Cider is the new pink. MillerCoor’s craft extension Tenth & Blake just acquired Crispin Cider for close to $100 million. Sam Adams has recently discontinued Hardcore Cider, in lieu of Angry Orchard Ciders arriving in March. Cider is definitely on the move.
Anheuser-Busch is getting in the game too – with an extension of their “Ultra” brand – Michelob Ultra Light Cider. According to a local AB rep, the cider won’t be as sweet as most ciders out there, and a lower calore alcoholic beverage. Definite approaching the calorie conscious drinker. The cider will be all natural, and gluten free.