A whopping 516 days ago, Beer Street Journal mentioned that SweetWater Brewing Company (Atlanta, GA) was factoring in a canning line in the new expansion on Ottley Drive. At the time, it was brewery founder Freddy Bensch’s plan to have a canning line in place sometime in 2012.
If you have spent any amount of time around a craft brewery, you’ll know not everything goes to plan. Over the weekend at SweetWater’s 42o Fest in Atlanta, Freddy held court with fest’s beer drinking attendees. The people have spoken. They want cans. In the the brewery’s packaging footprint does have an area earmarked for a canning line, but one is NOT on order. Or even really been spec’d out.
Cans are indeed very seriously on the radar for SweetWater. As Freddy Bensch said this weekend – when they do can, he’s thinking of bringing back Hummer, the brewery’s retired witbier.
Don’t even start thinking about cans from Atlanta’s biggest craft brewery until sometime in 2014.