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Budweiser To Launch Tequila Flavored Offering “Oculto”

Anheuser-Busch has announced they will launch new tequila-flavored beer Oculto in spring, 2015.

Oculto is brewed with blue agave, then blended with beer aged in tequila barrels. The launch is designed to attract younger drinker demographic (those who have just turned 21) that aren’t drinking hard liquor yet, along with capturing some of the Mexican beer sales. Oculto has no tequila in it.

The label feature a skull with the Oculto name etched into it. The eyes will glow when the bottle is cold.

Oculto will be 6% ABV, and will be competing with Heineken USA’s recently launched Desperados, another tequila flavored offering.

22 thoughts on “Budweiser To Launch Tequila Flavored Offering “Oculto”

    • I loved TEQUIZA and was mad when I could not find it….I BOUGHT A SIX PACK TODAY but in GROCERY OUTLET where products go to be tested or ENDED…

  1. just picked up a 6 pack after work, tore through 3 so far not bad, i usually only drink IPA’s but the skull had me sold, not a bad purchase for 7$ and tequiza was cactus piss btw, im not glorifying this but it is better than tequiza i believe it at least deserves that, haha

  2. I’m a lager and dark ale drinker. I tried this at a local restaurant and I like it. It is light and refreshing. I could see this being a great beach drink and maybe even at a crawfish/crab boil. I give it a thumbs up!

  3. I enjoyed my first one today. Very nice taste. On the downside.. I do not enjoy the $10 plus upscale price tag. Bush knows how to make low prices. This to me is greedy an $8 would have been fair.

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