Victory Brewing (Downingtown, PA) will be giving beer lovers an inside look at the brewing, Headwater’s Pale Ale, and it’s challenges.
Starting tomorrow September 7th, Victory will will give readers a day to day update on the ups and downs of the second release of this instant hit.
In the interest of consumer transparency, Victory Brewing Company recently blogged about the challenges they face when predicting growth and contracting hops. The newly released and overwhelmingly popular Headwaters Pale Ale is a perfect example of how brewery supply isn’t always able to keep up with consumer demand. The beer, released for the first time in 2011, was so well-received that Victory’s supply of the centerpiece Citra hops got dangerously low. Unwilling to compromise on the recipe, Victory had to slow production of the brand – until now.
On Sept. 7, when the behind-the-scenes blog series launches, readers will be able to follow along as Victory travels to Washington state, selects and contracts the hops, then returns to brew and package the beer and much more.
Headwaters hits the shelves again in October, 2011. Follow the story at www.victorybeer.com/blog.