In one of the most interesting viral ads for a brewery to date, meet Ethel’s Brew. The brand is centered around Ethel, and 88 year old single lady in New York. She’s a widow now, as her husband Burt past away. Ethel is single and ready to mingle. The campaign is as funny as it’s disturbing. There’s a lot tight clothing, leopard prints, even a thong pic or two.
The beer isn’t available that we know of. Yet. By the looks of it, there are a few offerings prime and ready to go. Just like Ethel. She’s here to remind everyone – go out with a bang.
RIP, Burt.
An Ethelism
Time To Party!
Dancing Grandma
