Posted in Coming Soon, Shmaltz Brewing

Hebrew Jewbelation Sweet 16: Cupcakes & Unicorns

Shmaltz He'Brew Sweet 16

Shmaltz Brewing C0mpany will soon celebrate their “sweet” 16th birthday this year.  As they’ve done in the past, they will party down with Jewbelation Sweet 16.  A celebration of 16 years with 16 hops, 16 malts, and of course – 16% ABV. As these birthday beers progress, a lot of states can’t carry it as ABV is too high. Either way, founder Jeremy Cowan has come a long way since selling beer out of the back of his grandmother’s car. Below is the label descriptions are a little bit of literary genius. Take a minute and read it.

For our Shmaltz Sweet 16, it’s all cupcakes and unicorns this–round! Romans 16:16: “Greet one another with a holy kiss.” 16 books in the Hebrew Bible go by the names of Prophets. Lincoln was our 16th president. As the Revolution raged, Louis the XVI became the only King of France ever executed, ending 1000 years of dynasty. “One cannot become a saint when one works 16 hours a day.” -Jean-Paul Sartre. The true 16 oz pint must pour to the  “painted line,” taken from Old French and Latin. The Clash first rocked the US in 1980 on their “16 Tons Tour”. A 16-Ton weight famously crushed skits in Monty Python’s Flying Circus. 16 year-olds can legally pilot a glider, buy a lottery ticket, and get married in Scotland. Jewish superstar of the roaring ’20’s, Al Jolson, often performing in blackface, popularized the song, “When You Were Sweet 16”. Seth Rogen, child of self-avowed “Jewish radical socialists,” got on Freaks and Geeks at age 16. “At 16, the adolescent knows about suffering because he himself has suffered, but he barely knows that other beings also suffer.” -Jean-Jacques Rousseau. To attend Justin Bieber’s Sweet 16 party, parents had to sign a waiver stating “My  participation may involve risk of serious injury or death.” In South Park’s “Satan’s Super Sweet 16,” serial killers from Hell failed to produce a cake baked in the form of a Ferrari. Thankfully there’s a ton of ways to come of age so Shmaltz it up, Tribe – Le’Chaim! – Jeremy Cowan, proprietor

Style: American Strong Ale
Availability: 22oz bombers, Draft
Arrival: Mid October, 2012

16% ABV 


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