Anheuser-Busch will unveil another higher alcohol beer during Super Bowl XLVII on Feb. 3. The beer was initially a part of Project 12, a company-wide brewmaster challenge amongst the brewers. Drinkers in various cities around the United States were given a chance to sample and vote on the winner. Bryan Sullivan’s 0537 from brewmaster from Los Angeles, California emerged the winner.
Black Crown Golden Amber Lager will hit shelves across the United States on January 21st. Of course, you will see a new batch of television ads during the big game. Expect a social media push behind this campaign with #TASTEIS associated with the commercial push. Also, expect Black Crown in 22oz bottles, an interesting package choice.
Availability: 22oz bottles, 12oz bottles, Draft