Posted in Coming Soon, Headlines, New Holland Brewing

New Holland Teams Up with Carhartt Work Wear

Carhartt, the legendary work wear brand, and New Holland Brewing are teaming up for a very special collaboration.

Carhartt turns a whopping 125 years old this year, and to pay tribute to the hard working people that wear the brand, will be a special beer. Both New Holland and Carhartt will collaborate on the entire process, from concept, ingredients, and packaging.

“Carhartt is the epitome of craftsmanship,” said New Holland president, Brett VanderKamp. “The same dedication to hard work and creativity that we admire in farmers, chefs, artists and other brewers – is exactly what you’ll find at Carhartt. They reflect the same devotion to quality raw materials, artisan processes and delivering remarkable results as we do here at New Holland.”

You’ll see shared stories from the two companies throughout 2014. No style details have been released yet.

Hamilton Carhartt founded the company in 1889. New Holland opened their doors in 1996. The two companies are based in Michigan.

Read more: Collaborations