This is the past catching up with the present, thanks to Reddit. Dark Horse Brewing Co in Marshal, Michigan was asked if they would like their beer featured in a Nickelback music video. The brewery didn’t go for it. Apparently they are holding out for Slayer. From the 2010 blog post entry:
…The guy on the phone said, “we’d like to have your delivery truck pull up to this frat party and wheel up a bunch of Dark Horse, then we’ll get some crowd shots of the kids holding your cans”. Aaron replied “we don’t do cans we have bottles”, the guy said that would be fine. It’s obvious that this would be a great opportunity for us and maybe get some mainstream youth into craft beer rather than the swill. However, none of us at the brewery really care for the band (or frat parties) so our knee jerk reaction is “no thanks”. But how cool would it be to see our beer in a video? Aaron said, “Why cant it be some cool band like Slayer?” The guy that called said the lead singer is familiar with our brand. What does that mean? Does the lead singer of Nickleback drink craft beer?
Now that the story is back in the mainstream again, Huffington Post contacted Dark Horse head breweer Aaron Morse for his thoughts after the fact. Guess what? Nothing has changed. “I absolutely hate that band,” Morse said today. “It’s shit rock and roll that doesn’t deserve to be on the radio.”
We couldn’t agree more.
HAHAHA! Glad to see that Dark Horse Brewing Co has a sense of humor. Love it.
Can we get Dark Horse out here in Colorado?
Awesome! Nickelback is my #1 band that I absolutely HATE! I just had my first Dark Horse Brew yesterday. It was a delicious Belgian Style Trippel. Now, I find out that they seem to hate Nickelsuck as much as I do. I love these guys!
I love Nickelback.. it was my dad’s favorite band until he passed so its an amazing band and I love their music, haters, get your dirty mouths off the internet because no one want to hear you rant about things that aren’t true
America voted. Nickelback sucks.
It sucks your dad died but how does his death prove that Nickelback is an amazing band? You’re entitled to your opinion, so is everyone else. Just be happy knowing that while there are many MANY people who absolutely despise this band, there’s also tons that do. It’s kinda like with any other band!