Press Releases
The Bronx Brewery Rounds Out Seasonal Portfolio With Fourth Specialty Beer: Bronx Summer Pale Ale (PR)
Bronx, NY, May 30, 2013 — The Bronx Brewery is set to set to launch its fourth specialty beer, the Bronx Summer Pale Ale, in two weeks. This new beer, which will be complete the brewery’s seasonal line-up, will available on draft in select bars and restaurants throughout the New York City; Long Island; and eastern New York State Monday, June 10. It will be available through Labor Day.
The brewers will officially introduce the Bronx Summer Pale Ale beer at a special outdoor party at the West 79th Street Boat Basin Café (West 79th Street at Henry Hudson Parkway, New York) on Wednesday, June 12 from 5PM to 9PM. General Manager Chris Gallant, Head Brewer Damian Brown, and Sales Director Sean McCain will be on hand to talk about the new beer and answer questions about the recipe development and brewing process. Cans of the brewery’s flagship Bronx Pale Ale will also be available.
The Bronx Summer Pale Ale is balanced, refreshing, and perfect for summer days in the city. Brewed with British and American 2-row malts, a unique experimental hop variety and dried lemon peel, it offers a subtle and crisp citrus note. It is dry-hopped, unfiltered and unpasteurized. The new beer will join the Bronx lineup, alongside the flagship Bronx Pale Ale, available year-round; seasonal Bronx Rye Pale Ale, Bronx Black Pale Ale, and Bronx Belgian Pale Ale; and select barrel aged pale ales.
In January, the company announced the location of its new brewery (856 E 136th Street, Bronx). Planning and construction is underway in Port Morris, and the team hopes to have the new facility producing beer and hosting tastings by the end of 2013.
About The Bronx Brewery
The Bronx Brewery is a small, craft brewery in the Port Morris section of the South Bronx. It was launched in 2011 by a small team with two things in common: a maniacal focus on creating high-quality beer and a passion for the Bronx and New York City. Its traditionally-crafted pales ales use only premium and minimally-processed materials to create fresh, bold beer from a borough known for its own uniquely bold character. The team is enthused to bring a rich brewing tradition back to the Bronx and craft a beer that the people of the Bronx and New York City can be proud to call their own. You can find their beers throughout New York.
Dominion Brewing and Dawson’s Liquors to Release Monk Czech Collaboration (PR)
Dover, DE —Dominion Brewing and Dawson’s Liquors are collaborating on Monk Czech, a Czech Pilsner inspired Belgian-style Ale, set to release June 1.
Legend has it this Belgian style ale was first brewed in 1840 using black market malt smuggled out of Plzeň by monks. Recognizing those OGs, this hip-hop-inspired ale gives a head nod to risk-takers and dreamers. This Brewer/Retailer collaboration utilized Saaz, Tradition, Motueka and Nelson Sauvin Hops and Pilsner Malt, for a crisp, summer beer that sneaks in at 5.2% ABV and 45 IBUs. Release parties are planned for June 6th at Max’s Taphouse and June 20th at DC 9, featuring three live bands. Learn more about how this unique Brewer/Retailer comradeship came to pass at www.monkczech.com.
Casey Hollingsworth, Fordham & Dominion Vice President of Sales, opined, “Last year we got together with the Dawson’s guys and played around with this beer and did some draft-only events around town. We both felt so positive about the response that we decided to do a general market release this year. I think working alongside people in the same industry, who are from a different tier, helps you gain perspective all the way around.”
Walter Trifari, head brewer of Fordham & Dominion, described the process of creating Monk Czech, “Brewing with the team from Dawson’s was a real treat. Not only do they have a great outlet for beer, but they all know so much about styles and flavor. Once we brainstormed some ideas about what they were looking for, we could almost taste the final result. Monk Czech will be a mainstay for everybody’s back porch barbeque parties!!”
Danny Cipriano, Beer Manager of Dawson’s Liquors said, “When Dominion approached us to create this beer, we couldn’t have been happier. Walter and his brewing staff were incredible to work with. It’s a fantastic experience when people on both sides of the industry get together to share their knowledge and make something special.”
Monk Czech will be available in 22oz bombers and on draft in Delaware, Maryland, Virginia, and Washington, D.C.
Pugnate pro tuo iure celebrare!
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The Fordham & Dominion Brewing Co. history is the story of two Delmarva craft breweries deciding to buck tradition and defy the ordinary. In 2007, Fordham and Dominion combined forces in Dover, DE. The breweries jumped at the chance to challenge expectations, merging two craft breweries while maintaining their separate identities.
Fordham has been brewing since 1995 and Dominion has been brewing since 1989. Together, they brew out of Dover, Delaware. They provide weekly tours of the brewery (located at 1284 McD Dr., Dover, DE) in conjunction with samples of their beers, such as Oak Barrel Stout, Double D, Rams Head IPA and Copperhead Ale. For more information, visit FordhamBrewing.com or OldDominion.com.
SweetWater Brewing Company Launches Sunday Tours on June 2 (PR)
ATLANTA (May 2013) — SweetWater Brewing Company has announced it will add Sunday tours to its lineup beginning June 2. With the addition of Sundays, SweetWater will now host public tours five days a week: Wednesday, Thursday, Friday, Saturday and Sunday. New Sunday tours will follow the weekend schedule, running 2:30 — 4:30 p.m.
SweetWater Brewery tours are complimentary, however a souvenir pint glass may be purchased for $10 and includes six tickets redeemable for 5.5-oz. samples of SweetWater’s lip-smackin’ lineup. Live music is offered on the brewery’s patio on a seasonal basis and pups are welcome.
SweetWater’s brewery headquarters are one of Atlanta’s top destinations, both as a tourist hotspot and a local showpiece for Georgia residents. In 2012, SweetWater’s tours brought more than 150,000 visitors through its doors for an up-close look at how its hoppy, unpasteurized ales are made.
“With such an overwhelming response from attendees during our Saturday tours, paired with fact that we all like a little Sunday sampling, we’ve decided to open the brewery doors for the entire weekend,” said Steve Farace director of marketing with SweetWater Brewing Company. “Sundays also give our friends within the hospitality industry a better opportunity to come over to our place and see and taste, firsthand, what’s new at the brewery.”
Rolling out in conjunction with the new tours, SweetWater will be donating $2 from every glass sold on Sunday tours for the month of June to the Staplehouse and The Giving Kitchen — a nonprofit organization founded by Atlanta-area restaurant professionals dedicated to supporting service industry members with unanticipated medical issues or hardships. With five Sundays highlighted in the month of June, SweetWater hopes to raise a good deal of funding and even more awareness for the cause…and the folks behind it.
For more on SweetWater Brewery and upcoming events, visit www.sweetwaterbrew.com
New Belgium Brewing Launches Summer “Pairs Well With People” Campaign (PR)
Media mix includes digital, social, web and television
Ft. Collins, Colo., May 17, 2013 — New Belgium Brewing launches their summer campaign, “Pairs Well With People,” this week with a focus on Fat Tire and the Millennial Drinker. A dynamic media mix including digital, social, web and television will shine a light on Fat Tire Amber Ale while introducing a whole new audience to New Belgium’s flagship beer. Skateboard legend-turned-documentary-film-director, Stacy Peralta (“Dogtown and Z Boys”, “Riding Giants”, “Bones Brigade”), directed a cast of New Belgium co-workers in the :30-second broadcast spots available for viewing here: http://www.youtube.com/user/NBBFILMS. Slated to run in 12 television markets, those spots will also run alongside a series of :15-second shorts in a 30-state digital overlay covering New Belgium’s area of distribution.
“We believe there is huge opportunity to introduce beer drinkers to the friendly shores of the craft brewing community and to New Belgium and Fat Tire as well,” said New Belgium Brewing Branding Director, Josh Holmstrom. “There is such a wide variety of new and interesting media to engage with them including social, mobile and Digital Video.”
The commercial spots were shot over three days in Fort Collins, CO this spring featuring brewery co-workers and a soundtrack by long-time New Belgium musical collaborators, March Fourth Marching Band. Cultivator Ads of Denver developed the creative with New Belgium, and Peralta assembled his crew through his commercial production company home, Nonfiction Unlimited.
“One of the most fun productions I’ve been on,” said Peralta. “The company is populated with a large number of wild personalities who work very hard and who take crafting beer very seriously, yet they are very accessible and open — we had access to every physical aspect of the brewery and we were free to set shots up in whatever fashion we chose.”
The campaign’s social elements will feature a Facebook app that allows users to insert a photo into a sharable New Belgium-themed frame, which enters them into weekly drawings to win a custom cruiser bike. There will be opportunities to win a bike on Twitter and Instagram as well. On premise promotions will include beer and food pairings, bike giveaways and postcoaster contests (details at www.newbelgium.com).
New Belgium’s “Pairs Well With People” campaign will run through Labor Day, 2013.
ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Shift Pale Lager, Rampant Imperial IPA, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com
ABOUT NONFICTION UNLIMITED
Nonfiction Unlimited is a bicoastal commercial production company working with award-winning documentary filmmakers on commercials, content and sponsored documentaries for screens large and small.www.nonfictionunlimited.com
Senators Reintroduce Small BREW Act in the Senate (PR)
Boulder, CO – May 10, 2013–Three months after the Small Brewer Reinvestment and Expanding Workforce Act (Small BREW Act) was reintroduced in the House of Representatives as H.R. 494, the Brewers Association (BA)–the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers–announced the Senate version of the Small BREW Act, S. 917, was reintroduced by Senator Ben Cardin (D-Md.) and Senator Susan Collins (R-Me.).
The Small BREW Act seeks to recalibrate the federal beer excise tax that small brewers pay on every barrel of beer they produce, reflecting the evolution of the overall brewing industry. An earlier iteration of the bill, S. 534, was introduced in 2011 during the 112th Congress and enjoyed bi-partisan support.
Under current federal law, brewers making less than 2 million barrels annually pay $7 per barrel on the first 60,000 barrels they produce, and $18 per barrel on every barrel thereafter. The Small BREW Act seeks to recalibrate that rate so that the smallest brewers and brewpubs would pay $3.50 on the first 60,000 barrels. For production between 60,001 and 2 million barrels the rate would be $16.00 per barrel. Any brewer that exceeds 2 million barrels (about 1 percent of the U.S. beer market) would begin paying the full $18 rate. Breweries with an annual production of 6 million barrels or less would qualify for these tax rates.
“Small brewers have been anchors of local communities and America’s economy since the start of our history. In addition to making high-quality beers, craft brewers, including those in Maryland, create jobs and reinvest their profits back into their local economies,” said Senator Cardin, a member of the Senate Finance and Small Business committees. “The federal government needs to be investing in industries that invest in America and create real jobs here at home. With more than 2,400 small and independent breweries currently operating in the US, now is the time to take meaningful action to help them and our economy grow.”
“Maine is home to dozens of unique craft breweries and brewpubs that invigorate our economy by providing more than 1,000 jobs and drawing countless tourists into our state,” Senator Collins said. “In meeting with brewers across Maine, they always make clear to me how federal tax policy affects their businesses. This bill, which I support, would help reduce the tax burden placed on many small brewers across our country, allowing them to thrive, create jobs, and further grow our economy.”
Nationally, small and independent brewers employ over 108,000 full- and part-time employees, generate more than $3 billion in wages and benefits, and pay more than $2.3 billion in business, personal and consumption taxes. Adjusting the tax rate would provide small brewers with an additional $60 million per year. This money would be used to support significant long-term investment, job creation, and economic expansion by growing their businesses regionally or nationally.
“Small brewers nationwide appreciate the leadership from Senator Cardin and Senator Collins on this issue and their unwavering support of the craft brewing community,” added Bob Pease, chief operating officer, Brewers Association. “We look forward to working with them and their Senate colleagues on the passage of this legislation, which will undoubtedly benefit our economy in the near and long term.”###
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their craft beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVORâ„ : An American Craft Beer & Food Experience and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association. Follow us on Twitter.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.
Woodchuck® Earth Week Campaign Plants 7,311 Trees and Donates $7,311 (PR)
The Woodchuck Earth Week 2013 Campaign has come to an end, and as a result, American Forests® will plant 7,311 trees on behalf of Woodchuck Hard Cider, and our fans. That equates to 21 football fields of fresh forest. Woodchuck Hard Cider will also donate $7,311 to the Vermont Tree Fruit Growers Association.
This is the fourth consecutive year of the American Forests partnership. In that time 42,033 trees have been planted in areas devastated by natural disaster around the country. For 2013, Woodchuck partnered with the Vermont Tree Fruit Growers as well. They are hard at work helping Vermont’s apple industry to diversify their business, including providing a crop specifically for cider makers.
Also during the campaign, we announced our latest renewable energy effort. A 210,000kWh per year solar orchard is now up and running in Bridport, Vermont with Woodchuck as the off taker of that power. AllEarth Renewables was a partner on that project.
“These partnerships and programs are about more than cider,” said President and CEO Bret Williams. “We have always focused on crafting the highest quality ciders possible. Our success in cider over the last 22 years has led us to a point where we can make a positive impact in other areas. The environment is at the core of our values, and thanks to all the fans of Woodchuck, we are making a difference together.”
The campaign planted one tree and donated one dollar for every new Facebook fan or e-newsletter sign-up received. Over the course of the week, we received 6,759 new fans and 552 e-newsletter sign-ups.
For more information on our Earth Week Campaign, visit the Woodchuck Blog.
About Woodchuck Hard Cider:
Woodchuck Hard Cider is a hard cider handcrafted with apples. Woodchuck Amber was developed in a Proctorsville, Vermont garage in 1991. Its recipe and creator, Greg Failing, remain at the core of the product. Woodchuck Hard Cider now operates in a state-of-the-art cidery in Middlebury, Vermont, and its lineup of styles has grown to include a variety of seasonal and private reserve releases. Distribution, which started in a single Vermont country store, now stretches across all 50 states. The Woodchuck family is dedicated to providing exceptional quality and premium taste in every bottle. A naturally gluten-free beverage, Woodchuck Hard Cider lends itself well to food pairings and recipes. More information is available at woodchuck.com
20 Years of Harpoon IPA (PR)
Boston, MA (April 24, 2013) — Twenty years ago in Boston, Harpoon IPA was brewed for the first time. Harpoon Brewery co-founders Rich Doyle and Dan Kenary were unsure how local drinkers would take to this medium-bodied, hoppy, bitter, copper-colored ale, so they introduced it as a summer seasonal beer. It became an instant New England favorite and in 1994 Harpoon IPA became a year-round beer. Harpoon IPA has since become the brewery’s bestselling beer and to this day it remains Harpoon’s flagship.
Harpoon is celebrating the 20th anniversary of Harpoon IPA by telling the brewery’s IPA story, and by inviting Harpoon IPA fans to share their own stories in the “Tell Us Your IPA Story” con The contest will collect stories from Harpoon IPA fans via Facebook through May 12. Stories can include written word, poems, photos, videos, or a combination. Submitted stories will be voted on and the winning story will be announced at HarpoonFest, the brewery’s annual summer festival. The winner will receive the “Harpoon Experience”, which will guarantee VIP entry to all of Harpoon’s festivals and sporting events at both the Boston, MA and Windsor, VT breweries for one year. To view the contest, visit: http://www.harpoonbrewery.com/news/944/Tell-Us-Your-IPA-Story.
“We love telling stories here at the brewery,” says Harpoon co-founder Rich Doyle. “Some stories will live in Harpoon legend, like when we first brewed Harpoon IPA back in 1993. It took all 10 of us working at the brewery to bring the first batch of IPA to life. Ever since then, Harpoon IPA has been the catalyst for our most memorable experiences here at the brewery. We are excited to hear the stories of our fellow Harpoon IPA fans out there.”
To continue the IPA celebration throughout the year, Harpoon will release limited edition 6-packs of two new IPAs, Harpoon White IPA and Harpoon Black IPA. The White IPA, a blend of a Belgian wit and American hops, will be released in May, while the Black IPA will be released later this fall. The two IPAs were also featured alongside Harpoon IPA and Rich & Dan’s Rye IPA in the new IPA Adventure Mix, a limited release IPA variety mix pack that was released earlier this year to kick off Harpoon IPA’s 20th anniversary.
For additional information about the Harpoon Brewery, Harpoon IPA, and the “Tell Us Your IPA Story” contest, please contact Liz Melby at [email protected].
About the Harpoon Brewery:
The Harpoon Brewery was founded by beers lovers, Rich Doyle and Dan Kenary. In 1986 Harpoon was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first brewery to brew commercially in Boston after a dormant period of about 25 years. Harpoon’s line of craft beer features its award winning IPA and UFO Hefeweizen beers, along with four special seasonal selections. In 2000 Harpoon purchased a second brewery in Windsor, VT, making Harpoon the 9th largest craft brewer in the US. Harpoon has since introduced the limited batch 100 Barrel Series and the as well as the all-natural Harpoon Cider made from freshly pressed, local apples. For more information about Harpoon beers and visiting the breweries, visit www.harpoonbrewery.com.
