Work Labs is a graphic design agency in Richmond, Virginia. They are none to happy with New Belgium. The agency is pretty miffed about similarities to artwork they did for a brand called “Work Beer” a few years ago. The Continue Reading →
Mo Betta’ Bretta. Brewed once in 2004. Back again in May, 2012. A collaboration between The Lost Abbey & New Belgium. Tomme Arthur (Lost Abbey) and Peter Bouckaert (New Belgium) travelled to each others brewery’s to create this beer.
Philadelphia musician Garrett Dutton, better known as G-Love of G-Love and Special Sauce, has befriended New Belgium and will be brewing a beer with them this summer. Tentatively they will be brewing a peach beer together this July for the Lips Continue Reading →
New Belgium Brewing Named Official Beer Partner for USA Pro Cycling Challenge
Fort Collins Brewer of Fat Tire to Tie Philanthropy into Sponsorship FORT COLLINS, COLO. (April 12, 2012) — New Belgium Brewing, maker of Fat Tire Amber Ale, Continue Reading →
Asheville’s brewery scene just got even bigger. New Belgium Brewing has officially announced their intent to build a 2nd brewery in Asheville, North Carolina. Pic via @WinBassett. New brewery will be 400,000 barrels annual. To be completed by Continue Reading →
New Belgium officially announced the next two beers in their Lips Of Faith Series: Tart Lychee and The Lost Abbey Collaboration.
Tart Lychee – Brewed with lychee fruit, and blended into a barrel aged sour beer. It’s brewed with pale malt, caramel-80, carapils, malted wheat and oats, then spiced with lychee fruit and a touch of cinnamon. The hazy orange Tart Lychee begins with bold, tropical aromas and ends with a sharp, dry finish. 7.5% ABV
The Lost Abbey Collaboration Brett Beer – The two breweries love of brettanomyces (wild, funky yeast) unites the 2 in this beer. Tomme Arthur flew out to Ft Collins, Colorado to brew with New Belgium’s Peter Bouckaert. In turn, Peter flew out to Lost Abbey’s San Marcos, California home. Target, Centennial, & Sorachi Ace hops combined with the brett yeast give the beer a citrus & pineapple flavor with a funky/sour edge. 7.5% ABV
Look for Tart Lychee on shelves now, Brett Beer in May.
New Belgium Announces Tart Lychee & Lost Abbey Collaboration (PR)
“TART LYCHEE” AND “THE LOST ABBEY COLLABORATION” SELECTED FOR NEW BELGIUM’S LIPS OF FAITH SERIES
Second Round of 2012 Lips of Faith Beers Tribute Belgian Sours and the Brewery’s Newest Collaboration
Ft. Collins, CO, April 23, 2012 — New Belgium Brewing (www.newbelgium.com) today announced the second two beers in its 2012 Lips of Faith series: Tart Lychee and The Lost Abbey Collaboration Brett Beer. Lips of Faith beers offer limited edition selections that showcase New Belgium’s more esoteric and palate-elevating creations.
New Belgium’s sweet and sour Tart Lychee highlights the unique lychee fruit, which is balanced alongside a wood-aged sour beer. It’s brewed with pale malt, caramel-80, carapils, malted wheat and oats, then spiced with lychee fruit and a touch of cinnamon. The hazy orange Tart Lychee begins with bold, tropical aromas and ends with a sharp, dry finish. Tart Lychee is available on draft and in 22-ounce bombers. Alcohol by volume is 7.5 percent.
New Belgium Brewing and The Lost Abbey brewery from San Marcos, California have a shared passion for a variety of things, not the least of which is the wild Belgian yeast brettanomyces. So they decided to join forces and collaborate. Lost Abbey Collaboration is brewed simply with pale malts accompanied by Target, Centennial and Sorachi hops for a hint of citrus. Focusing on their mutual respect for the ingredient, the spotlight shines on the brettanomyces, where a full brett fermentation offers bold pineapple overtones and funky, sour edge. The beer is a shining, golden shade and is warming and dry. Lost Abbey Collaboration is available on draft and in 22-ounce bombers. Alcohol by volume is 7.5 percent.
“This round of Lips of Faith selections are a test of balance,” said New Belgium brewer Grady Hull. “Tart Lychee shows the interconnectedness of sweet and sour and the Lost Abbey Collaboration balances the nuances of two breweries to create something that together we can call uniquely ours.”
Tart Lychee is available now and The Lost Abbey Collaboration Brett Beer will be available mid-May in select markets while supplies last. Pricing varies by market.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, vi
Work Labs is a graphic design agency in Richmond, Virginia. They are none to happy with New Belgium. The agency is pretty miffed about similarities to artwork they did for a brand called “Work Beer” a few years ago. The agency designed the campaign for [unnamed] Colorado brewery, which loved the ads, but didn’t launch the beer. Work Labs has called out the brewery on their blog, and their apparent theft of the art. On Twitter, they have tried reaching out to Mashable, and the Huffington Post.
The connection? Work Labs is stating that the work they did for “Work Beer” was past to the ad agency in Colorado that happens to be the same agency for New Belgium.
Interesting: At no point does it mention Work Labs contacting the brewery, attorney, or the PR agency in Colorado.
Editor’s Commentary: I recently contacted Work Labs and they did not respond. I would think if you have strong case of intellectual theft, don’t go complaining on your blog. Grow a set and contact the supposed thief, or call a lawyer. At least the offender first. To Work Lab’s credit? The work is impressive and was way ahead of it’s time. Is it the brewery’s fault? Or did the PR agency put New Belgium in a precarious situation?
Below, you’ll see some interesting parallels to the artwork for Work Beer, and New Belgium. There are more on their website. (Link above.) They even want you to vote on how they should feel.
Mo Betta’ Bretta. Brewed once in 2004. Back again in May, 2012. A collaboration between The Lost Abbey & New Belgium. Tomme Arthur (Lost Abbey) and Peter Bouckaert (New Belgium) travelled to each others brewery’s to create this beer.
Philadelphia musician Garrett Dutton, better known as G-Love of G-Love and Special Sauce, has befriended New Belgium and will be brewing a beer with them this summer. Tentatively they will be brewing a peach beer together this July for the Lips of Faith series. It will potentially be named Front Porch Peach Lounger after G-Love’s song, Front Porch Lounger. The beer will be brewed with NJ peaches, molasses, grits, and biscuit malt. It will be bottled in 22oz bottles and will be 9.4% ABV.
Dutton has been a homebrewer since he was in 11th grade. Yep, he was a young’n. He brewed his first batch of beer for a school science project. He says that they always try local craft beers when they are on the road and has been wanting to find someone to collaborate with for some time. He is also a big New Belgium fan. He even has a Fat Tire cruiser that he rides to the beach to surf.
New Belgium Named Official Beer Partner Of USA Pro Cycling Challenge
New Belgium Brewing Named Official Beer Partner for USA Pro Cycling Challenge Fort Collins Brewer of Fat Tire to Tie Philanthropy into Sponsorship FORT COLLINS, COLO. (April 12, 2012) — New Belgium Brewing, maker of Fat Tire Amber Ale, has signed on to become the official beer partner for the USA Pro Cycling Challenge. This seven-day event, starting in Durango, Aug. 20, and finishing in downtown Denver on Aug. 26, features world-class cyclists racing across the Colorado Rockies. The event’s partnership with New Belgium extends through 2013 and will bring an additional philanthropic component to the race with an emphasis on bicycle advocacy.
“The USA Pro Cycling Challenge is a great fit for New Belgium,” said New Belgium CEO Kim Jordan. “The race is a powerful showcase for our beautiful state and it allows us to help grow awareness around the cycling issues we all hold dear. We’re excited to see where we can take this in the next few years.”
New Belgium will be the presenting host of each day’s beer garden, a favorite gathering place for spectators and a key component in the fun and entertaining atmosphere of the finish line festivals. As an additional element to New Belgium’s activation, the company will partner with non-profits along the route to raise money and awareness. Proceeds from custom USA Pro Challenge/New Belgium glassware sales at New Belgium viewing parties across the country will benefit cycling and environmental non-profits.
“Having the support of a local company that is so well-known throughout the country means a lot to us,” said Shawn Hunter, CEO of the USA Pro Cycling Challenge. “We are very excited to be partnering with such an innovative company and a passionate supporter of our race. New Belgium will be a great addition to the USA Pro Challenge family in 2012.”
Conceived on a bicycle trip through Belgium, the Fort Collins brewery has a long history of bicycle advocacy. The Tour de Fat, a 15-city philanthropic bicycle event, has raised more than $2 million for bicycle non-profits across the country. The League of American Bicyclists has awarded New Belgium its platinum-level bicycle friendly business award. Additionally, New Belgium awards a cruiser bike to all employees on their one-year anniversary.
About New Belgium Brewing Company New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Shift Pale Lager, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
About the USA Pro Cycling Challenge
For seven consecutive days, the world’s top athletes race through the majestic Rockies, reaching higher altitudes than they’ve ever had to endure — more than two miles in elevation. One of the largest cycling events in United States history, the 2012 USA Pro Cycling Challenge will feature the best of the best in professional cycling, competing on a challenging course through some of America’s most beautiful scenery.
Referred to as “America’s Race,” the second annual USA Pro Cycling Challenge will take place August 20-26, 2012, a week proclaimed by Governor John Hickenlooper as “Colorado Cycling Holiday,” and travel through 12 host cities from Durango to Denver. More than 1 million spectators are expected to once again line the route to see if Levi Leipheimer will defend his title as reigning champion, while millions more around the world watch the race live on television and online through the Tour Tracker.
Asheville’s brewery scene just got even bigger. New Belgium Brewing has officially announced their intent to build a 2nd brewery in Asheville, North Carolina. Pic via @WinBassett. New brewery will be 400,000 barrels annual. To be completed by 2015.
Press Release:
New Belgium Brewing Announces Asheville as Site for Second Brewery
Brewer will expand production capacity with east coast facility
Fort Collins, CO, April 5, 2012 – New Belgium Brewing announced today that Asheville, NC has been selected as the new location for a second brewery. The 400,000-barrel brewery and packaging facility will provide New Belgium with additional capacity allowing the Colorado-based brewer to expand into new areas of distribution. Upon completion in 2015, the facility will initially create 50 new jobs in the Asheville area with more than 100 positions expected at full buildout.
“After several years of searching, we are incredibly excited to have landed in Asheville,” said Kim Jordan, CEO and co-founder of New Belgium. “From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we’ve been looking for in a location for our second brewery.”
The 17.5-acre site located in the heart of the River Arts District will accommodate the 150,000 sq. ft. facility. The brewery will feature a 200-barrel brewing system, a tasting facility, and a process wastewater treatment center on-site. Tours will be available to the public. Total cost projections are over $100 million.
“Today’s announcement by New Belgium will enhance the craft brewery cluster that is growing in North Carolina,” said Gov. Bev Perdue. “The jobs and investment the company is committing will be a major boon for the region and for the state.”
Construction is expected to begin in early 2013 with beer rolling off the line in early 2015. A full Asheville-specific press kit, a video statement from Kim Jordan and downloadable b-roll are available athttp://www.newbelgium.com/files/presskit.
About New Belgium Brewing Company New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Pouring @NewBelgium Shift, Ranger, Dig, Fat Tire at #avl announcement …Live all-female bluegrass band…waiting for it to begin #avlbeer – Win Bassett (@winbassett) April 5, 2012
New Belgium officially announced the next two beers in their Lips Of Faith Series: Tart Lychee and The Lost Abbey Collaboration.
