
Metropoulous purchased Pabst in 2010 with his sons for $250 million dollars. While Mr. Metro didn’t so much as hint to what brands, he did say that ciders were a potential. It’s no secret that the cider category is on the move. SABMiller’s Tenth & Blake just acquired Crispin Ciders, Michelob plans Ultra Cider, and Sam Adams is in the process of launching a new Angry Orchards line.
What brand would you see selling to Pabst? [Bloomberg]