philadelphia (PR)

Brew-therly Love at the National Homebrewers Conference in Philadelphia

 Johnson is first woman in 30 years to win Homebrewer of the Year

Philadelphia, PA – June 29, 2013 – More than 3,400 homebrewers and beer enthusiasts gathered at the 35th Annual National Homebrewers Conference presented by the American Homebrewers Association(AHA) this weekend at the Philadelphia Marriott Downtown, where they attended seminars, bonded over brews and had their beers judged in the world’s largest beer competition.

The last time a woman was named Homebrewer of the Year at the AHA National Homebrew Competition, Ronald Reagan was president, Toto won a Grammy and M.A.S.H. aired its final episode. Flash forward to 2013, and Annie Johnson earned the Homebrewer of the Year award with her Lite American Lager.

Tavish Sullivan won the Cidermaker of the Year award with his Common Cider, and Mark Tanner won the Meadmaker of the Year award with his Strawberry, Rhubarb and Blackberry Mead. Local homebrewer David Barber won the Ninkasi Award as the winningist brewer in the competition. He won gold medals in the Strong Ale and German Wheat and Rye Beer categories; his homebrew club, Lehigh Valley Homebrewers also won the Gambrinus Club Award.

“Homebrewing is growing fast and attracting a more diverse following,” said Gary Glass, director, American Homebrewers Association. “I’m pleased see a woman win the Homebrewer of the Year Award, and it’s impressive that she did so in a lager category. Lagers are difficult to brew well, which shows how homebrewers are more technically proficient than ever before.”

The National Homebrew Competition recognizes the most outstanding homemade beer, mead and cider produced by homebrewers worldwide. This year, there were 7,756 entries from 2,187 homebrewers located in 49 states and the District of Columbia, U.S. Military APO, Puerto Rico, three Canadian Provinces and Belgium, entered in the first round of the competition.

The first round took place at 11 regional sites in the United States, with each sending on the top three entries from 28 style categories to the final round of competition at the National Homebrewers Conference, where 894 entries were evaluated by some of the top beer judges in the country. Over its 35-year history, the National Homebrew Competition has evaluated 103,075 brews. The first competition, held in 1979 in Boulder, Colo., judged 34 beers.

A complete list of winners of the 2013 National Homebrew Competition can be found on

In addition to the competition, the conference provided attendees the opportunity to enhance their brewing skills through seminars such as “Yeast Culturing 101,” “Practical Malting” and “Alternative Wood Aging Techniques,” while increasing their homebrew knowledge through sessions such as “Beers of our Founding Fathers” and “Biochemistry and the Mash.

Conference-goers also enjoyed a series of events where they sampled each other’s brews and commercial craft beers. The Homebrew Expo & Social ClubPro-Brewers Night and Club Night were opportunities for participants to try craft beers and meads from homebrew clubs and breweries across the country, while making new brew-savvy friends

Tickets for the 2013 National Homebrewers Conference went on sale Feb. 5 and sold out within 20 hours. Next year’s event heads to Grand Rapids, Mich., June 12-14.

About the American Homebrewers Association:

The American Homebrewers Association has worked on behalf of the homebrewing community since 1978 and celebrates a membership of more than 37,000 homebrewers. The American Homebrewers Association (AHA) organizes events including the National Homebrewers Conference and National Homebrew Competition. The AHA also publishes Zymurgy magazine. The AHA is part of the Brewers Association, whose Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.

Beer lovers and anyone interested in making their own homemade beer are invited to learn more at Follow the AHA on Twitter, and join us on Facebook.

The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.


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Stone Farms Opens To Public (PR)

ESCONDIDO, CA (June 20, 2013) — Since reviving the property now known as Stone Farms in March 2011, Stone Brewing Co. has been busy cultivating and generating produce at the small organic farm in Escondido, CA for its two farm-to-table restaurants: Stone Brewing World Bistro & Gardens — Escondido and Stone Brewing World Bistro & Gardens — Liberty Station. After more than two years of hard work and dedication, Stone Farms is finally ready for the public to stop by and check out what’s been growin’. Stone Farms is now open on Saturdays and Sundays from 1 p.m. to 6 p.m. each day. To celebrate its public debut, Stone will host an open house event at the farm on Saturday, June 22.

After a number of years in business, the former farming tenant of the property, a well-respected operation known as La Milpa Organica, was unable to stay in the black and sadly ceased operations in 2010. Stone co-founders Greg Koch and Steve Wagner didn’t want the valuable community resource to fade away, so they decided that Stone should step in and restore farming activities on the land. In a further masterful stroke of creative genius, they imaginatively renamed it Stone Farms.

Today, five acres of the 19-acre property is utilized as tillable land, which contributes all of its produce to the two Stone restaurants. Year-round crops grown at the farm include: salad mixes, a variety of braising greens, roquette arugula, chard, mustard greens, mizuna, cabbage, kale, kohlrabi, amaranth, carrots, beets, onions and radishes. Seasonal crops include: spinach, broccoli, cabbage, cauliflower, tomatoes, cucumbers, pumpkins, zucchini and peppers. Stone Farms also raises chickens, ducks and quail that produce eggs for garnishes, specialty dishes and appetizer items. An on-site store offers pints and growler fills of fresh Stone beer from four taps, Stone Farms merchandise, and freshly picked organic produce.

“The farm is a wonderful complement to everything Stone creates and values, since both farming and brewing are crafts that require love and dedication,” says Stone Farms Manager David Solomon. “The staff and I are extremely excited to finally share our hard work and the farm’s growth during the last two years. This project will help people understand why small, organic farms are important to have in our community.”

For guests interested in a more in-depth experience, join an entertaining guided tour of the property with one of Stone’s talented Indoctrination Specialists. Tours are offered on Saturdays and Sundays at 1pm and 2pm. The special tour includes round-trip transportation to the farm from Stone Brewing World Bistro & Gardens — Escondido, a pint of beer brewed exclusively for Stone Farms using specialty ingredients grown on site, a souvenir logo pint glass and a bag of organic salad mix or herbs to take home.

The tour, which includes a beer tasting and time for guests to explore the grounds, lasts about one hour and 45 minutes. It is suggested that guests wear comfortable shoes suitable for uneven surfaces and bring a hat, sunscreen and loose, lightweight clothing. Tour passes are $20 per person; non-drinking tickets are $10. Guests wishing to drink must be 21 or older and present a valid ID. Tickets may be purchased at the brewery tours tasting bar at Stone Company Store — Escondido or online.

Grand Opening Event:
Saturday, June 22 from 11am to 3pm

Stone Farms
9928 Protea Gardens Road
Escondido, CA 92026

Guests dropping by the grand opening event are encouraged to stroll the beautiful grounds while sipping a pint of Stone beer and listening to live music provided by Sol Remedy, a band made up of mostly Stone Farms employees. Carlsbad-based pizza truck Red Oven will make their authentic Napoletana pizza with produce from Stone Farms and utilize the on-site pizza oven to cook. Pizzas will be offered for a small donation and all proceeds will benefit The Escondido Creek Conservancy, which is dedicated to the preservation, restoration and protection of the natural open space within the Escondido Creek watershed. The on-site store will be open for purchasing pints of beer, growler fills, Stone Farms merchandise and freshly picked organic produce.

For any additional information on Stone Farms, please visit For more information about Stone Brewing Co. please visit

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Mother’s Brewing Company teams up with The ALS Therapy Development Institute for “ALES for ALS” (PR)

Mother’s Brewing Company is one of 38 craft breweries in the United States to partner with The ALS Therapy Development Institute (ALS TDI) campaign, “Ales for ALS.” The campaign will help support The ALS TDI mission to discover and develop effective treatments for ALS, commonly known as Lou Gehrig’s disease. Ales for ALS is a unique craft brewery-based fundraising initiative created to accelerate drug development for ALS patients today.

As part of the program, Mother’s Brewing Company will receive a special blend of experimental hops donated by B.T. Loftus Ranches and Hopunion. From these hops, Mother’s will brew a special beer, an American Pale Ale, and donate $1 from every pint sold out of their tasting room (215 S. Grant Ave, Springfield, MO) to ALS TDI. “We are excited to partner with ALS TDI on such a great campaign” says, Jeremy Wicks, Director of Sales and Marketing at Mother’s. “It’s a great cause and we are happy and honored to be a part of it.”

The beer will be released in Mother’s Tasting Room on Friday, June 14 at 4pm. The beer will only be sold in Mother’s Tasting Room and will be last until all of the beer has been sold.

Mother’s Brewing Company is an independent craft brewery located in Springfield, Missouri.