Posted in Headlines, New Holland Brewing, New Releases

New Holland Announces Carhartt Collaboration Brew

A little while back, New Holland Brewing (Holland, MI) announced a very special collaboration/partnership with work clothes producer Carhartt.

This fall, the collaboration comes together in a craft brew dubbed The Carhartt Woodsman. Woodsman is a session-strength pale ale, aged in bourbon barrels.

This beer is not only a celebration of Carhartt’s 125th anniversary, it’s first and foremost a salute to hard-working men and women who deserve a refreshing reward after a long day’s work,” said Tony Ambroza, senior vice president of marketing at Carhartt. “A flavorful Carhartt ale from an authentic partner like New Holland is the perfect way to honor our consumers and the hard work they do each day.”

New Holland Carhartt Woodsman is brewed with Michigan Cascade hops that blend well with the barrel aging. Look for 12oz bottles of this offering in all of New Holland’s distribution states.

Style: Pale Ale (Barrel Aged. Bourbon.)
Hops: Cascade

Availability: 12oz Bottles. All New Holland Markets
Arrival: October, 2014

4.5% ABV

Fun Fact: The Tin Woodsman, from The Wizard of Oz, was penned in Holland, Michigan by L. Frank Baum in 1899. Carhartt was already ten years old.

Leave a Reply