Abita Brewing is based in Abita Springs, Louisiana. As you can probably imagine they are not thrilled with the oil crisis now plaguing the coast. To help raise money for the affected businesses and family affected by the spill, Abita is brewing “SOS Pilsner.” SOS stands for “Save Our Shores” and this beer aims to do just that.
“Working with the Louisiana Seafood Promotion & Marketing Board (LSPMB), Abita Beer announced that it has established ‘SOS — A Charitable Fund’ that will assist with the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill.
The fund has pledged that 100% of all money raised will go to charity. In addition, the Louisiana Seafood Marketing Board will play an important role in advising where the money can do the most good. An advisory committee is being established as the donation process and grant procedures are finalized.
The centerpiece of the fundraising effort is a new charitable beer created by Abita. The brew, called SOS — A Charitable Pilsner, will generate 75¢ for every bottle sold. This Abita Beer is a message in a bottle…a distress signal for the troubled waters of our Gulf Coast. For every bottle sold Abita will donate 75¢ to the rescue and restoration of the environment, industry and individuals fighting to survive this disastrous oil spill. This unfiltered Weizen Pils is made with Pilsner and Wheat malts. It is hopped and dry hopped with Sterling and German Perle hops. It has a brilliant gold color, a sweet malt flavor, and a pleasant bitterness and aroma.
In addition, related retail merchandise (hat, tee shirt, lapel pin, decal and car magnet) will be sold and 100% of the net proceeds will also go to the SOS Fund.”
To find out more about Abita’s efforts, or to post a message on their SOS site – http://sos.abita.com/